Electronic Engineering Times (01921541). 9/18/2006, Issue 1441, p18-20. 2p. 1 Color Photograph.
PROTOTYPES, INDUSTRIAL design, ARCHITECTURAL designs, and MULTIDISCIPLINARY design optimization
The article presents an interview with George Kembel, executive director at Hasso Plattner Institute of Design. When asked about the new philosophy of design, Kembel refers to human-centered approach in which they use a culture of prototyping and multidisciplinary teams of design. Kembel explains that the approach focuses on design thinking that gives engineers greater motivation. He adds that a major shift in teaching design also occurs in which innovations fall between different disciplines.