New Media & Society. Feb2011, Vol. 13 Issue 1, p114-133. 20p.
Microblogs, Internet users, Social media, Self-presentation, and Social interaction
Social media technologies collapse multiple audiences into single contexts, making it difficult for people to use the same techniques online that they do to handle multiplicity in face-to-face conversation. This article investigates how content producers navigate ‘imagined audiences’ on Twitter. We talked with participants who have different types of followings to understand their techniques, including targeting different audiences, concealing subjects, and maintaining authenticity. Some techniques of audience management resemble the practices of ‘micro-celebrity’ and personal branding, both strategic self-commodification. Our model of the networked audience assumes a many-to-many communication through which individuals conceptualize an imagined audience evoked through their tweets. [ABSTRACT FROM PUBLISHER]
Convergence: The Journal of Research into New Media Technologies. Feb2008, Vol. 14 Issue 1, p13-20. 8p.
Online social networks, Internet users, Privacy, Convergence (Telecommunication), Social networks, Computer users, and Websites
Not all Facebook users appreciated the September 2006 launch of the News Feeds' feature. Concerned about privacy implications, thousands of users vocalized their discontent through the site itself, forcing the company to implement privacy tools. This essay examines the privacy concerns voiced following these events. Because the data made easily visible were already accessible with effort, what disturbed people was primarily the sense of exposure and invasion. In essence, the 'privacy trainwreck' that people experienced was the cost of social convergence. [ABSTRACT FROM AUTHOR]