BATTAGLIA, Michael P, LINK, Michael W, FRANKEL, Martin R, OSBORN, Larry, and MOKDAD, Ali H
Public opinion quarterly. 72(3):459-469
Courriel, Email, Enquête par internet, Internet survey, Ménage, Household, Méthodologie, Methodology, Sociologie, Sociology, Histoire, théorie et méthodologie, History, theory and methodology, Sociologie de la connaissance et de la culture, Sociology of knowledge and sociology of culture, Sociologie de la communication et des mass media. Linguistique, and Sociology of communication and mass media. Sociolinguistics
Mail surveys are a staple of the survey industry; however, they are rarely used in surveys of the general population. The problem is twofold: (1) lack of a complete sampling frame of households and (2) difficulties with ensuring random selection of a respondent within the household. However, advances in electronic record keeping, such as the U.S. Postal Service Delivery Sequence File, now make it possible to sample from a frame of residential addresses. Unfortunately, less is known about the effectiveness of within-household selection techniques for household mail surveys. A six-state pilot study was conducted as part of the 2005 Behavioral Risk Factor Surveillance System using the Delivery Sequence File to sample addresses for a mail survey. The pilot study tested three respondent selection methods: any adult, adult with the next birthday, and all adults. The next-birthday and all-adults methods yielded household-level response rates that were comparable to the any-adult method, the method assumed to have the least respondent burden. At the respondent level, however, the response rate for the all-adults method was lower when we accounted for within-household nonresponse.
LINK, Michael W, BATTAGLIA, Michael P, FRANKEL, Martin R, OSBORN, Larry, and MOKDAD, Ali H
Public opinion quarterly. 72(1):6-27
Enquête, Survey, Santé publique, Public Health, Sociologie, Sociology, Histoire, théorie et méthodologie, History, theory and methodology, Méthodologie, Methodology, Sociologie de la médecine, and Sociology of health and medicine
Valid and reliable public health data are becoming more difficult to obtain through random-digit dial (RDD) telephone surveys. As a result, researchers are evaluating different survey designs (i.e., sampling frame and survey mode combinations) as complements or alternatives to RDD. Traditionally, mail surveys of the general public have been limited due to a lack of a complete sampling frame of households. Recent advances in electronic record keeping, however, have allowed researchers to develop a sample from a frame of addresses (e.g., the U.S. Postal Service Delivery Sequence File, which appears to provide coverage which rivals or possibly exceeds that obtained through RDD sampling methods). To test the use of this frame for surveying adults aged 18 years and older across a wide geographic area, a pilot study was conducted as part of the 2005 Behavioral Risk Factor Surveillance System (BRFSS). The pilot compared use of a traditional, RDD telephone survey methodology to an approach using a mail version of the questionnaire completed by a random sample of households drawn from an address-based frame. The findings indicate that the mail survey approach can achieve higher response rates in low-response-rate states (<40%) than RDD (particularly when two mailings are sent). Additionally, the address frame with mail survey design provides access to cell phone only households and offers cost savings over the telephone approach. The resulting sample, however, significantly overrepresents non-Hispanic whites and people with higher levels of education.
IANNACCHIONE, Vincent G, STAAB, Jennifer M, and REDDEN, David T
Public opinion quarterly. 67(2):202-210
Enquête, Survey, Géographie, Geography, Informatique, Computer Science, Internet, Messagerie électronique, e-mail, Ménage, Household, Méthodologie, Methodology, Sociologie urbaine, Urban Sociology, Sociologie, Sociology, Histoire, théorie et méthodologie, and History, theory and methodology
On-site enumeration is generally regarded as the most comprehensive method for developing sampling frames for area household surveys. However, the time and expense associated with on-site enumeration often precludes it from being a viable option for many household surveys. Residential mailing lists provide an alternative that enables in-person surveys to be done cheaper and faster than is possible with on-site enumeration. The primary drawback of mailing lists is that the completeness of the lists is unknown. In this article, we evaluate the coverage of mailing addresses that were used as a sampling frame for a probability-based survey of 15,000 households in Dallas County, TX. The addresses were obtained from the Delivery Sequence File (DSF) offered by the U.S. Postal Service (USPS) through a nonexclusive license agreement with private companies. The DSF is a computerized file that contains all delivery point addresses serviced by the USPS, with the exception of general delivery. To evaluate the coverage of the mailing addresses, we used Kish's Half-Open Interval (HOI) procedure to search for missed housing units in the interval between the selected address and the next address in delivery sequence order. A total of 46 missed addresses (1.9 percent) were found among the 2,380 HOIs randomly selected for examination. In addition, we discovered that the vast majority of persons who maintained a residential P.O. box also have mail delivered to their street address. Finally, the mailing addresses yielded a 90 percent occupancy rate, which is consistent with metropolitan household surveys that use on-site enumeration methods.