Research Policy. Nov2007, Vol. 36 Issue 9, p1372-1387. 16p.
Online information services, Rapid prototyping, Industrial research, and Manufacturing processes
Abstract: Addressing the demand uncertainties at the fuzzy-front-end of developing new online services, this paper tests the roles of numerous cluster-based methodologies in improving the predictive accuracy of consumer opinions. The results with an online service revealed that both crisp and non-crisp clustering methodologies improve the predictive accuracy and hence reduce the demand uncertainties at the fuzzy-front-end of the new product development process. They also showed that non-crisp clustering increases the accuracy more than does crisp clustering. Implications of the findings for our understanding of the earlier stages of the new product development process and for making informed R&D policies are discussed. [Copyright &y& Elsevier]
Journal of Retailing. Fall68, Vol. 44 Issue 3, p46-56. 11p.
Commercial products, Rapid prototyping, Product management, Systems theory, Diffusion, Color television, Separation (Technology), and Social systems
This article focuses on a study which examined the effect of diffusion theory in the marketing of color television in the United States. The high rate of new product failures in the United States and the consequent loss of economic resources have been attributed to a lack of knowledge about the socioeconomic and behavioral characteristics of prospective purchasers of new products. Sociologists have established through replicated empirical research a synthesized theory describing the penetration of new agricultural producer goods such as hybrid seed corn and mechanical harvesting equipment into the farm sector. Diffusion theory has a broad historical base in anthropology and sociology. In anthropology, the diffusion of innovistic ideas across ethnic boundaries is one of the basic concepts used to explain man's cultural progress in acquiring the ideas and tools which have advanced civilization. In sociology which examines the group behavior of contemporary man, the emphasis has been on the identification of individuals responsible for spreading innovistic ideas into social systems. In the study which investigated the acceptance process of a durable consumer product, relative time group dassifications had to be modified to include product life-.cycle divisions. The rate studies deal with the relative time of acceptance of social systems members and the effects of an innovation on its rate of acceptance.