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xii, 218 pages ; 24 cm.
  • YouTube as a global online video portal and an alternative to TV / Louisa Ha
  • Users and nonusers of YouTube and online video services / Mohammad Abuljadail
  • What do digital natives watch on YouTube? / Alyssa Fisher and Louisa Ha
  • How digital natives watch online videos: digital divide and media devices / Louisa Ha
  • YouTube product review videos as eWOM / Nicky Chang Bi
  • Comments on YouTube product review videos / Xiaoli Wen
  • YouTube and other social media / Fiouna Ruonan Zhang and Nicky Chang Bi
  • Brand videos on YouTube / Alyssa Fisher
  • Sponsored videos on YouTube / Fiouna Ruonan Zhang
  • Online video advertising viewership and avoidance on YouTube / Kisun Kim and Claire Youngnyo Joa
  • Most popular YouTube channels / Louisa Ha
  • Is YouTube Red the ultimate viewing experience and the future of online video audience research? / Louisa Ha.
Green Library
xxi, 309 pages : illustrations (some color) ; 22 cm
  • Foreword: Sonia Livingstone.- Part 1: A new crossroads.- Chapter 1: A new crossroads for audiences and audience research: Frameworks for a foresight exercise anticipating intrusive technologies, datafication and the Internet of Things.- Chapter 2: Designing a foresight analysis exercise on audiences and emerging technologies: CEDAR's analytical-intuitive balance.- Part 2: Interfaces and Intrusions.- Chapter 3: Audiences' coping strategies with intrusive digital media.- Chapter 4: Acknowledging the dilemmas of intrusive media.- Chapter 5: The co-option of audience creativity.- Chapter 6: Redefined relationships between audiences and larger powers.- Part 3: Engagement and Action.- Chapter 7: Small acts of engagement and audiences interruptions of content flows.- Chapter 8: Interruption, disruption or intervention? A stakeholder analysis of small acts of engagement in content flows.- Chapter 9: The micro and macro politics of audience action.- Chapter 10: Collaborations over audience action.- Part 4: Horizons and Agendas.- Chapter 11: Scanning horizons and envisaging scenarios for audiences: The internet of things and audience analysis, towards 2030.- Chapter 12: Implications for audiences across generations in a changing Europe.- Chapter 13: Audiences, audience research and an unfolding agenda 1 : Facing the challenges of intrusive technologies and the Internet of Things.
  • (source: Nielsen Book Data)9783319756370 20180618
This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things. The book uses knowledge emerging out of three foresight exercises, produced in co-operation with more than 50 stake-holding organisations and building on systematic reviews of audience research. It works through these exercises to arrive at a renewed agenda for audience studies within communication scholarship in the context of intrusive and connected interfaces and emerging communicative practices.
(source: Nielsen Book Data)9783319756370 20180618
Green Library
ix, 307 pages : illustrations ; 24 cm.
  • AcknowledgmentsIntroduction: Misinformation among Mass Audiences as a Focus for Inquiry (Brian G. Southwell, Emily A. Thorson, and Laura Sheble)Part I. Dimensions of Audience Awareness of MisinformationChapter 1. Believing Things That Are Not True: A Cognitive Science Perspective on Misinformation (Elizabeth J. Marsh and Brenda W. Yang)Chapter 2. Awareness of Misinformation in Health-Related Advertising: A Narrative Review of the Literature (Vanessa Boudewyns, Brian G. Southwell, Kevin R. Betts, Catherine Slota Gupta, Ryan S. Paquin, Amie C. O'Donoghue, and Natasha Vazquez)Chapter 3. The Importance of Measuring Knowledge in the Age of Misinformation and Challenges in the Tobacco Domain (Joseph N. Cappella, Yotam Ophir, and Jazmyne Sutton)Chapter 4. Measuring Perceptions of Shares of Groups (Douglas J. Ahler and Gaurav Sood)Chapter 5. Dimensions of Visual Misinformation in the Emerging Media Landscape (Jeff Hemsley and Jaime Snyder)Part II. Theoretical Effects and Consequences of MisinformationChapter 6. The Effects of False Information in News Stories (Melanie C. Green and John K. Donahue)Chapter 7. Can Satire and Irony Constitute Misinformation? (Dannagal G. Young)Chapter 8. Media and Political Misperceptions (Brian E. Weeks)Chapter 9. Misinformation and Science: Emergence, Diffusion, and Persistence (Laura Sheble)Chapter 10. Doing the Wrong Things for the Right Reasons: How Environmental Misinformation Affects Environmental Behavior (Alexander Maki, Amanda R. Carrico, and Michael P. Vandenbergh)Part III. Solutions and Remedies for MisinformationChapter 11. Misinformation and Its Correction: Cognitive Mechanisms and Recommendations for Mass Communication (Briony Swire and Ullrich Ecker)Chapter 12. How to Counteract Consumer Product Misinformation (Graham Bullock)Chapter 13. A History of Fact Checking in U.S. Politics and Election Contexts (Shannon Poulsen and Dannagal G. Young)Chapter 14. Comparing Approaches to Journalistic Fact Checking (Emily A. Thorson)Chapter 15. The Role of Middle-Level Gatekeepers in the Propagation and Longevity of Misinformation (Jeff Hemsley)Chapter 16. Encouraging Information Search to Counteract Misinformation: Providing "Balanced" Information about Vaccines (Samantha Kaplan)Conclusion: An Agenda for Misinformation Research (Emily A. Thorson, Laura Sheble, and Brian G. Southwell)ContributorsIndex.
  • (source: Nielsen Book Data)9781477314562 20180129
Lies and inaccurate information are as old as humanity, but never before have they been so easy to spread. Each moment of every day, the Internet and broadcast media purvey misinformation, either deliberately or accidentally, to a mass audience on subjects ranging from politics to consumer goods to science and medicine, among many others. Because misinformation now has the potential to affect behavior on a massive scale, it is urgently important to understand how it works and what can be done to mitigate its harmful effects. Misinformation and Mass Audiences brings together evidence and ideas from communication research, public health, psychology, political science, environmental studies, and information science to investigate what constitutes misinformation, how it spreads, and how best to counter it. The expert contributors cover such topics as whether and to what extent audiences consciously notice misinformation, the possibilities for audience deception, the ethics of satire in journalism and public affairs programming, the diffusion of rumors, the role of Internet search behavior, and the evolving efforts to counteract misinformation, such as fact-checking programs. The first comprehensive social science volume exploring the prevalence and consequences of, and remedies for, misinformation as a mass communication phenomenon, Misinformation and Mass Audiences will be a crucial resource for students and faculty researching misinformation, policymakers grappling with questions of regulation and prevention, and anyone concerned about this troubling, yet perhaps unavoidable, dimension of current media systems.
(source: Nielsen Book Data)9781477314562 20180129
Green Library
1 online resource : illustrations (black and white)
As stories on screens claim a more pervasive and influential presence in contemporary culture, Screen Stories argues for a restructuring of film and media studies' approach to ethics.
(source: Nielsen Book Data)9780190867133 20180604
xii, 311 pages : illustrations ; 24 cm
  • The Power of Screen Stories
  • The Rhetoric of Screen Stories
  • Transfer and Cultivation
  • Caveats and Complications
  • Engagement and Estrangement
  • Immersion and Emotion
  • Moralities and Characters as Moral Agents
  • The Personal and the Political
  • Mood and Ethics
  • Ethics and Character Engagement
  • Narrative Structure: Closure and Frame Shifters
  • Narrative Paradigm Scenarios: Revenge and the Other.
"The way we communicate with each other is vital to preserving the cultural ecology, or wellbeing, of a place and time. Do we listen to each other? Do we ask the right questions? Do we speak about each other with respect or disdain? The stories that we convey on screens, or what author Carl Plantinga calls 'screen stories, ' are one powerful and pervasive means by which we communicate with each other. Screen Stories: Emotion and the Ethics of Engagement argues that film and media studies needs to move toward an an approach to ethics that is more appropriate for mass consumer culture and the lives of its citizens. Primarily concerned with the relationship between media and viewers, this book considers ethical criticism and the emotional power of screen stories that makes such criticism necessary. The content we consume-- from television shows and movies to advertisements-- can significantly affect our welfare on a personal and societal level, and thus, this content is subject to praise and celebration, or questioning and even condemnation. The types of screen stories that circulate contribute to the cultural ecology of a time and place; through shared attention they influence what individuals think and feel. Plantinga develops a theory of the power of screen stories to affect both individuals and cultures, asserting that we can better respond ethically to such media if we understand the sources of its influence on us"-- Provided by publisher.
Green Library
xix, 236 pages : illustrations (some color), maps (some color) ; 22 cm
  • 1. IntroductionPart I. Foundations for Digital Cultural Intermediation2. Institutional Cultural Intermediation3. Public Service Media4. Participation in Media OrganizationsPart II. Experiments in Digital Cultural Intermediation5. Co-Creation as the Basis for Cultural Intermediation6. New Media Technologies and Platforms That Engage Audience Participation7. Can Social TV Use Cultural Intermediation to Facilitate Participation?8. Alternative Forms of Participation in Media Organizations9. Algorithmic Culture and Cultural Intermediation10. Conclusion.
  • (source: Nielsen Book Data)9783319662862 20171201
This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues. Cultural Intermediaries: Audience Participation in Media Organisations is intended to provide an explicit overview of how one notable media organization, the Australian Broadcasting Corporation (ABC), incorporates participation into its production methodology, while maintaining its role as a public service media organisation. The book provides several cases studies of successful audience participation across socially motivated projects. Finally, the book provides an updated framework to understand how cultural intermediation can facilitate authentic audience participation in media organisations.
(source: Nielsen Book Data)9783319662862 20171201
Green Library
ix, 152 pages ; 22 cm
  • 1. Introduction.- 2. The Culture Industry and Audience Agency.- 3. Agency in Practice: A Participatory Utopia.- 4. Fans: A Long History of Participation.- 5. Producing Culture: Australian Media and Creative Policy.- 6. Participation in Practice.- 7. Authorised Participation.-.
  • (source: Nielsen Book Data)9783319490274 20180611
This project offers a new critique of participatory media practices. While the concept of participatory culture is often theorised as embodying the possibility of a potentially utopian future of media engagement and participation, this book argues that the culture industry, as it adapts and changes, provides moments of authorised participation that play out under the dominance of the industry. Through a critical recounting of the experience of creating a web series in Australia (with a global audience) outside of the culture industry structures, this book argues< that whilst participatory culture employing convergent media technologies enables media consumers to become media producers, this takes place through platforms controlled by industry. The emerging architecture of the Internet has created a series of platforms whereparticipation can take place. It is these platforms that become spaces of controlled access to participatory cultural practices.
(source: Nielsen Book Data)9783319490274 20180611
Green Library
xi, 260 pages ; 24 cm.
  • Decolonizing and provincializing audience and internet studies: contextual approaches from African vantage points / Wendy Willems and Winston Mano
  • Media culture in Africa? A practice-ethnographic approach / Jo Helle Valle
  • "The African listener": state-controlled radio, subjectivity, and agency in colonial and post-colonial Zambia / Robert Heinze
  • Popular engagement with tabloid TV: a Zambian case study / Herman Wasserman and Loisa Mbatha
  • "Our own Wikileaks": popularity, moral panic and tabloid journalism in Zimbabwe / Admire Mare
  • Audience perceptions of radio stations and journalists in the Great Lakes region / Marie-Soleil Frère
  • Audience participation and BBC's digital quest in Nigeria / Abdullahi Tasiu Abubakar
  • "Radio locked on @citi973": Twitter use by FM radio listeners in Ghana / Seyram Avle
  • Mixing with MXit when you're "mix": mobile phones and identity in a small South African town / Alette Schoon and Larry Strelitz
  • Brokers of belonging: elders and intermediaries in Kinshasa's mobile phone culture / Katrien Pype
  • Agency behind the veil: gender, digital media and being "ninja" in Zanzibar / Thembi Mutch.
African audiences and users are rapidly gaining in importance and increasingly targeted by global media companies, social media platforms and mobile phone operators. This is the first edited volume that addresses the everyday lived experiences of Africans in their interaction with different kinds of media: old and new, state and private, elite and popular, global and national, material and virtual. So far, the bulk of academic research on media and communication in Africa has studied media through the lens of media-state relations, thereby adopting liberal democracy as the normative ideal and examining the potential contribution of African media to development and democratization. Focusing instead on everyday media culture in a range of African countries, this volume contributes to the broader project of provincializing and decolonizing audience and internet studies.
(source: Nielsen Book Data)9781138202849 20170213
Green Library
xiii, 238 pages : illustrations ; 24 cm.
  • Part I: Theories and Frameworks 1. Introduction to Politics, Media and Democracy in Australia 2. The Politics-Media Relationship in Australia: Spin, Political Communication and the Mediatization of Politics 3. Insiders and Their Critics. Part II: Mapping the Australian Political Public Sphere 4. Mapping the Australian Political Public Sphere: The Press 5. The Audio-Visual Public Sphere 6. What the People Think - A Qualitative Evaluation of the Australian Public Sphere 7. More Questions than Answers: Public Participation Programming in Australia 8. Outsiders: Infotainment and Hybridisation in the Australian Political Public Sphere - The Project, Kitchen Cabinet, Gruen Nation 9. Key Findings and Conclusions.
  • (source: Nielsen Book Data)9781138779426 20170502
In Australia, as in many comparable democracies, the role of the media in the political process is high on the public agenda. There is a perception of widespread disillusionment with and disengagement from politics amongst voters, and criticism of the media for failing to fulfil their democratic responsibilities adequately. This book evaluates public perceptions of the performance of the political media in the context of the declared aims and objectives of media producers. From there the authors present findings for improving the capacity of political media to engage and inform their audiences in ways which enhance the quality and popular legitimacy of the democratic process. These conclusions are of import not only to Australians, but to observers of mediated politics in the UK, the US and other countries where similar debates around the 'crisis of public communication' are on-going.
(source: Nielsen Book Data)9781138779426 20170502
Green Library
ix, 214 pages : illustrations ; 24 cm.
  • Introduction: Studying digital media audiences 1. User-Led transnationalism, Big Data and the World Wide Web [Adrian Athique] 2. Audiences and Australian media policy: The relevance of George Gerbner [Andy Ruddock] 3. Locating mobile media audiences: In plain view with Pokemon GO [Gerard Goggin] 4. Social media, radicalization and extremist violence: challenges for research [Ramaswami Harindranath] 5. Audiencing through social media [Darryl Woodford, Katie Prowd, and Axel Bruns] 6. The challenges of using YouTube as a data resource [Craig Hight] 7. You Tried!: Failure in a universityy social network site [Erika Pearson and A.C.M. Moskal] 8. Beyond 'the profile': Multiple qualitative methods for researching Facebook drinking cultures [Ian Goodwin, Christine Griffin, Antonia Lyons and Tim McCreanor] 9. Ambient liveness: Searchable audiences and second screens [Michele Zappavigna] 10. Teaching with Twitter: A case study in the practice of audiencing [Sue Turnbull and Christopher Moore] 11. Migrants and mediatization: Three generations of Dutch migrants to Aotearoa / New Zealand. [Joost de Bruin].
  • (source: Nielsen Book Data)9781138224568 20170424
Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to upload, share and respond to content, while the platforms themselves monetise the digital traces of this activity. This environment demands new ways of thinking about audience and user engagement with media technologies, and raises significant questions on methods of conceiving and researching audience-users. This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences. Drawing from work conducted by researchers based in Australia and New Zealand, the book uses theoretical frameworks and case study material which are of direct relevance to audience researchers globally.
(source: Nielsen Book Data)9781138224568 20170424
Green Library
150 pages ; 23 cm.
Green Library
x, 108 pages : illustrations ; 22 cm.
  • Introduction: Mecca for Muggles Chapter 1 Symbolic Pilgrimage Chapter 2 Mr. Mojo Risin' Chapter 3 For the Love of Blood Suckers Conclusion: The Mighty Hoards.
  • (source: Nielsen Book Data)9781473907799 20160619
Media pilgrimage has become a booming business in the 21st century. Fans of television shows, rock groups and books flock to places associated with their favorite series, artist or writer, trying to embody and perhaps understand what inspired the beloved piece of work, and, more importantly, to cobble together their own personal identity, seeking meaning in an ever-more divergent and fast-paced world. At the same time, while technology allows for quicker connection on a global level than ever before, participation in organized group activities are dropping at an alarming rate. One of the largest down turns in the US and the UK can be seen in the steep decline of attendance at traditional religious venues. This trend dovetails with the radical uptick in on-line, virtual sites dedicated to pop culture and celebrities, as well as an array of niche-focused real-time tours allowing fans to experience the spaces, places and scenery featured in their favorite entertainment medium. The Secular Religion of Fandom: Pop Culture Pilgrim examines the function of fandom, specifically the visiting of spaces which have been recently deemed worthy of sanctification and a newly elevated status of importance. It examines how such pilgrimages are used as a means for forming and maintaining a common language of culture, creating a replacement apparatus based on more traditional frameworks of religious worship and salvation, while becoming an ever more dominant mechanism for constructing individuality and finding belonging in a commodified culture. Looking at television shows such as The Walking Dead and Game of Thrones, bands like The Stone Roses and Joy Division, and authors like J.K. Rowling and the Bronte sisters, The Secular Religion of Fandom: Pop Culture Pilgrim delves into these issues by examining spaces, fan communities and rituals, providing a unique and provocative investigation into how technology, media and humanistic need for guidance are forming novel ways of expressing value, forging self and finding significance in an uncertain world.
(source: Nielsen Book Data)9781473907799 20160619
Green Library
1 online resource (1 minute) Digital: video file.
YouTube Analytics is where you go to find out how your channel is doing. This video explains two reports you can get through Analytics to learn about your audience: who they are and how they came to subscribe to your channel.
vii, 137 pages : illustrations ; 24 cm
  • Part I - How We Respond to Media Violence Chapter 1 - When violence is real (not reel) Chapter 2 - Emotional responses to media characters Chapter 3 - Moral disengagement and enjoying media violence Part II - How Audiences Respond to Real Media Violence Chapter 4 - Measuring responses to real media violence Chapter 5 - Realism, rationalization, and rejection Chapter 6 - This feeling is based on actual events Chapter 7 - Boys don't cry... but do girls? Part III - So What? Chapter 8 - Understanding how we watch real violence Chapter 9 - Why we should care.
  • (source: Nielsen Book Data)9780739196113 20160618
Audience Responses to Real Media Violence: The Knockout Game considers an emerging and relatively overlooked area of media effects research: user-generated cellphone videos that feature real violence and its victims. Focusing specifically on a recent sinister media trend known as the Knockout Game, Mary Grace Antony explores how audiences respond to the victims in these videos. How do we assess the realism of this violence? And how do these evaluations of realism in turn influence our feelings of empathy and concern for the victims of violence? The burgeoning abundance and availability to real media violence online makes these questions more relevant today than ever before, and illustrates our complex responses to new and emerging media subgenres.
(source: Nielsen Book Data)9780739196113 20160618
Green Library
1 online resource (281 pages)
How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures-from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated-that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.
(source: Nielsen Book Data)9780262027861 20180604
xii, 268 pages : illustrations ; 24 cm
  • The marketplace of attention
  • Media users
  • The media
  • Media measures
  • Audience formations
  • Constructing the marketplace of attention
  • Public attention in the marketplace of ideas.
How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures-from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated-that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.
(source: Nielsen Book Data)9780262027861 20180604
Green Library
233 pages : illustrations ; 21 cm.
  • Einleitung
  • Theoretischer Ausgangspunkt : Mediennutzung als Entscheidung über die Verwendung knapper Zeitressourcen
  • Empirische Messung des Einflusses der verfügbaren Zeit auf die Mediennutzung
  • Aufbau des Buches
  • Theorien der Medienauswahl
  • Medienauswahl und Mediennutzung
  • Medienauswahl und Mediennutzung als Forschungsgegenstand
  • Analyse medienübergreifenden Nutzungsverhaltens
  • Empirische Befunde zur zeitlichen Variation von Mediennutzungsmustern
  • Vorherrschende Erklärungsmodelle der Medienauswahl in der Kommunikationswissenschaft
  • Kurzfristig und langfristig wirksame Determinanten der Medienauswahl
  • Bedeutung von Nutzungskontext und Auswahlalternativen bei der Medienauswahl
  • Defizite der kommunikationswissenschaftlichen Erklärungsmodelle zur Medienauswahl
  • Medienauswahl als Entscheidung über knappe Ressourcen
  • Zielstellung und Verhaltensmodelle der Mikroökonomie
  • Grundannahmen der mikroökonomischen Konsumtheorie
  • Anwendung der mikroökonomischen Konsumtheorie in der Medienökonomie
  • Mediennutzung als Zeitallokation
  • Verfügbare Zeitmengen als Determinanten der Medienauswahl
  • Zeit als veränderliche knappe Ressource
  • Indifferenzkurven und partielle Substituierbarkeit von Mediennutzungsaktivitäten
  • Grenznutzen und Zeitelastizität von Mediennutzungsaktivitäten
  • Kurzfristige und langfristige Substitutionseffekte zwischen Mediengattungen
  • Implikationen für die empirische Erfassung von Mediennutzung, Medienpräferenzen und Zeitrestriktionen
  • Zeitarten : Unterschiede in der Disponibilität und der Eignung für die Mediennutzung
  • Trennung des Einflusses kurzfristig und langfristig wirksamer Determinanten der Medienauswahl
  • Zeitanteile einzelner Mediennutzungsaktivitäten als offenbarte Präferenzen
  • Gesamtmodell
  • Hypothesen und methodisches Vorgehen
  • Hypothesen
  • Hypothesen zu den Grundannahmen des Erklärungsmodells
  • Hypothesen zur Zeitabhängigkeit und Zeitelastizität einzelner Mediengattungen
  • Hypothesen zu Substitutionsbeziehungen zwischen Mediengattungen
  • Hypothesen zum Einfluss der sozialen Stellung auf die Medienauswahl
  • Überführung in ein Strukturgleichungsmodell (SEM)
  • Analysemöglichkeiten im SEM
  • Modellspezifikation und Modellschätzung
  • Für das Forschungsvorhaben verwendete Datensätze
  • Datensätze der Media Analyse
  • Daten der Langzeitstudie Massenkommunikation
  • Generelle Eignung der Daten für das Forschungsvorhaben
  • Modellspezifikationen und Modellschätzung
  • Messmodelle der latenten Variablen
  • Strukturmodelle
  • Multiple Gruppenvergleiche (Mehrgruppenkausalanalysen)
  • Ergebnisse zum Einfluss von Zeitrestriktionen auf die Mediennutzung
  • Überprüfung grundlegender Modellannahmen
  • Existenz von Zeitstrukturen und medienübergreifenden Mediennutzungsmustern
  • Unterschiede in der Mediennutzung in unterschiedlichen Zeitarten
  • Unterschiede in der Mediennutzung am Werktag und am Wochenende
  • Zusammenfassung
  • Zeitabhängigkeit und Zeitelastizität einzelner Mediengattungen
  • Zusammenfassung
  • Kurz- und langfristige Substitutionseffekte
  • Kurzfristige Substitutionsbeziehungen zwischen Mediengattungen
  • Langfristige Substitutionsbeziehungen
  • Zusammenfassung
  • Zeitabhängigkeit der Medienauswahl in sozialen Altersgruppen
  • Zeitstrukturen und Mediennutzungsmuster in sozialen Gruppen
  • Zeitabhängigkeit der Mediennutzung und soziale Gruppenzugehörigkeit
  • Zusammenfassung
  • Ergebnisse der Hypothesenprüfung im Überblick
  • Zusammenfassung und theoretische Einordnung der Befunde
  • Mediennutzung als Ergebnis der Auswahl zwischen Aktivitäten unter Zeitrestriktionen
  • Grundannahmen : veränderliche Zeitrestriktionen, Zeitarten und medienübergreifende Präferenztypen
  • Zeitabhängigkeit der Nutzungsdauer einzelner Mediengattungen
  • Substitutionsbeziehungen zwischen Mediengattungen und zwischen Medien und nichtmedialen Aktivitäten
  • Soziale Stellung und Medienauswahl
  • Methodische Grenzen und Implikationen für die weitere Forschung
  • Methodische Grenzen der Studie
  • Ansatzpunkte für eine genauere Ausdifferenzierung der Mediennutzung nach Inhalten
  • Analyse der Medienauswahl nach Genres
  • Internet als neues Medium?
  • Ansatzpunkte für eine genauere Abgrenzung der Zeitarten Freizeit und Reproduktionszeit
  • Ansatzpunkte für ein verbessertes Messmodell des Konstruktes "Medienpräferenz" auf Basis von Wochenverlaufsdaten
  • Analyse der Medienauswahl im Wochenverlauf auf Basis von Tagebuchaufzeichnungen der Media-in-Mind-Studie
  • Analyseergebnisse zur Variabilität der Mediennutzung im Wochenverlauf
  • Zusätzliche Analysemöglichkeiten auf der Basis von Wochenverlaufsdaten
  • Ansatzpunkte für eine Erweiterung des Erklärungsmodells der Medienauswahl um das Konstrukt "Soziale Stellung"
  • Gängige Ansätze zur Analyse des Zusammenhangs zwischen Mediennutzung und sozialer Stellung auf Gruppenebene
  • Operationalisierung des Konstruktes "soziale Stellung" auf Basis des Habitus-Konzeptes
  • Einbeziehung der sozialen Stellung in ein Zeitallokationsmodell der Medienauswahl
  • Literaturverzeichnis
  • Anhang
  • Tabellen-/Abbildungsverzeichnis : Anhang
  • Weitere Auswertungsergebnisse
  • Gütekriterien zur Modellbeurteilung.
SAL3 (off-campus storage)
1 online resource (201 pages)
  • Introduction Jason Zenor Part I: Entertainment, Celebrity, and Politics Chapter 1: Reading the President: Audience Reception of The West Wing, Jason Zenor Chapter 2: Studying Audience Subjectivity: Reactions to Death of a President, James C. Rhoads Chapter 3: The Wire and Urban Life: Baltimore Responds to its Image, Gregory Adamo Chapter 4: Celebrity Persuasion in the Political Arena: A Study of Message Effects on Young Voters' Political Opinions in the 2008 Election, Cynthia Nichols and Carly McKenzie Part II: Fandom, Fantasy, and Real Politics Chapter 5: Storytelling through World-Building: Audience Perceptions of Science Fiction Television, Laura Osur Chapter 6: Are You a Lebowski Achiever? The Fans of the Movie The Big Lebowski, Jungian Synchronicity, and the Iraq War, William Ashton Chapter 7: The Dark Knight of the Soul: Netnographic Exploration of Religion, Politics and Batman, Bryan J. Carr Part III: Millenials, Diversity, and Entertainment Chapter 8: Millenials, Citizenship, and How I Met Your Mother, Allison N. Novak Chapter 9: Talking Racial Politics Online: The Progressive Potential of Television Dramas in Postracial America and Parasocial Contact, Carole V. Bell Chapter 10: 'Nigga You Gay!' The Post-Racial Millennial Generation's Reception of The Boondocks, David Moody and Jason Zenor.
  • (source: Nielsen Book Data)9780739183892 20180530
The popularity of cable news, satire, documentaries, and political blogs suggest that people are often absorbing and dissecting direct political messages from informational media. But entertainment media also discusses the important political issues of our time, though not as overtly. Nonetheless, consumers still learn, debate, and form opinions on important political issues through their relationship with entertainment media. While many scholarly books examine these political messages found in popular culture, very few examine how actual audiences read these messages. Parasocial Politics explores how consumers form complex relationships with media texts and characters, and how these readings exist in the nexus between real and fictional worlds. This collection of empirical studies uses various methodologies, including surveys, experiments, focus groups, and mixed methods, to analyze how actual consumers interpret the texts and the overt and covert political messages encoded in popular culture.
(source: Nielsen Book Data)9780739183892 20180530
163 pages : illustrations ; 23 cm
  • Tabellenverzeichnis
  • Abbildungsverzeichnis
  • Einleitung
  • Anlage der Studie
  • Untersuchungsdesign
  • Kompetenztest
  • Allgemeinwissen und Informiertheit
  • Sprach- und Lesekompetenz
  • Mediennutzung und Medienbindung
  • Themenbezogenes Interesse und interpersonale Kommunikation
  • Demokratische und soziale Orientierungen
  • Sozialer Hintergrund
  • Quiz
  • Teilnehmer
  • Kompetenztests
  • Quiz
  • Printmedienrezeption, subjektive Informiertheit und objektiver Wissenserwerb
  • Demokratie und Wissen
  • Medienrezeption und Wissenserwerb
  • Der Einfluss der Zeitungsrezeption auf subjektive Informiertheit und objektives Wissen
  • Subjektive Informiertheit
  • Objektives Wissen
  • Objektives Wissen und Wissensklüfte
  • Zusammenfassung
  • Printmedienrezeption und die Entwicklung von Sprach- und Lesekompetenz
  • Lesen als Schlüssel zur Welt
  • Determinanten der Lesekompetenz
  • Der Einfluss der Zeitungsrezeption auf die Sprach- und Lesekompetenz
  • Abkürzungen und Wortschatz
  • Schriftliche Ausdrucksfähigkeit
  • Einstellung zum Lesen und Lese-Selbstkonzept
  • Zusammenfassung
  • Printmedienrezeption, Mediennutzung und Medienbindung
  • Zeitungen in der Krise?
  • Mediennutzung und Medienbindung Jugendlicher
  • Der Einfluss der Zeitungsrezeption auf Mediennutzung und Medienbindung
  • Allgemeine Mediennutzung
  • Informationsbezogene Mediennutzung
  • Medienbindung
  • Zusammenfassung
  • Printmedienrezeption, themenspezifische Interessen und Anschlusskommunikation
  • Politische Involvierung und Demokratie
  • Medienrezeption, politisches Interesse und interpersonale Kommunikation
  • Der Einfluss der Zeitungsrezeption auf themenspezifische Interessen
  • Der Einfluss der Zeitungsrezeption auf die Anschlusskommunikation
  • Interesse, Gespräche, Wissen : ein durch Zeitungsrezeption in Gang gesetzter Kompetenzkreislauf?
  • Zusammenfassung
  • Printmedienrezeption, politische Unterstützung und Gemeinschaftsorientierung
  • Medienrezeption, politische Unterstützung und Gemeinschaftsorientierung
  • Der Einfluss der Zeitungsrezeption auf die Akzeptanz demokratischer Werte
  • Der Einfluss der Zeitungsrezeption auf Kompetenzgefühle und Responsivitätswahrnehmungen
  • Der Einfluss der Zeitungsrezeption auf soziales Vertrauen und soziale Verunsicherung
  • Zusammenfassung
  • Printmedienrezeption und Kompetenzerwerb
  • Mangelnde Basiskompetenzen als individuelles, unternehmerisches und gesellschaftliches Problem
  • Kompetenzerwerb durch Printmedienrezeption : Anlage und zentrale Ergebnisse des Langzeitexperiments
  • Printmedienrezeption und Kompetenzerwerb : ein Fazit
  • Anhang : Messung von Allgemeinwissen und verwendete Skalen
  • Literaturverzeichnis
  • Die Autoren.
SAL3 (off-campus storage)
viii, 204 pages ; 23 cm.
  • Introduction: Puzzling Viewing 1. Favourites, TV and Home: Psychosocial Perspectives 2. Psychosocial Methods and Audience Research 3. Spending Too Much Time Watching TV? 4. Favourite Things: Evocative Objects in the Life of a Castaway 5. Mothers, Sons, Siblings and The Imaginative World of Working Class Women's Viewing 6. Risky Viewing and Risky Method? 7. Conclusion: Viewing is Psychosocial.
  • (source: Nielsen Book Data)9780230362833 20160617
Most people have, at some point in their lives, experienced powerful, often strange and disconcerting, responses to films and television programmes of which they cannot always make sense. Psychosocial Explorations of Film and Television Viewing takes as its subject the seemingly mundane and everyday activity of watching television and films in the home, arguing that the affective and emotional experiences generated for audiences make this activity in fact extraordinary. Based on a fascinating empirical study of audiences' "favourite" films and television programmes, the book unravels the biographical and emotional intensity of viewing, from a psychosocial perspective. Drawing on insights from psychoanalysis including the work of Sigmund Freud, Melanie Klein, Donald Winnicott, Wilfred Bion and Christopher Bollas, and sociological theorists such as Pierre Bourdieu, the book argues that viewing is a psychosocial activity which must consider the relationships and processes between "inner" and "outer" worlds. Important ideas from media audience research are revisited, to show that families and biographical experiences influence audience identification, interpretation and uses of television. The in-depth case studies show that whilst viewing can be pleasurable, in the conventional sense of enjoyment, it can also be anxiety-provoking and contradictory. Employing psychoanalytic methods for social and cultural research, this book is an important contribution to Media Studies, Film Studies, Cultural Studies and Psychosocial Studies.
(source: Nielsen Book Data)9780230362833 20160617
Green Library


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