POINT-of-sale advertising, ELECTRONIC commerce, CONSUMER behavior, RAPID prototyping, and MARKETING
The article discusses the transformation of a retail and shopper marketing company The Integer Group into commerce marketing agency. Topics include consumers' behavior as shoppers, the need for expertise to make advancements in the organization of clients, and rapid prototyping concept in digitizing retail stores.
Inventions, Advertising agency & client, Marketing, Inventors, Advertising agencies, Corporate culture, Rate of return, and Invention awards
The author discusses efforts by companies to create inventions as of March 2014, with a focus on how marketing agencies can create an inventor culture within their own firms in order to improve client and employee relations. Topics include the rate of return (ROI) on inventions, marketing of the Gold fragrance by musician Jay-Z, and creating inventions for clients. The author also announces the Isaac+ Award from "Adweek" and kbs+ marketing firm for student inventions.