This article depicts an attempt of an empirical validation of the innovative buying behavior model proposed by Midgley and Dowling in 1978. The data have been collected in 1986, at the beginning of the launching of the BIC perfume, on a sample of 374 persons. The results confirm the general .structure of the theoretical model. The first cause of the buying intent of a new product is the way this new product is perceived. However, this perception, appears to be almost independent of the characteristics of the individual. These characteristics, in turn, give a better explanation of the repetitive innovative buying behavior. Finally, the relationships between the different variables of the model may vary strongly due to the buying situation. [ABSTRACT FROM AUTHOR]
ADVERTISING agencies, ADVERTISING, CONSULTING firms, MARKETING, and DIGITAL technology
The article provides information on the collaboration of advertising agencies in the area of communication and advertising, focusing on changing the way the company treat its employees, use of digital technology and cocreation of products with their customers. Topics include consulting firms, brand engagement strategies and prototyping marketing.
Revue Française du Marketing. 2001, Issue 182, p69. 7p.
MARKETING, INDUSTRIAL research, COMMERCIAL products, RAPID prototyping, PRODUCT management, MANUFACTURING processes, and DEBT-to-equity ratio
The article begins with a first global sight of the status of qualitative research in the global process of marketing survey. Then, the authors bring a panorama of different steps involved in the case of new products testing. The methodology includes the exploration of the referent universe, concept evaluation, product testing and the introduction of marketing elements or points of the future mix. [ABSTRACT FROM AUTHOR]
Journal of Drug Delivery Science and Technology. Dec 2015, Vol. 30, p360, 8 p.
The aim of the present work was to explore the feasibility of fused deposition modeling (FDM) 3D printing in the manufacturing of capsular devices for oral pulsatile release based on a swellable/erodible polymer (hydroxypropyl cellulose, HPC). This involved an experimental evaluation of the possibility of fabricating hollow structures via FDM and the production of HPC filaments by hot melt extrusion (HME), which are not commercially available. Moreover, the set-up of appropriate computer aided design files had to be faced. A twin-screw extruder equipped with a rod-shaped die and a purposely designed pulling/calibrating device as well as a MakerBot Replicator 2 3D printer were employed for HME and FDM processing, respectively. Bodies and caps with satisfactory physico-technological properties were obtained. The release test of assembled capsular devices pointed out a lag phase before rapid and quantitative liberation of the drug. The morphological changes undergone by the device when in contact with water and their release performance turned out comparable with those of analogous systems fabricated by injection molding. The possibility of manufacturing capsular devices for oral pulsatile release by FDM 3D printing starting from HPC filaments purposely prepared was thus demonstrated, and the real-time prototyping potential of FDM was assessed.
Easingwood, Christopher J., Mahajan, Vijay, and Muller, Eitan
Recherche et Applications en Marketing (AFM c/o ESCP-EAP). 1987, Vol. 2 Issue 3, p17-33. 17p. 4 Charts, 4 Graphs.
PRODUCT management, BUSINESS forecasting, INDUSTRIAL research, MARKOV processes, RAPID prototyping, COMMERCIAL products, and MIRROR images
A nonuniform influence (NUI) innovation diffusion model for forecasting first adoptions of a new product is proposed. An extension of the Bass model, the proposed model overcomes three limitations of the existing single-adoption diffusion models. First, the current models generally assume that the word-of-mouth effect remains constant over the entire diffusion span. However, for most innovations, the word-of-mouth effect is likely to increase, decrease or remain constant over time. Second, the existing models assume that an innovation must attain its maximum penetration rate before capturing a prespecified level of potential market, for example, 50%. That is, they restrict the location of the inflection point for the diffusion curves. Third, the current models assume that the adoption patterns after and before the location of maximum penetration rate are mirror images of each other. That is, the diffusion curve is symmetric. By allowing the word-of-mouth effect to systematically vary over time, the proposed model allows the diffusion curve to be symmetrical as well as nonsymmetrical, with the point of inflection responding to the diffusion process. Data from five consumer durables are analyzed to illustrate the generality of the model. [ABSTRACT FROM AUTHOR]