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• Contents
• C H A P T E R 1 :
• Welcome to the New Digital Frontier 1
• C H A P T E R 2 :
• Your Online Reputation Is Your Reputation 16
• C H A P T E R 3 :
• The Internet Is the New Wild West 30
• C H A P T E R 4 :
• The Forces Driving Online Reputation 44
• C H A P T E R 5 :
• Anonymous Cowards 61
• C H A P T E R 6 :
• Google Gone Wild: The Digital Threat to Reputation 82
• C H A P T E R 7 :
• Why People Attack Each Other Online 100
• C H A P T E R 8 :
• Types of Internet Attacks 123
• C H A P T E R 9 :
• How to Measure Damage to Your Internet Reputation Damage 150
• C H A P T E R 1 0 :
• Your Reputation Road Map and Online Reputation Audit 162
• C H A P T E R 1 1 :
• Getting Proactive: The Best Defense Is a Good Offense 188
• C H A P T E R 1 2 :
• Recovering from Online Smears: Restoring Your Reputation
• After the Damage Has Been Done 207
• C H A P T E R 1 3 :
• Protect Your Small Business and Your Professional Reputation 234
• C H A P T E R 1 4 :
• Conclusion: Embrace the Internet 249
• Glossary 251
• Index 255.
• (source: Nielsen Book Data)

The Internet is like the Old West a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just like the Old West, if you want to stake out your territory, you have to get there first and fend for yourself.On the web, that means defending your good name and reputation before the attacks start. Because, despite the excellent product or service you provide, all it takes is one unhappy customer, jealous acquaintance, or unsavory compe ti tor to start the rumors flying. Before you know it, search engines are regenerating that negative publicity every time someone researches you or your business.In the age of Wild West 2.0, everyone has an online reputation. Who do you want to create yours?
(source: Nielsen Book Data)

• Welcome to the Reputation Economy
• Stored: Reputation is permanent, cheap, and ubiquitous
• Scored: Everything that can be collected and aggregated will
• Potent: Don't stop believing (in the power of reputation to shape your career)
• Discoverable: Find your soup can
• Disruptive: Reeducating education
• Instant: Live like a VIP in a Reputation Economy world
• Portable: Do NBA stars make good babysitters?
• Inaccurate: Avoid a social media oil spill
• Proactive: Own the conversation
• Conclusion: Be an innovator

"Reputation is power. Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects. And in the coming Reputation Economy, it's getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you - your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley's leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects. You will learn: · What keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results. · How to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors. · Tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers. · Ways to improve your review or rating on sharing or peer review sites like Yelp or Angie's List, or your standing - as buyer or seller - on sharing economy sites like AirBnB or Uber · How to create false tails and digital smokescreens to hide the negative information that's out there With a good digital footprint, the world is your oyster. This book will show you how to control, curate, and optimize your digital reputation to become "rich" in a world where your reputation is as valuable as the cash in your wallet"-- Provided by publisher
"Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects. And in the coming Reputation Economy, it's getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you - your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley's leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects"-- Provided by publisher

• Contents
• C H A P T E R 1 :
• Welcome to the New Digital Frontier 1
• C H A P T E R 2 :
• Your Online Reputation Is Your Reputation 16
• C H A P T E R 3 :
• The Internet Is the New Wild West 30
• C H A P T E R 4 :
• The Forces Driving Online Reputation 44
• C H A P T E R 5 :
• Anonymous Cowards 61
• C H A P T E R 6 :
• Google Gone Wild: The Digital Threat to Reputation 82
• C H A P T E R 7 :
• Why People Attack Each Other Online 100
• C H A P T E R 8 :
• Types of Internet Attacks 123
• C H A P T E R 9 :
• How to Measure Damage to Your Internet Reputation Damage 150
• C H A P T E R 1 0 :
• Your Reputation Road Map and Online Reputation Audit 162
• C H A P T E R 1 1 :
• Getting Proactive: The Best Defense Is a Good Offense 188
• C H A P T E R 1 2 :
• Recovering from Online Smears: Restoring Your Reputation
• After the Damage Has Been Done 207
• C H A P T E R 1 3 :
• Protect Your Small Business and Your Professional Reputation 234
• C H A P T E R 1 4 :
• Conclusion: Embrace the Internet 249
• Glossary 251
• Index 255.
• (source: Nielsen Book Data)

The Internet is like the Old West a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just like the Old West, if you want to stake out your territory, you have to get there first and fend for yourself.On the web, that means defending your good name and reputation before the attacks start. Because, despite the excellent product or service you provide, all it takes is one unhappy customer, jealous acquaintance, or unsavory compe ti tor to start the rumors flying. Before you know it, search engines are regenerating that negative publicity every time someone researches you or your business.In the age of Wild West 2.0, everyone has an online reputation. Who do you want to create yours?
(source: Nielsen Book Data)

"Reputation is power. Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects. And in the coming Reputation Economy, it's getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you - your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley's leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects. You will learn: · What keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results. · How to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors. · Tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers. · Ways to improve your review or rating on sharing or peer review sites like Yelp or Angie's List, or your standing - as buyer or seller - on sharing economy sites like AirBnB or Uber · How to create false tails and digital
smokescreens to hide the negative information that's out there With a good digital footprint, the world is your oyster. This book will show you how to control, curate, and optimize your digital reputation to become "rich" in a world where your reputation is as valuable as the cash in your wallet"-- Provided by publisher.
"Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects. And in the coming Reputation Economy, it's getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you - your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley's leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects"-- Provided by publisher.