Book
1 online resource (1 volume) : illustrations.
  • Preface Introduction Part 1: Preparing your plan Chapter 1 - Essential preparation Result Need Preparation Plans for SMEs Part 2: Writing your plan Chapter 2 - The business Background Business mix by segment Segmentation in a start-up Chapter 3 - Market demand Market size Market growth Market demand for a start-up Market demand risks and opportunities Chapter 4 - Competition Your competitors Competitive intensity Competition in a start-up Industry competition risks and opportunities Chapter 5 - Strategy Competitive position Strategy Strategy in a start-up Strategic risks and opportunities Chapter 6 - Resources Management Marketing Operations and capital expenditure Resource risks and opportunities Chapter 7 - Financials and forecasts Historic financials Market-driven sales forecasts Competition-driven margin forecasts Funding the plan Full financial forecasts Forecasts in a start-up Financial risks and opportunities Chapter 8 - Risk, opportunity and sensitivity Meet the Suns and Clouds chart What the suns and clouds tell you Sensitivity testing Chapter 9 - Conclusion Conclusion Executive summary Investment highlights Part 3: Using your plan Chapter 10 - Pitching your plan Focusing the content Using PowerPoint Delivering the message Chapter 11 - Setting targets Choosing key performance indicators Setting milestones Chapter 12 - Performing to plan Monitoring your plan Appraising managerial performance Evaluating your plan Epilogue: Beware these characters! Appendices Appendix A: Deriving competitive position Appendix B: Structured interviewing of customers Appendix C: An example business plan Appendix D: Further reading Index.
  • (source: Nielsen Book Data)9781292085142 20160711
In one engaging, outcome-oriented book, The FT Essential Guide to Writing a Business Plan gives you: * The essential knowledge you need to write a winning business plan - quickly and without fuss * Guidance on how to focus throughout on the plan's purpose - to win backing * Samples of what a good plan looks like, so you can benchmark your own as you write it * Checklists, tips, examples and milestones to ensure you're on target * Prompts to reflect on, evaluate and learn from your experience With advice that's instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.
(source: Nielsen Book Data)9781292085142 20160711
Book
1 online resource (1 volume)
Book
1 online resource (2 v. in 1) : ill.
  • The truth about the new rules of business writing / Natalie Canavor and Claire Meirowitz
  • Style guide for business and technical communication 5th ed.
Book
x, 139 p. : ill.
  • Chapter - 00: Introduction: pitfalls and opportunities--Chapter - 01: What makes good business writing?--Chapter - 02: Creating a good report--Chapter - 03: Preparing to write--Chapter - 04: The power of language--Chapter - 05: Making numbers clear--Chapter - 06: Making proposals persuasive--Chapter - 07: The contribution of layout and presentation.
  • (source: Nielsen Book Data)9780749467159 20160711
Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals provides practical advice on how to impress, convince and persuade your colleagues or clients. It will help you: improve your writing skills; think constructively before writing; create a good report; produce persuasive proposals; use clear and distinctive language; present numbers, graphs and charts effectively. Full of checklists, exercises and examples, How To Write Reports and Proposals is essential reading and will help you to put over a good case with style.
(source: Nielsen Book Data)9780749467159 20160711
Book
1 online resource (1 v.) : ill.
  • Chapter - 00: Introduction: pitfalls and opportunities--Chapter - 01: What makes good business writing?--Chapter - 02: Creating a good report--Chapter - 03: Preparing to write--Chapter - 04: The power of language--Chapter - 05: Making numbers clear--Chapter - 06: Making proposals persuasive--Chapter - 07: The contribution of layout and presentation.
  • (source: Nielsen Book Data)9780749467159 20160711
Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals provides practical advice on how to impress, convince and persuade your colleagues or clients. It will help you: improve your writing skills; think constructively before writing; create a good report; produce persuasive proposals; use clear and distinctive language; present numbers, graphs and charts effectively. Full of checklists, exercises and examples, How To Write Reports and Proposals is essential reading and will help you to put over a good case with style.
(source: Nielsen Book Data)9780749467159 20160711
Book
1 online resource (1 v.) : ill.
  • Chapter - 00: Introduction--Chapter - 01: Bid basics: The fundamental things you need to know--Chapter - 02: Where to look for bidding opportunities--Chapter - 03: Pre-qualifying for tenders: The first hurdle--Chapter - 04: The decision to bid--Chapter - 05: Keeping on track: Where to start and how to finish--Chapter - 06: What to write and how to write it--Chapter - 07: How much?-- Pricing your proposition--Chapter - 08: The case for case studies--Chapter - 09: It's good to talk: Influencing and persuading throughout the process--Chapter - 10: And the winner is... (What happens after the decision is made)--Chapter - 11: A view from the other side: The buyer's perspective--Chapter - 12: External funding bids and grant applications: Applying bid best practice in not-for-profit competitions--Chapter - 13: Proposals: Using bid writing skills in proactive selling processes--Chapter - 14: The golden rules of bidding: Things I wish I'd known when I wrote my first bid--Chapter - 15: Based on a true story... the good, the bad and the ugly: Real-life examples from the world of bids.
  • (source: Nielsen Book Data)9780749468323 20160711
The "Winning Bid" is an easy-to-read practical guide which will teach the reader how to think like a professional bid manager. It gives essential advice on, amongst other things: PQQs and bid readiness, GIVE analysis, competitor analysis, grantwriting and funding bids best practice, freedom of Information as a research and continual improvement tool, a view from the buyer's side - featuring feedback from buyers on their experiences of being on the receiving end of bids, measuring bid performance over time, virtual team management, sharing bid best practice with other Bid Managers through APMP membership and accreditation, LinkedIn groups, the new Cabinet Office feedback channel. It will appeal to anyone engaged in bidding activity, from the bid novice to professional bid managers.
(source: Nielsen Book Data)9780749468323 20160711
Book
1 electronic text (viii, 311 p.) : ill.
  • Part 1. Proposal logics
  • Part 2. Proposal psychologics
  • Part 3. Proposal preparation.
  • Understanding generic structure logic
  • Understanding the baseline logic
  • Aligning the baseline logic
  • Using a measurable-results orientation
  • Using logic trees to construct your methodology
  • Analyzing the buyers
  • Identifying, selecting, and developing themes
  • Green team reviews
  • Writing the situation and objectives slots
  • Writing the methods slot
  • Writing the qualifications slot
  • Writing the benefits section
  • Writing the fees slot
  • Summary: the proposal development process.
This title presents winning proposals that turn prospects into clients. Based on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick, "Writing Winning Business Proposals" features proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the deal. Thoroughly updated, the third edition offers general guidelines that apply to all business proposals making this the must-have proposal-writing book to have on hand. "Writing Winning Business Proposals" features: winning formula from top consultants proven to work for any proposal; complete step-by-step process, walking you through all the difficulties; up-to-date, user-friendly redesign with new worksheets and charts; and, updates on fees and collaboration. If you're seeking approval for projects, or want a client to buy, invest or do something, "Writing Winning Business Proposals" is the reference you need to get you to get them to do what you want.
(source: Nielsen Book Data)9780071742320 20160614
Book
xvi, 123 p.
  • Foreword Acknowledgements Glossary of tender terms Introduction What is a proposal? Preparing to write Proposal writing Getting information from experts Editing and reviewing Supplier and client culture OJEU proposals Presentation and format Appendix A - Template pages Appendix B - Checklists Further reading.
  • (source: Nielsen Book Data)9781906124977 20160609
This book is a must-have for anyone producing bids and proposals ranging from short covering letters through to tenders for major corporate or government procurement. Sales, marketing, project and technical staff will all benefit from reading the book and keeping a copy on their shelves for reference. It is also useful for business students at all levels. Contents include: The Art of Proposal Writing; The Proposal Lifecycle; Presentation and Format; Corporate and Client Culture.
(source: Nielsen Book Data)9781906124977 20160609
Book
1 online resource (1 v.) : ill.
  • Foreword Acknowledgements Glossary of tender terms Introduction What is a proposal? Preparing to write Proposal writing Getting information from experts Editing and reviewing Supplier and client culture OJEU proposals Presentation and format Appendix A - Template pages Appendix B - Checklists Further reading.
  • (source: Nielsen Book Data)9781906124984 20160609
This book is a must-have for anyone producing bids and proposals ranging from short covering letters through to tenders for major corporate or government procurement. Sales, marketing, project and technical staff will all benefit from reading the book and keeping a copy on their shelves for reference. It is also useful for business students at all levels. Contents include: The Art of Proposal Writing; The Proposal Lifecycle; Presentation and Format; Corporate and Client Culture.
(source: Nielsen Book Data)9781906124984 20160609
Book
xiv, 242 p. : ill.
  • Chapter - 1: A bid to succeed-- Chapter - 2: Bidding for public sector contracts-- Chapter - 3: Tendering for the private sector-- Chapter - 4: Bidding for research funding-- Chapter - 5: Pre-qualifying for tender opportunities-- Chapter - 6: Deciding to bid-- Chapter - 7: Analysing the bid specification-- Chapter - 8: Managing the bid-- Chapter - 9: Talking to the client-- Chapter - 10: Bidding in partnership-- Chapter - 11: Thinking the work through-- Chapter - 12: Developing and writing the bid-- Chapter - 13: Explaining approach and methodology-- Chapter - 14: Focusing on contract management-- Chapter - 15: Defining outcomes and deliverables-- Chapter - 16: Communicating added value-- Chapter - 17: Presenting CVs-- Chapter - 18: Describing professional experience-- Chapter - 19: Making good use of graphics-- Chapter - 20: Stating your price-- Chapter - 21: Producing and submitting a bid-- Chapter - 22: Understanding how clients evaluate tenders-- Chapter - 23--: Presentations to clients-- Chapter - 24: Do your own tender auditing-- Chapter - 25: Twelve true stories.
  • (source: Nielsen Book Data)9780749465612 20160612
This unique book is a practical guide to winning contracts and funding through competitive bids, tenders and proposals. Written in a crisp, accessible style using examples and checklists, it explains how to create bids that are outstanding in both technical quality and value for money. This fully updated fourth edition extends the scope and content of the book to make it an even more useful and practical guide to successful tendering. Bids, Tenders and Proposals now includes advice on winning competitive tenders from international funding institutions and aid agencies as well as the latest information on the EU procurement framework, method statements, prequalification documents and e-tendering. A practical guide to winning contracts and funding through competitive bids, tenders and proposals, this excellent title gives the reader the benefit of powerful, best-practice techniques.
(source: Nielsen Book Data)9780749465612 20160612
Book
viii, 280 p. : ill.
  • Contents Preface Section One: Seven Deadly Sins 1:A Good Proposal Is Hard to Find...But It's Worth Looking 2:Recognizing Reality 3:Rushing to the Exit Section Two: A Primer on Persuasion 4:Understanding Persuasion 5:Winning by a NOSE: The Structure of Persuasion 6:Seven Magic Questions: How To Develop a Client-Centered Message 7:Why the Inuit Hunt Whales and Other Secrets ?of Customer Behavior 8:The Cicero Principle:How to Avoid Talking to Yourself in Print 9:Fluff, Guff, Geek, and Weasel: The Art of Saying What You Mean 10:Weaving Your Web: How to Pull It All Together Right from the Start Section Three: The Art of the Part: Where to Put Your Effort 11:Letter Proposals 12: The Structure and Key Elements of Formal ?Proposals 13:Writing the Business Case 14:Recommending and Substantiating Your Solution 15:Persuasive Answers to RFP Questions 16:Presenting Evidence and Proving Your Points 17:Gathering and Tailoring Reusable Content Section Four: How to Manage the Process Without Losing Your Sanity 18:Deal or No Deal?:Qualifying the Opportunity 19:An Overview of the Proposal Development Process 20:The Pursuit of Perfection: ?Editing Your Proposal 21:The Packaging Is Part of the Product 22:Presenting Your Proposal 23:Tracking Your Success 24:Creating a Proposal Center of Excellence 25:Special Challenges Index.
  • (source: Nielsen Book Data)9780814417850 20160609
Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs - few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of "Persuasive Business Proposals". This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: essential questions for qualifying opportunities; ways to "power up" cover letters and executive summaries; advice for overcoming "value paranoia"; guidelines for incorporating proof into a proposal; and tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming - and their documents show it. With clear instructions as well as before-and-after samples, "Persuasive Business Proposals" takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
(source: Nielsen Book Data)9780814417850 20160609
Book
1 online resource (viii, 280 p.) : ill.
  • Contents Preface Section One: Seven Deadly Sins 1:A Good Proposal Is Hard to Find...But It's Worth Looking 2:Recognizing Reality 3:Rushing to the Exit Section Two: A Primer on Persuasion 4:Understanding Persuasion 5:Winning by a NOSE: The Structure of Persuasion 6:Seven Magic Questions: How To Develop a Client-Centered Message 7:Why the Inuit Hunt Whales and Other Secrets ?of Customer Behavior 8:The Cicero Principle:How to Avoid Talking to Yourself in Print 9:Fluff, Guff, Geek, and Weasel: The Art of Saying What You Mean 10:Weaving Your Web: How to Pull It All Together Right from the Start Section Three: The Art of the Part: Where to Put Your Effort 11:Letter Proposals 12: The Structure and Key Elements of Formal ?Proposals 13:Writing the Business Case 14:Recommending and Substantiating Your Solution 15:Persuasive Answers to RFP Questions 16:Presenting Evidence and Proving Your Points 17:Gathering and Tailoring Reusable Content Section Four: How to Manage the Process Without Losing Your Sanity 18:Deal or No Deal?:Qualifying the Opportunity 19:An Overview of the Proposal Development Process 20:The Pursuit of Perfection: ?Editing Your Proposal 21:The Packaging Is Part of the Product 22:Presenting Your Proposal 23:Tracking Your Success 24:Creating a Proposal Center of Excellence 25:Special Challenges Index.
  • (source: Nielsen Book Data)9780814417850 20160609
Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs - few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of "Persuasive Business Proposals". This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: essential questions for qualifying opportunities; ways to "power up" cover letters and executive summaries; advice for overcoming "value paranoia"; guidelines for incorporating proof into a proposal; and tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming - and their documents show it. With clear instructions as well as before-and-after samples, "Persuasive Business Proposals" takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
(source: Nielsen Book Data)9780814417850 20160609
Book
1 online resource (xvi, 205 p.) : ill.
While it is becoming increasingly common for contracts to be awarded through formal procurement processes, smaller business are missing out. Without the training and confidence needed to write a successful bid or proposal valuable business can be lost. "Bid Management" is an easy-to-read practical guide which will teach the reader how to think like a professional bid manager. It covers the basics of how to find opportunities, understanding the rules of the game and how to get to know your customer. It also gives essential advice on how to compete with other bidders, present a deliverable and profitable bid, project manage your bid, work out a pricing strategy, clinch the deal and learn from success as well as failure. With an insightful interview with the Director behind the London 2012 Olympic bid, "Bid Management" uncovers the myths of bidding and teaches all the skills needed to get noticed, retain existing clients and win new ones.
(source: Nielsen Book Data)9780749460662 20160605
Book
xix, 248 p. : ill.
Book
1 online resource (vi, 192 p.) : ill.
A good business plan should impress potential financial backers by clarifying aims, providing a blueprint for the future of your company and a benchmark against which to measure growth. "How to Prepare a Business Plan" explains the whole process in accessible language and includes guidance on: producing cash flow forecasts and sample business plans; expanding a business; planning the borrowing; and, monitoring business progress. The author introduces several small businesses as case studies, analyses their business plans, monitors their progress and discusses their problems. Whether looking to start up or expand, this practical advice will help anyone to prepare a plan that is tailored to the requirements of their business - one that will get the financial backing you need.
(source: Nielsen Book Data)9780749462529 20160605
Book
online resource ([9] pages?)
"This Element is an excerpt from 'The truth about the new rules of business writing' by Natalie Canavor and Claire Meirowitz. How to write successful proposals and grant applications"--Resource description page.
Medical Library (Lane)
Book
1 online resource ([9] p.)
"This Element is an excerpt from 'The truth about the new rules of business writing' by Natalie Canavor and Claire Meirowitz. How to write successful proposals and grant applications"--Resource description page.
Book
1 online resource (vi, 131 p.) : ill.
Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals continues to provide practical pointers for anyone who needs to impress, convince or persuade their colleagues or clients. Using checklists, exercises and examples, it explains how to make a plan of what to write, transfer ideas onto paper and edit them to achieve the best results. There is also invaluable information on the power of language, persuasive writing and presentation. Essential reading for every business person, it will help anyone write appropriately for their target readers and create documents that will achieve the desired results.
(source: Nielsen Book Data)9780749459031 20160605
Book
vi, 182 p. ; 24 cm.
  • 1. Writing a business plan
  • 2. Simple cash flow forecasts
  • 3. The very small business
  • 4. Retail and catering
  • 5. Manufacturing
  • 6. Expanding a business
  • 7. The market
  • 8. Planning the borrowing
  • 9. How not to write a business plan - or run a business
  • 10. Maintaining the plan
  • 11. Small business and the trade cycle
  • 12. Monitoring progress
  • 13. Postscript
  • Where to go for further advice
  • App. 1. Help for small businesses
  • App. 2. Useful names, addresses and websites.
A good business plan should impress potential financial backers by clarifying aims, providing a blueprint for the future of your company and a benchmark against which to measure growth. "How to Prepare a Business Plan" explains the whole process clearly, and includes guidance on: producing cash flow forecasts and sample business plans; expanding a business; planning the borrowing; and monitoring business progress. The author introduces several small businesses as case studies, analysing their business plans, monitoring their progress and discussing their problems. Whether you are looking to start up or expand, this practical advice will help you to prepare a plan that is tailored to the requirements of your business - one that will get you the financial backing you need.
(source: Nielsen Book Data)9780749449810 20160605
Business Library

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