Canadian Journal of Chemical Engineering; Oct2004, Vol. 82 Issue 5, p986-993, 8p, 4 Black and White Photographs, 4 Diagrams, 4 Charts, 5 Graphs
COATING processes, RAPID prototyping, CERAMICS, NOZZLES, PRESSURE, and MATHEMATICAL models
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ADVERTISING agencies, ADVERTISING, DIGITAL technology, CONSULTING firms, and MARKETING
The article provides information on the collaboration of advertising agencies in the area of communication and advertising, focusing on changing the way the company treat its employees, use of digital technology and cocreation of products with their customers. Topics include consulting firms, brand engagement strategies and prototyping marketing.