NEW product development, INDUSTRIAL research, RAPID prototyping, and INSURANCE companies
This article reports that Great Britain-based general insurer Norwich Union PLC is stepping up its programme of major product innovation. An early result is Pay-As-You-Drive insurance, based on satellite technology, which has been successfully trialled among customers in the young-driver, fleet and personal motor markets. But much more is to come, and marketing teams have an influential part to play.
COMMERCIAL product testing, TELEVISION broadcasting, NEW product development, ADVERTISING, and CUSTOMER services
The article focuses on the appropriate form of testing for a product or service by marketers. Topics include recommendations on pre-testing of broadcast work and prototyping of a product or service, collaborative efforts of interaction designer, producer, technologist, developer, writer and strategist in designing of a broadcast work and the impact of prototyping on development process and broadcast creations.
WINES, NEW product development, COMMERCIAL products, INVENTIONS, and RAPID prototyping
The article reports that Halewood International Ltd., the wine and spirits company behind Red Square, is planning a major expansion of its Prahova Romanian wine brand that will see the launch of new products backed by heavyweight advertising. Prahova, which is the leading Romanian brand in Great Britain with a 70% share, will roll out four products, a regular wine, a reserve, a special reserve and Cherry Tree Hill, a premium wine. Halewood is investing more than £ 5m in the brand. Advertisements will use the strapline "It's a pleasant surprise."