Book
xii, 281 pages, 8 unnumbered pages of plates : illustrations (some color) ; 27 cm.
Scientific arguments--and indeed arguments in most disciplines--depend on visuals and other nontextual elements; however, most models of argumentation typically neglect these important resources. In Assembling Arguments, Jonathan Buehl offers a concentrated study of scientific argumentation that is sensitive to both the historical and theoretical possibilities of multimodal persuasion as it advances two related claims. First, rhetorical theory--when augmented with methods for reading nonverbal representations--can provide the analytical tools needed to understand and appreciate multimodal scientific arguments. Second, science--an inherently multimodal enterprise--offers ideal subjects for developing general theories of multimodal rhetoric applicable across fields. In developing these claims, Buehl offers a comprehensive account of scientific persuasion as a multimodal process and develops a simple but productive framework for analysing and teaching multimodal argumentation. Comprising five case studies, the book provides detailed treatments of argumentation in specific technological and historical contexts: argumentation before World War I, when images circulated by hand and by post; argumentation during the mid-twentieth century, when computers were beginning to bolster scientific inquiry but images remained hand-crafted products; and argumentation at the turn of the twenty-first century--an era of digital revolutions and digital fraud. Each study examines the rhetorical problems and strategies of specific scientists to investigate key issues regarding visualization and argument: * Establishing new instruments as reliable sources of visual evidence.* Creating novel arguments from reliable visual evidence.* Creating novel arguments with unreliable visual evidence.* Preserving the credibility of visualization practices.* Creating multimodal artifacts before and in the era of digital circulation.Given the growing enterprise of rhetorical studies and the field's contributions to communication practices in all disciplines, rhetoricians need a comprehensive rhetoric of science--one that accounts for the multimodal arguments that change our relation to reality. Assembling Arguments argues that such rhetoric should enable the interpretation of visual scientific arguments and improve science-writing instruction.
(source: Nielsen Book Data)
Green Library
Book
1 online resource.
  • Introduction to Graph Colouring.- Bounds and Constructive Algorithms.- Advanced Techniques for Graph Colouring.- Algorithm Case Studies.- Applications and Extensions.- Designing Seating Plans.- Designing Sports Leagues.- Designing University Timetables.- App. A, Computing Resources.- References.- Index.
  • (source: Nielsen Book Data)
This book treats graph colouring as an algorithmic problem, with a strong emphasis on practical applications. The author describes and analyses some of the best-known algorithms for colouring arbitrary graphs, focusing on whether these heuristics can provide optimal solutions in some cases; how they perform on graphs where the chromatic number is unknown; and whether they can produce better solutions than other algorithms for certain types of graphs, and why. The introductory chapters explain graph colouring, and bounds and constructive algorithms. The author then shows how advanced, modern techniques can be applied to classic real-world operational research problems such as seating plans, sports scheduling, and university timetabling. He includes many examples, suggestions for further reading, and historical notes, and the book is supplemented by a website with an online suite of downloadable code. The book will be of value to researchers, graduate students, and practitioners in the areas of operations research, theoretical computer science, optimization, and computational intelligence. The reader should have elementary knowledge of sets, matrices, and enumerative combinatorics.
(source: Nielsen Book Data)
Book
xiv, 317 p. : ill. (chiefly col.) ; 25 cm
  • GUIDING PRINCIPLES -- SCIENCE, ENGINEERING & DESIGN -- RESEARCH LIFECYCLE STRATEGIES -- MAKING IT HAPPEN.
  • (source: Nielsen Book Data)
The problems we face in the 21st century require innovative thinking from all of us. Be it students, academics, business researchers of government policy makers. Hopes for improving our healthcare, food supply, community safety and environmental sustainability depend on the pervasive application of research solutions. The research heroes who take on the immense problems of our time face bigger than ever challenges, but if they adopt potent guiding principles and effective research lifecycle strategies, they can produce the advances that will enhance the lives of many people. These inspirational research leaders will break free from traditional thinking, disciplinary boundaries, and narrow aspirations. They will be bold innovators and engaged collaborators, who are ready to lead, yet open to new ideas, self-confident, yet empathetic to others. In this book, Ben Shneiderman recognizes the unbounded nature of human creativity, the multiplicative power of teamwork, and the catalytic effects of innovation. He reports on the growing number of initiatives to promote more integrated approaches to research so as to promote the expansion of these efforts. It is meant as a guide to students and junior researchers, as well as a manifesto for senior researchers and policy makers, challenging widely-held beliefs about how applied innovations evolve and how basic breakthroughs are made, and helping to plot the course towards tomorrow's great advancements.
(source: Nielsen Book Data)
Chemistry & ChemEng Library (Swain)
Book
1 online resource : illustrations.
  • Introduction and Overview
  • Personal Communications
  • Physical Access to Publications
  • Linguistic Access to Publications
  • Concluding Remarks and Points to be Pursued.
This monograph provides a concise introduction to the tangled issues of communication between Russian and Western scientists during the Cold War. It details the extent to which mid-twentieth-century researchers and practitioners were able to communicate with their counterparts on the opposite side of the Iron Curtain. Drawing upon evidence from a range of disciplines, a decade-by-decade account is first given of the varying levels of contact that existed via private correspondence and conference attendance. Next, the book examines the exchange of publications and the availability of one side's work in the libraries of the other. It then goes on to compare general language abilities on opposite sides of the Iron Curtain, with comments on efforts in the West to learn Russian and the systematic translation of Russian work. In the end, author Christopher Hollings argues that physical accessibility was generally good in both directions, but that Western scientists were afflicted by greater linguistic difficulties than their Soviet counterparts whose major problems were bureaucratic in nature. This volume will be of interest to historians of Cold War science, particularly those who study communications and language issues. In addition, it will be an ideal starting pointing for anyone looking to know more about this fascinating area.
Book
xxii, 331 pages : illustrations ; 24 cm
Biology Library (Falconer)
Book
253 p. ; 21 cm.
  • L'état de la question -- L'architecture textuelle. Les relations textuelles -- La relation scientifique logique linguistique. Une typologie des relations (mathématiques). Les relations substantielles. Les relations formelles. Composition ou structure textuelle -- L'organisation relationnelle et l'analyse modulaire du discours -- L'architecture textuelle relationnelle. Grille d'analyse préliminaire -- La structure de l'ouvrage -- La généralisation -- Le terme de 'généralisation' 'généraliser'. Les trois acceptions de la généralisation -- Une première description intuitive des marques de généralisation : généralement et plus généralement -- Une deuxième description intuitive des marques de généralisation : en général et plus généralement -- Deux marques de généralisation dans les mathématiques -- L'induction et la généralisation -- La généralisation (relative) dans les mathématiques -- En guise de conclusion. La généralisation intensionnelle vs la généralisation extensionnelle -- La particularisation -- Un exemple pour commencer -- La particularisation une définition -- Le corpus fréquence (particulièrement, en particulier, des marqueurs contenant le nom cas, autres particularisations) -- Les dictionnaires sens et signification (particulièrement, en particulier et cas "particularisant"). Distribution des marques particulièrement, en particulier et le nom cas dans les dictionnaires -- Particulièrement -- En particulier -- Cas -- La classification des marques de la particularisation particulièrement, en particulier et dans ce cas -- Particulièrement classification -- En particulier classification -- 'Théorie des stéréotypes et notion de classe particulièrement -- Règle d'emploi discursif particulièrement -- Analyse des textes mathématiques : particulièrement, en particulier, cas et autres particularisations -- La particularisation mathématique : particulièrement -- La particularisation mathématique : en particulier -- La particularisation mathématique : cas -- La particularisation mathématique : autres particularisations -- Conclusions. Comparaison du comportement de particulièrement et en particulier dans le texte mathématique -- L'exemplification -- L'exemplification en tant que phénomène (linguistique) textuel -- L'exemplification en tant que phénomène (linguistique) grammatical -- L'exemplification en tant que phénomène (rhétorique) argumentatif -- L'exemplification en tant que type textuel et genre littéraire -- L'exemplification en tant que problème pratique, de la théorie de la composition et de l'interprétation -- Les marques mathématiques de l'exemplification -- Exemple -- Exemples -- Exemple + nombre -- Par exemple -- Autres exemplifications : comme, problème, parmi... citons -- Quelques aspects linguistiques de l'exemplification -- Le marqueur de l'exemplification est-il obligatoire ? -- L'exception -- Une première distinction parmi les relations exceptives : exception vs réserve -- Les exceptions -- Les réserves -- Types d'exceptions et types de réserves -- Quelques propositions de formalisation -- La formalisation des exceptions -- La formalisation des réserves -- L'exception, la force de quantification et l'informativité du discours
  • Les marques exceptives -- Les marques exceptives une vue d'ensemble -- La sémantique négative des marques exceptives -- La négation explétive -- Moins -- Sauf -- Quitte à. Quelques considérations préliminaires -- Vers une définition négative de la relation introduite par "quitte à" -- Vers une définition affirmative de Fp quitte à Fq : condition complexe/alternative -- La valeur sémantique essentielle de Fp quitte à Fq -- Autres aspects de la sémantique de Fp quitte à Fq -- Quelques remarques conclusives -- La-reformulation -- Quelques hypothèses de travail et l'inventaire des marques de la reformulation -- Quelques remarques préliminaires -- Reé et Rent entre le syntagme et le bloc textuel quelques caractéristiques syntaxiques -- Connecteur transphrastique -- Connecteur inter propositionnel -- Relateur syntagmatique -- Le rapport sémantique entre Reé et Rent. Les types d'écart entre les contenus propositionnels de Reé et Rent -- Le Reé est globalement équivalent au Rent -- Le Rent est une synthèse du Reé -- Le Rent est une implication de Reé -- Les rapports entre le Reé et le Rent dans le discours -- Les marques de la reformulation en mathématique et leur emploi -- En guise de conclusion.
SAL3 (off-campus storage)
Book
xi, 211 pages : illustrations (some color), maps (some color) ; 29 x 34 cm
Maps of physical spaces locate us in the world and help us navigate unfamiliar routes. Maps of topical spaces help us visualize the extent and structure of our collective knowledge; they reveal bursts of activity, pathways of ideas, and borders that beg to be crossed. This book, from the author of Atlas of Science, describes the power of topical maps, providing readers with principles for visualizing knowledge and offering as examples forty large-scale and more than 100 small-scale full-color maps. Today, data literacy is becoming as important as language literacy. Well-designed visualizations can rescue us from a sea of data, helping us to make sense of information, connect ideas, and make better decisions in real time. In Atlas of Knowledge, leading visualization expert Katy Borner makes the case for a systems science approach to science and technology studies and explains different types and levels of analysis. Drawing on fifteen years of teaching and tool development, she introduces a theoretical framework meant to guide readers through user and task analysis; data preparation, analysis, and visualization; visualization deployment; and the interpretation of science maps. To exemplify the framework, the Atlas features striking and enlightening new maps from the popular "Places & Spaces: Mapping Science" exhibit that range from "Key Events in the Development of the Video Tape Recorder" to "Mobile Landscapes: Location Data from Cell Phones for Urban Analysis" to "Literary Empires: Mapping Temporal and Spatial Settings of Victorian Poetry" to "Seeing Standards: A Visualization of the Metadata Universe." She also discusses the possible effect of science maps on the practice of science.
(source: Nielsen Book Data)
Math & Statistics Library
Book
228 pages ; 23 cm.
  • Avant-propos : Au coeur des controverses, par Marie-Françoise Chevalier-Le Guyader, Mathias Girel -- Les visages de la controverse -- Polémique, débat et controverse : retour sur une notion, par Heinz Wismann -- Logique des controverses : confinement, déconfinement, reconfinement, par Cyril Lemieux -- Comment aborder les controverses ? Analyser, enseigner et confiner les conflits sociotechniques, par Morgan Meyer -- Des controverses sans fin ?, par Jean-Marc Lévy-Leblond -- La controverse, entre science et politique, par. Jean-Michel Besnier -- Les cercles de la controverse -- Enseigner la controverse : retour sur une migration conceptuelle, par Mathias Girel -- Théorie de l'évolution, évolution des controverses, par Hervé Le Guyader -- Mettre la science de notre côté : les leçons du tabac, par Stéphane Foucart -- Les controverses sont-elles solubles dans Internet ?, par Serge Tisseron -- Comment agir en régime de controverse ? -- Risques, controverses et normalisation pendant la "révolution industrielle", par Jean-Baptiste Fressoz -- NIMBY or not NIMBY ? Critique géographique d'un concept ubiquiste, par Romain Garcier -- Les controverses technologiques peuvent-elles être productives ?, par Yannick Barthe -- Postface, par Jean-Pierre Bourguignon -- Ouverture. Les controverses autour du climat : quelles leçons pour la démocratie ?, par Mark Brown.
"Changement climatique, pesticides, OGM ou encore déchets nucléaires, autant d'objets de controverses au coeur de l'actualité. Le terme de "controverse" est appliqué à des phénomènes de natures extraordinairement différentes, relevant de champs aussi variés que la science, la morale, la politique ou encore l'esthétique. Il sert en outre à qualifier nombre de débats qui sont au centre de la vie démocratique. La controverse représente une voie royale pour comprendre les sciences, les enseigner et en débattre. Elle permet en effet une mise en récit, processus sans doute décisif pour restituer ce que la recherche peut avoir d'aventureux, pour en décrire les défis, en exposer tout le sens humain. Cependant, ces processus rhétoriques conduisent à accentuer ce qui relève du conflit, à polariser la situation, à dessiner un champ où se détacheront vainqueurs et vaincus. Dans les rr_19ments forts de débat public, où disputes ou polémiques sous-tendues par des choix politiques viennent déterminer la controverse, revenir à une analyse rigoureuse des situations et les qualifier dans leur complexité n'est ni une tâche triviale ni à l'inverse une entreprise impossible. Préciser l'objet de la controverse, identifier les acteurs du débat qu'elle met en jeu, inventorier leurs qualifications, mais aussi leurs conflits d'intérêts, analyser la nature de leurs interventions expertise scientifique, profane ou encore témoignage sont autant d'aspects sur lesquels cet ouvrage a l'ambition de fournir des clés."--P. [4] of cover.
SAL3 (off-campus storage)
Book
xvi, 191 pages : illustrations ; 25 cm.
  • Introduction
  • Some fundamental economics
  • Academic journal publishing and the open access movement
  • On the access principle in science : a law and economics analysis
  • The future of academic publishing
  • Conclusions and further research
  • Appendix.
This book addresses the recent debate about copyright law and its impact on the distribution of scientific knowledge from an economic perspective. The focus is on the question whether a copyright regime or an open access regime is better suited to the norms and organizational structure in a purely global science community. The book undertakes a thorough economic analysis of the academic journal market and showcases consequences of a regime change. It also takes account of the Digital Divide debate, reflecting issues in developing countries. Finally, a comprehensive analysis of legal action in the light of international Intellectual Property (IP) agreements offers prospects on the future of academic publishing.
(source: Nielsen Book Data)
Law Library (Crown)
Book
1 online resource (xvi, 191 pages) : illustrations (some color).
  • Introduction.- Some Fundamental Economics.- Academic Journal Publishing and the Open Access Movement.- On the Access Principle in Science: A Law & Economics Analysis.- The Future of Academic Publishing.- Conclusions and Further Research.- Appendix.
  • (source: Nielsen Book Data)
This book addresses the recent debate about copyright law and its impact on the distribution of scientific knowledge from an economic perspective. The focus is on the question whether a copyright regime or an open access regime is better suited to the norms and organizational structure in a purely global science community. The book undertakes a thorough economic analysis of the academic journal market and showcases consequences of a regime change. It also takes account of the Digital Divide debate, reflecting issues in developing countries. Finally, a comprehensive analysis of legal action in the light of international Intellectual Property (IP) agreements offers prospects on the future of academic publishing.
(source: Nielsen Book Data)
Book
206 pages ; 21 cm.
  • La contestation de l'autonomie â travers l'engagement scientifique -- Les prémisses. de l'engagement pacifiste à la mise en cause de la science -- Faire front face aux catastrophes possibles -- Le renouvellement de la mobilisation scientifique -- La dépendance de la science vis-à-vis du financement de la recherche -- Mai 68 ou la crise de l'autorité culturelle -- La morphologie du monde de la recherche et de l'enseignement supérieur à la fin des années 1960 -- Entre les murs : le décloisonnement et la contestation des hiérarchies -- Les acteurs de la critique : l'entrée en critique et l'évolution des trajectoires -- Socialisations -- Investis et convertis -- Le renouvellement des pensées sur les sciences -- Une cartographie de la critique à travers les revues éphémères -- Écologie et expertise -- Contre les hiérarchies -- L'extension d'une critique de l'aliénation -- Les figures de la convergence. Critique des sciences et sociologie des sciences -- Les acteurs à la frontière -- La dimension critique de la sociologie des sciences -- Concevoir le rôle du sociologue des sciences -- Les transformations de la critique de la science -- Se définir "critique de sciences" -- Les positions des deux acteurs -- La place de la critique dans les trajectoires -- Vulgarisation-critique -- À propos de l'engagement scientifique -- Renouveler la vulgarisation en démystifiant la science. La vulgarisation scientifique aux éditions du seuil (1973-1996) -- La place de la science au Seuil -- Les deux tendances du secteur scientifique -- Le tournant participatif et la critique des sciences -- Des mouvements contestataires aux Boutiques de Sciences -- L'émergence des Boutiques de Sciences en France -- À la recherche de la "demande sociale".
"Les sciences et la société moderne sont inextricablement liées. Les catastrophes sanitaires et écologiques (OGM, vache folle, Tchernobyl, etc.) ont contribué à affaiblir leurs perceptions distinctes en raison du statut des sciences, vues à la fois comme des sources potentielles de danger, mais aussi comme la solution permettant de surmonter les risques encourus. Au-delà de ces catastrophes et de ces affaires portées sur la scène publique, cet ouvrage invite à considérer, dans le contexte d'un processus de politisation inédit au sein de la sphère scientifique, l'émergence d'une nouvelle conception des relations entre sciences et société. À travers l'étude des mouvements de critique des sciences en France après Mai 68 et le renouvellement des disciplines consacrées à l'étude des sciences au cours de la même période, il s'agira de mieux cerner les contours d'un discours refusant de distinguer la science de la société et d'en mesurer la portée. Se développe ainsi en France une politisation originale de la science qui se diversifie au début des années 1980 sous l'influence des questions environnementales et sanitaires."--Page 4 of cover.
SAL1&2 (on-campus shelving)
Book
523 pages : illustrations (some color) ; 21 cm
  • Vorwort
  • Wissenschaftssprache : mehr als nur reden
  • Diutsch : die Sprache des Volkes, Latein : die gelehrte Zweitsprache
  • Latein : die Sprache der Kleriker und der Gelehrten des Mittelalters
  • Die Ablösung des Lateinischen
  • Der Übergang vom Lateinischen zur Nationalsprache
  • Deutsch als internationale Wissenschaftssprache
  • Der Erste Weltkrieg und seine Weiterführung im Bereich der Wissenschaften
  • Die Entwicklungen nach dem Zweiten Weltkrieg
  • Zwischen Akzeptanz, Trauer, Hoffnung und Wehklagen
  • Die deutsche Sprache weltweit
  • Nachbarschaftsprobleme der deutschen Nation
  • Bildungspolitischer Aktionismus
  • Englisch als Deutschlands Wissenschaftssprache?
  • Die abgetragenen Kleider des großen Bruders als des Kaisers neue Kleider?
  • Von ererbten Rechten und von Gesetzen par excellence
  • Gerichtssprache Englisch an deutschen Gerichten?
  • Von Intention, Nutzen und Reputation wissenschaftlichen Handelns
  • Vom Ordnen der Sprachen, Wörter und Schriftzeichen
  • Zwischen Wertschätzung, Gleichgültigkeit, Abneigung und Hass
  • Lichtblicke trotz "Kümmernis und Dunkelheit"
  • Personenverzeichnis.
Green Library
Book
xiii, 247 pages : illustrations ; 24 cm.
  • Réédition et retour au progrès : les Œuvres d'André Vésale (Leyde, éd. Boerhaave et Albinus, 1725), acte de naissance et de renaissance de l'anatomie / Hélène Cazes
  • William Harvey : nouveau Démocrite? Les récits de la découverte de la circulation sanguine au XVIIIe siècle / Claire Crignon
  • Une épistémologie libertine de la découverte : la chance en progrès chez Cyrano de Bergerac / Frédéric Tinguely
  • La figure de Descartes au XVIIIe siècle / Josiane Boulad-Ayoub
  • Une icône en procès : à propos de quelques résistances tardives à Newton / Joël Castonguay-Bélanger
  • L'apothéose médicale, de Fontenelle à Vicq d'Azyr / Frédéric Charbonneau
  • Esculape-Tronchin : le médecin à la mode / Catriona Seth
  • Buffon et les descriptions animalières : réhabiliter une icône du progrès? / Swann Paradis
  • Théophile de Bordeu (1722-1776) : histoire et fiction du grand homme / Alexandre Wenger.
Green Library
Book
vii, 388 pages : illustrations (some color) ; 29 cm
  • Icons of knowledge
  • Two small embryos in spirits of wine
  • Like flies on the parlor ceiling
  • Drawing and Darwinism
  • Illustrating the magic word
  • Professors and progress
  • Visual strategies
  • Schematics, forgery, and the so-called educated
  • Imperial grids
  • Setting standards
  • Forbidden fruit
  • Creative copying
  • Trials and tributes
  • Scandal for the people
  • A hundred Haeckels
  • The textbook illustration
  • Iconoclasm
  • The shock of the copy.
Pictures from the past powerfully shape current views of the world. In books, television programs, and websites, new images appear alongside others that have survived from decades ago. Among the most famous are drawings of embryos by the Darwinist Ernst Haeckel in which humans and other vertebrates begin identical, then diverge toward their adult forms. But these icons of evolution are notorious, too: within months of their publication in 1868, a colleague alleged fraud, and Haeckel's many enemies have repeated the charge ever since. His embryos nevertheless became a textbook staple until, in 1997, a biologist accused him again, and creationist advocates of intelligent design forced his figures out. How could the most controversial pictures in the history of science have become some of the most widely seen? In Haeckel's Embryos, Nick Hopwood tells this extraordinary story in full for the first time. He tracks the drawings and the charges against them from their genesis in the nineteenth century to their continuing involvement in innovation in the present day, and from Germany to Britain to the United States. Emphasizing the changes worked by circulation and copying, interpretation and debate, Hopwood uses the case to explore how pictures succeed and fail, gain acceptance and spark controversy. Along the way, he reveals how embryonic development was made a process that we can see, compare, and discuss, and how copying - usually dismissed as unoriginal - can be creative, contested, and consequential. With a wealth of expertly contextualized illustrations, Haeckel's Embryos recaptures the shocking novelty of pictures that enthralled schoolchildren and outraged priests, and highlights the remarkable ways these images kept on shaping knowledge as they aged.
(source: Nielsen Book Data)
SAL1&2 (on-campus shelving)
Book
vii, 388 pages : illustrations (some color) ; 29 cm
  • Icons of knowledge
  • Two small embryos in spirits of wine
  • Like flies on the parlor ceiling
  • Drawing and Darwinism
  • Illustrating the magic word
  • Professors and progress
  • Visual strategies
  • Schematics, forgery, and the so-called educated
  • Imperial grids
  • Setting standards
  • Forbidden fruit
  • Creative copying
  • Trials and tributes
  • Scandal for the people
  • A hundred Haeckels
  • The textbook illustration
  • Iconoclasm
  • The shock of the copy.
Pictures from the past powerfully shape current views of the world. In books, television programs, and websites, new images appear alongside others that have survived from decades ago. Among the most famous are drawings of embryos by the Darwinist Ernst Haeckel in which humans and other vertebrates begin identical, then diverge toward their adult forms. But these icons of evolution are notorious, too: within months of their publication in 1868, a colleague alleged fraud, and Haeckel's many enemies have repeated the charge ever since. His embryos nevertheless became a textbook staple until, in 1997, a biologist accused him again, and creationist advocates of intelligent design forced his figures out. How could the most controversial pictures in the history of science have become some of the most widely seen? In Haeckel's Embryos, Nick Hopwood tells this extraordinary story in full for the first time. He tracks the drawings and the charges against them from their genesis in the nineteenth century to their continuing involvement in innovation in the present day, and from Germany to Britain to the United States. Emphasizing the changes worked by circulation and copying, interpretation and debate, Hopwood uses the case to explore how pictures succeed and fail, gain acceptance and spark controversy. Along the way, he reveals how embryonic development was made a process that we can see, compare, and discuss, and how copying - usually dismissed as unoriginal - can be creative, contested, and consequential. With a wealth of expertly contextualized illustrations, Haeckel's Embryos recaptures the shocking novelty of pictures that enthralled schoolchildren and outraged priests, and highlights the remarkable ways these images kept on shaping knowledge as they aged.
(source: Nielsen Book Data)
Hoover Library
Book
144 pages ; 23 cm.
  • Why science PIOs matter (and communication 101)
  • Finding stories and deciding what to write about
  • Writing stories
  • Pitching stories
  • Illustrating stories with multimedia
  • Getting scientists to tell their stories
  • Telling the story yourself: social media and blogs
  • Measuring your story's success: metrics
  • Stories you don't want: crisis communications
  • Conclusion: The science PIO commandments.
Whether sharing a spectacular shot from a deep-space probe, announcing a development in genetic engineering, or crafting an easy-to-reference list of cancer risk factors, science public information officers, or PIOs, serve as scientific liaisons, connecting academic, nonprofit, government, and other research organizations with the public. And as traditional media outlets cut back on their science coverage, PIOs are becoming a vital source for science news. W. Matthew Shipman's Handbook for Science Public Information Officers covers all aspects of communication strategy and tactics for members of this growing specialty. It includes how to pitch a story, how to train researchers to navigate interviews, how to use social media effectively, and how to respond to a crisis. The handbook offers a wealth of practical advice while teaching science PIOs how to think critically about what they do and how they do it, so that they will be prepared to take advantage of any situation, rather than being overwhelmed by it. For all science communicators-whether they're starting their careers, crossing over from journalism or the research community, or professional communicators looking to hone their PIO skills-Shipman's Handbook for Science Public Information Officers will become their go-to reference.
(source: Nielsen Book Data)
Chemistry & ChemEng Library (Swain)
Book
vii, 260 pages : illustrations ; 24 cm
  • I. Introduction. Why science needs story
  • II. Thesis. 1. Science is stuck in a narrative world... ; 2. And the humanities ought to help... ; 3. But the humanities are useless for this... ; 4. Therefore Hollywood to the rescue
  • III. Antithesis. 5. Methods: Narrative tools - the WSP model ; 6. Methods: Word - the Dobzhansky template ; 7. Methods: Sentence - the ABT template ; 8. Methods: Paragraph - the hero's journey" ; 9. Results: The narrative spectrum ; 10. Results: Four case studies
  • IV. Synthesis. 11. Science needs story... ; 12. And Hollywood can help... ; 13. But narrative training requires a different mindset... ; 14. Therefore I recommend story circles
  • Appendix 1. The narrative tools
  • Appendix 2. Narrative vocabulary
  • Appendix 3. Twitter "stories".
Ask a scientist about Hollywood, and you'll probably get eye rolls. But ask someone in Hollywood about science, and they'll see dollar signs: moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That's a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story-and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail-a stultifying procession of "and, and, and." What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for-which Olson boils down, brilliantly, to "And, But, Therefore, " or ABT. At a stroke, the ABT approach introduces momentum ("And"), conflict ("But"), and resolution ("Therefore")-the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists' eyes are opened to ABT, the effect is staggering: suddenly, they're not just talking about their work-they're telling stories about it. And audiences are captivated. Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it's done.
(source: Nielsen Book Data)
Chemistry & ChemEng Library (Swain)
Book
xvi, 278 pages : illustrations ; 24 cm
  • Preface Acknowledgments Chapter 1. Scholarly Communications - The Intersection of Research and Commerce Chapter 2. The Scientific Journal - An Historical Perspective to Modern Times Chapter 3. The Scholarly Book - Its Hard Times and Rise Again Chapter 4. Secondary Publishing From Abstracting and Indexing to Access and Information Chapter 5. The Rise and Fall of the CD-ROM Technology Chapter 6. The Birth of Online - the Internet and the Web Change Scholarly Communication Chapter 7. Traditional Economics of Academic Publishing Chapter 8. Institutional Buyers, Scholars, and Open Access: A Continuing Story Chapter 9. Big Data, Big Science, and Social Academic Networks Chapter 10. The Rise of Workflow Systems Index About the Author.
  • (source: Nielsen Book Data)
Scholarly Communications: A History from Content as King to Content as Kingmaker traces the development of scholarly communications from the creation of the first scientific journal through the wide diversity of professional information services today. Unlike any other book, this work is an authoritative history by the past President of Elsevier and current Professor at Long Island University, which examines the changing nature of scholarly communication throughout its history, including its research importance as well as its business value. It specifically covers four key themes: 1.the value of scholarly content and information at various stages of it development and use; 2.the role that technology has played on the use, importance, and value of scholarly information and research communications; 3.the changing business models affecting the system of scholarly communication from the way it is produced to how it is distributed and consumed; and 4.some of the implications of mobile, cloud, and social computing technologies on the future of scholarly communications. Attention is paid to analyzing the structural changes that the professional publishing community now faces. Regazzi examines research content as an economic good; how technology and business models have greatly affected the value of scholarly publishing; and the drivers of the future sustainability of our system of scholarly communication.
(source: Nielsen Book Data)
Green Library
Book
1 online resource.
  • The communication of science and influence on development of science-based policy
  • Impact of the communication of science on government policy : a UK perspective
  • Consumer communication of nutrition science and impact on public health
  • The role of regulatory science in reducing the public health impact of tobacco use
  • FDA's communication of nicotine science
  • Communicating controversial science : the case of tobacco harm reduction and the ethics of blanket censorship
  • Science, values, and the political framing of indirect land use change (iluc)
  • The importance of exposure dose in communicating the ecotoxicology of engineered nanomaterials
  • Risk analysis approaches for establishing maximum levels of essential nutrients in fortified foods and food (dietary) supplements
  • PEPFAR : a US government program that is helping to keep millions alive around the world.

Looking for different results?

Modify your search: Search all fields

Search elsewhere: Search WorldCat Search library website