Prototyping, customer involvement, and speed of information dissemination in new product success
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- Authors:
- Siohong Tih
Kok-Kee Wong
Gary S. Lynn
Richard R. Reilly - Source:
- Journal of Business & Industrial Marketing, 2016, Vol. 31, Issue 4, pp. 437-448.
- Publication Date:
- 2016-05-03
- Language:
- English
- Format:
- Academic Journal
- DOI:
- 10.1108/JBIM-09-2014-0182
- Database:
- Emerald Insight
- Journal:
- Journal of Business & Industrial Marketing
- Volume:
- 31
- Issue:
- 4
- Page Start:
- 437
- Page Count:
- 12
- ISSN:
- 08858624
