- Preface Acknowledgments Introduction
- 1. Excellence Online: A Work in Progress Excellence in Old and New Media Excellence Online: Four Developing Standards
- 2. An Ethical Lens for Looking at Excellence A Practice: The Social Context Telos: The Big-Picture Goal Internal Goods: Distinctive Achievements of the Practice Standards of Excellence: Setting the Bar for the Field Virtues: The Qualities of Good Character External Goods and Institutions: Danger Lurking
- 3. Speed and Accuracy With Depth in Breaking News The Battle to Be Fast and Right: An Old Challenge With New Pressures Insights from Online Journalists: Giving Voice to a Standard Breaking News Through an Ethical Lens Online Excellence in Development: The Hudson River Jet Landing Challenges to Maintaining and Enhancing Excellence Overcoming the Challenges: Virtues in Action On-the-Job Profile: Mark Stevenson Facing the Daily Challenges
- 4. Comprehensiveness in Content Insights From Online Journalists: What Comprehensiveness Means Challenges to Comprehensiveness Overcoming the Challenges: Virtues in Action On-the-Job Profile: Jenni Pinkley Facing the Daily Challenges
- 5. Open-endedness in Story Development Excellence in Story Development Online The Dynamic of Excellence Challenges to Excellence in Story Development: External Goods Lurking Attitude Check: Virtues for 21st-Century Journalists On-the-Job Profile: Robert Quigley Facing the Daily Challenges
- 6. The Centrality of Conversation A Longtime Value Takes Center Stage Standards of Excellence in Online Conversation The Dynamic of Excellence in Conversation Now for the Challenges: Stumbling Blocks in the "Conversational Commons" Virtue and Conversation On-the-Job Profile: Eric Zorn Facing the Daily Challenges
- 7. Beyond the Big Guys: Independent and Community Journalism Online Perspectives from Three Smaller Organizations Citizen Journalism, Social Media, and Journalism as a Practice
- 8. The Future of Excellence in Online Journalism: Living in the World of Both-And The World of Both-And What It Takes to Work in the World of Both-And Index About the Author.
- (source: Nielsen Book Data)
For today's students and journalists, knowing how to build a website is not enough - knowing how to craft a news story for maximum impact via the web is a must in today's media-saturated world. Drawing on interviews from more than 30 award-winning online journalists, editors, and producers (from the likes of NYTimes.com, WSJ.com, MSNBC.com and washingtonpost.com), author David Craig helps students understand the meaning, importance, and elements of journalistic excellence in today's online environment. Organized around four elements of online excellence - comprehensiveness, speed and accuracy, open-endedness in story development, and conversation with users - the book provides detailed discussions of multimedia projects, blogs, user-generated content, and breaking news. In addition, it examines the connection between ethics and excellence in order to more critically evaluate the work and practices of online journalism.
(source: Nielsen Book Data)