vii, 332 pages : illustrations ; 24 cm
  • Verbal-visual interaction in science
  • A framework for understanding verbal-visual interaction
  • Understanding scientific visuals and tables: a taxonomy
  • Visual evolution and the Heideggerian transformation
  • Verbal-visual interaction and scientific argument: the contexts of discovery and justification
  • Visual argument and narrative in the "historical" sciences: the example of geology
  • Verbal-visual interaction in the Victorian discovery of deep time
  • The public science lecture: powerpoint transforms a genre
  • Weaving the web of scientific knowledge: visuals on the Internet.
John Dalton's molecular structures. Scatter plots and geometric diagrams. Watson and Crick's double helix. The way in which scientists understand the world - and the key concepts that explain it - is undeniably bound up in not only words, but images. Moreover, from PowerPoint presentations to articles in academic journals, scientific communication routinely relies on the relationship between words and pictures. In Science from Sight to Insight, Alan G. Gross and Joseph E. Harmon present a short history of the scientific visual, and then formulate a theory about the interaction between the visual and textual. With great insight and admirable rigor, the authors argue that scientific meaning itself comes from the complex interplay between the verbal and the visual in the form of graphs, diagrams, maps, drawings, and photographs. The authors use a variety of tools to probe the nature of scientific images, from Heidegger's philosophy of science to Peirce's semiotics of visual communication. Their synthesis of these elements offers readers an examination of scientific visuals at a much deeper and more meaningful level than ever before.
(source: Nielsen Book Data)9780226068480 20160612
SAL1&2 (on-campus shelving)
xv, 457 p. : ill. ; 24 cm.
  • Inscription practices and materialities of communication / Timothy Lenoir
  • The language of strange facts in early modern science / Lorraine Daston
  • Shaping information: mathematics, computing, and typography / Robin Rider
  • The technology of mathematical persuasion / Brian Rotman
  • On the take-off of operators / Friedrich Kittler
  • Switchboards and sex: the Nut(t) case / Bernhard Siegert
  • Politics on the topographer's table: the Helvetic triangulation of cartography, politics, and representation / David Gugerli
  • Writing Darwin's islands: England and the insular condition / Gillian Beer
  • Illustration as strategy in Charles Darwin's The expression of the emotions in man and animals / Phillip Prodger
  • The Leviathan of Parsonstown: literary technology and scientific representation / Simon Schaffer
  • Technology, aesthetics, and the development of astrophotography at the Lick Observatory / Alex Pang
  • Standards and semiotics / Robert Brain
  • Experimental systems, graphematic spaces / Hans-Jörg Rheinberger
  • Emergent power: vitality and theology in artificial life / Richard M. Doyle
  • Science and writing: two national narratives of failure / Lisa Bloom
  • Perception versus experience: moving pictures and their resistance to interpretation / Hans Ulrich Gumbrecht.
SAL1&2 (on-campus shelving)
[3], 36 p. 30 cm.
SAL3 (off-campus storage)
viii, 266 pages : illustration ; 22 cm
  • Chapter 1. Introduction.- Chapter 2. Histories.- Chapter 3. Identities.- Chapter 4. The Changing Nature of Science Communication.- Chapter 5. The Changing Nature of Science.- Chapter 6. Futures.- Chapter 7. Images, Spaces and Emotions.- Chapter 8. Citizenship.- Chapter 9. Deficit and Dialogue.
  • (source: Nielsen Book Data)9781349699957 20170313
This book describes current practices in science communication, from citizen science to Twitter storms, and celebrates this diversity through case studies and examples. However, the authors also reflect on how scholars and practitioners can gain better insight into science communication through new analytical methods and perspectives. From science PR to the role of embodiment and materiality, some aspects of science communication have been under-studied. How can we better notice these? Science Communication provides a new synthesis for Science Communication Studies. It uses the historical literature of the field, new empirical data, and interdisciplinary thought to argue that the frames which are typically used to think about science communication often omit important features of how it is imagined and practised. It is essential reading for students, scholars, and practitioners of science education, science and technology studies, museum studies, and media and communication studies.
(source: Nielsen Book Data)9781349699957 20170313
Science Library (Li and Ma)

5. Informatik [1969 - ]

v. 30 cm.
SAL3 (off-campus storage)
vii, 296 pages : illustrations ; 25 cm
  • Part I: Introduction 1. Creative research communication 2. History 3. Participants Part II: Approach 4. Face-to-Face 5. Art 6. Digital 7. Social media 8. Political 9. Crowd-sourced research Part III: Conclusion 10. Impact 11. Ethics 12. Dissemination Index.
  • (source: Nielsen Book Data)9780719096518 20160808
Aimed at scholars interested in engaging the public with their research and postgraduate students exploring the practical aspects of research communication, this book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication. Split into three sections, the reader first explores the historical approaches and current drivers for public engagement with research. Part two explores practical approaches to research engagement, from face-to-face communication in novel settings, such as festivals, through to artistic approaches, before considering new and emerging digital tools and approaches. Each practical chapter is theoretically grounded, exploring issues such as audience, interactivity, and impact. The final section explores ethical considerations in relation to public engagement as well as discussing the way that research communication fits into wider discussions about the impact of research, before concluding with a discussion around disseminating the success (or otherwise) of novel approaches to public engagement to wider groups, including public engagement practitioners.
(source: Nielsen Book Data)9780719096518 20160808
SAL1&2 (on-campus shelving)
1 online resource (iv, 36 pages) : color illustrations.
xiv, 317 p. : ill. (chiefly col.) ; 25 cm
  • (source: Nielsen Book Data)9780198758839 20160619
The problems we face in the 21st century require innovative thinking from all of us. Be it students, academics, business researchers of government policy makers. Hopes for improving our healthcare, food supply, community safety and environmental sustainability depend on the pervasive application of research solutions. The research heroes who take on the immense problems of our time face bigger than ever challenges, but if they adopt potent guiding principles and effective research lifecycle strategies, they can produce the advances that will enhance the lives of many people. These inspirational research leaders will break free from traditional thinking, disciplinary boundaries, and narrow aspirations. They will be bold innovators and engaged collaborators, who are ready to lead, yet open to new ideas, self-confident, yet empathetic to others. In this book, Ben Shneiderman recognizes the unbounded nature of human creativity, the multiplicative power of teamwork, and the catalytic effects of innovation. He reports on the growing number of initiatives to promote more integrated approaches to research so as to promote the expansion of these efforts. It is meant as a guide to students and junior researchers, as well as a manifesto for senior researchers and policy makers, challenging widely-held beliefs about how applied innovations evolve and how basic breakthroughs are made, and helping to plot the course towards tomorrow's great advancements.
(source: Nielsen Book Data)9780198758839 20160619
Science Library (Li and Ma)
xvi, 200 p. : col. ill.
  • Introduction-- Why Tell a Story?-- How Stories Work-- Narrative Ingredients Framework-- Frameworks for Stories with Different Purposes-- Appendix: Narrative Summary Tables.
  • (source: Nielsen Book Data)9781783262847 20160612
This book is a guide to narrative skills, the currency of the creative industries. It shows research scientists how to harness story-telling principles to make their complex and technical content easier to communicate and more fulfilling for their audience. Readers discover how the eight narrative ingredients - Audience, Lure, Change, World, Character, Big Hook, Plot and Structure - are relevant to anyone wanting to convey information or ideas clearly, and how the different ingredients can be emphasised and honed for specific purposes: to build a story, deliver results, to sell an idea, or even to sell oneself. There are tailored exercises to inspire readers to generate creative ideas relevant to their own work, and questions to develop the best ideas to use for their posters, seminar talks, public engagement presentations or grant proposals. The ultimate goal is to enable readers to shape their ideas, information and content so that it crackles and fizzes with relevance for their intended audience.
(source: Nielsen Book Data)9781783262847 20160612
xxiii, 360 p. : ill. (some col.) ; 26 cm.
  • About the Authors ix About the Contributors xi Foreword xix Prologue xxi Acknowledgements xxiii 1 A Guide to Science Communication 1 1.1 Introduction 1 1.2 The Influence of Science Societies Charities and Organisations 2 1.3 Modern Societies and Organisations 7 1.4 Science Communication as a Discipline 7 1.5 Phases of Science Communication 9 1.6 Recent Initiatives 18 1.7 A Way Forward 19 References 19 2 Scientists Communicating with the Public 23 2.1 Introduction 23 2.2 What does 'Science and Society' mean for Scientists? The Changing Environment 23 2.3 Are Academics Involved in Public Engagement? 34 2.4 What is the Current Level of Science Communication by Scientists? 39 2.5 Concluding Remarks 43 References 44 Useful Websites 45 3 Encouraging Scientists to Communicate with the Public 46 3.1 Introduction 46 3.2 Science Communication: the Barriers 48 3.3 Removing Barriers and Providing Incentives 52 3.4 Seeking Advice and Support 63 3.5 Embedding PE in Your Job 67 3.6 Personal Benefits and Benefits to the Wider Society 70 References 72 4 Communication Learning and Writing 74 4.1 Communication Theories 74 4.2 Learning and Learning Theory 75 4.3 Learning Theory Frameworks 77 4.4 Constructivism and How it Applies to Science Communication Events 77 4.5 Learning Styles 78 4.6 Model of Family Centred Learning 83 4.7 Successful Scientific Writing for the Public 85 4.8 Concluding Remarks 91 Recommended Additional Reading for Writing for the Public 91 References 91 5 Monitoring and Evaluating your Event or Activity 93 5.1 Introduction 93 5.2 Key Stages in Undertaking an Engagement Project 94 5.3 Monitoring and Evaluating 97 5.4 Undertaking Evaluation 100 5.5 Interviews 107 5.6 Focus Groups 108 5.7 Observational Research 109 5.8 Deciding Which Evaluation Tools to Use for Your Project 109 5.9 Analysing the Results 113 5.10 Reporting the Results 117 5.11 Assessing Impact 118 5.12 Ethical Issues Associated with Evaluation Projects 119 Other Useful Resources and References 119 6 Getting Started with Public Science Communication 121 6.1 Introduction 121 6.2 Understanding Your Audience 123 6.3 Taking Your First Steps 136 6.4 Planning Your Own Event or Activity 136 6.5 How to Design Hooks for Your Event or Activity 143 6.6 Designing a Science Communication Activity 145 6.7 Consider Your Resources -- Consumables Equipment Expertise and People (CEEP) 148 6.8 How to Get Your Project Funded 149 6.9 Top Tips for Successful Marketing 158 6.10 Health and Safety 159 6.11 Concluding Remarks 164 References 164 7 Direct Public Communication 166 7.1 Introduction 166 7.2 Direct Communication Delivering Information 166 7.3 Information through Conversation 182 7.4 A Focus on Policymakers 209 7.5 Concluding Remarks 225 References 225 8 Indirect Public Communication 227 8.1 Introduction 227 8.2 A Focus on Science and Television 227 8.3 A Focus on Radio and Science 232 8.4 A Focus on Newspapers 235 8.5 A Focus on Science and Writing 238 8.6 A Focus on Science Advocacy 244 8.7 A Focus on Citizen Science 245 8.8 Public Involvement in Health Research 259 8.9 A Focus on Web 2.0 Tools and Services 261 8.10 Concluding Remarks 274 References 274 9 Getting Started with Science Communication in Schools 277 9.1 Introduction 277 9.2 School Science Education and Scientific Literacy 278 9.3 A Skills Shortage in Science 280 9.4 Attitudes and Knowledge of Young People about Science 280 9.5 The Importance of Extra-curricular Science to Achievement 284 9.6 Getting Started with Science Communication in Schools 285 9.7 Think about your Resources Consumables and Equipment 302 9.8 School Years and Qualifications 302 9.9 Concluding Remarks 305 References 305 Useful Websites 306 10 Demonstrating Interactions between Scientists and Schools 307 10.1 Introduction 307 10.2 Enhancing the Curriculum within the School Environment 308 10.3 Developing Cross-Curricular Activities for Primary and Secondary Schools 329 10.4 Enhancing the Curriculum with Activities with a School Audience but Outside the School Environment 333 10.5 Influencing Curriculum Change 337 10.6 Embedding Scientists into Schools 338 10.7 Training Teachers 343 10.8 Concluding Remarks 344 References 344 Epilogue 347 Abbreviations and Acronyms 349 Index 351.
  • (source: Nielsen Book Data)9781119993131 20160611
Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, the book discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls. A companion website includes further useful links, references, and supplementary case studies along with information on regulations and practical information specific to countries.
(source: Nielsen Book Data)9781119993131 20160611
Marine Biology Library (Miller), Science Library (Li and Ma)
xviii, 184 p. : ill ; 25 cm.
  • Contents: Preface-- Introduction: about this book-- Science communication in the 21st century-- The seven challenges of communicating science-- Preparing your talk-- Illustrating your talk-- The performance: delivering your talk-- Medicine and science in the media-- Media interview techniques-- Every interaction counts-- Index.
  • (source: Nielsen Book Data)9781409440383 20160608
Scientific communication is challenging. The subject matter is complex and often requires a certain level of knowledge to understand it correctly; describing hazard ratios, interpreting Kaplan Meier curves and explaining confounding factors is different from talking about a new car or clothing range. Processes, for example in clinical trials, are laborious and tedious and knowing how much of the detail to include and exclude requires judgement. Conclusions are rarely clear cut making communicating statistical risk and probability tough, especially to non-statisticians and non-scientists such as journalists. Communicating Clearly about Science and Medicine looks at these and many more challenges, then introduces powerful techniques for overcoming them. It will help you develop and deliver impactful presentations on medical and scientific data and tell a clear, compelling story based on your research findings. It will show you how to develop clear messages and themes, while adhering to the advice attributed to Einstein: 'Make things as simple as possible...but no simpler.' John Clare illustrates how to communicate clearly the risks and benefits contained in a complex data set, and balance the hope and the hype. He explains how to avoid the 'miracle cure' or 'killer drug' headlines which are so common and teaches you how to combine the accuracy of peer-to-peer reviewed science with the narrative skills of journalism.
(source: Nielsen Book Data)9781409440383 20160608
Science Library (Li and Ma)
xxix, 462 p., [8] p. of plates : ill. (some col.) ; 24 cm.
  • Authors' biographies-- Foreword Sir Walter Bodmer-- Introduction: public engagement in an evolving science policy landscape Richard A. L. Jones-- Part I. What it Helps to Know Beforehand: 1. Deficits and dialogues: science communication and the public understanding of science in the UK Simon J. Lock-- 2. Explaining the world: communicating science through the ages James Hannam-- 3. Science, truth, and ethics Richard Jennings-- 4. The public's view of science George Gaskell, Sally Stares and Nicole Kronberger-- 5. The common language of research Tracey Brown-- 6. Not 100% sure? The 'public' understanding of risk John Adams-- 7. The ethos of science vs. ethics of science communication Alfred Nordmann-- Part II. Policy Makers, the Media and Public Interest Organisations: 8. Research and public communication in EU policy and practice Michel Claessens-- 9. Tackling the Climate Communication Challenge Andrew C. Revkin-- 10. Dealings with the media Stephen White-- 11. Dealings with the U.S. media Chris Mooney-- 12. Relations with public interest organisations: consumers Sue Davies MBE-- 13. Relations with public interest organisations: patients and families Alastair Kent-- 14. Relations with environmental organisations: a very personal story Piet Schenkelaars-- Part III. What You Can Do and How To Do It: 15. Building relations with the various groups David J. Bennett-- 16. Finding the right words: how to shine in radio and television interviews Peter Evans-- 17. Nanotechnology and the media - front page or no story? Richard Hayhurst-- 18. The power of the podcast: the Naked Scientists' story Chris Smith-- 19. The social web in science communication Hayley Birch-- 20. Dealing with dilemmas and societal expectations: a company's response Lise Kingo and Susanne Stormer-- 21. Science festivals Nicola Buckley and Sue Hordijenko-- 22. Things to see and do: how scientific images work Rikke Schmidt Kj'rgaard-- 23. The triple helix: the undergraduate student-run face of science communication James Shepherd-- 24. Public understanding of research: the Open Research Laboratory at the Deutsches Museum Paul Hix and Wolfgang M. Heckl-- 25. 'Imagine': a communication project putting life sciences in the spotlight Patricia Osseweijer and Tanja Klop-- Part IV. And Finally, Evaluating and Embedding Science Communication: 26. Evaluating success: how to find out what worked (and what didn't) Laura Grant-- 27. Effectively embedding corporate science communication in academia: a second paradigm shift? Maarten C. A. van der Sanden and Patricia Osseweijer-- Index.
  • (source: Nielsen Book Data)9781107003323 20160607
In the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to successfully explain and publicise their activities or to understand and respond to people's hopes and concerns about their work. Bringing together experienced and successful science communicators from across the academic, commercial and media worlds, this practical guide fills this gap to provide a one-stop resource covering science communication in its many different forms. The chapters provide vital background knowledge and inspiring ideas for how to deal with different situations and interest groups. Entertaining personal accounts of projects ranging from podcasts, to science festivals, to student-run societies give working examples of how scientists can engage with their audiences and demonstrate the key ingredients in successful science communication.
(source: Nielsen Book Data)9781107003323 20160607
Marine Biology Library (Miller), Science Library (Li and Ma)
xiv, 265 p. : ill. ; 23 cm.
Science communication has become increasingly popular in journalism and mass communication as the media offer more scientific and technological information to the public. This volume explores the evolution of science communication, addressing key issues and offering substance for future study.
(source: Nielsen Book Data)9780415999595 20160528
Engineering Library (Terman)
xiv, 357 p. : ill. ; 24 cm.
  • FOREWORD -- INTRODUCTION: EXPLAINING YOUR RESEARCH IS A PROFESSIONAL NECESSITY -- SECTION I: LEARNING A NEW COMMUNICATIONS PARADIGM -- 1. Understand Your Audiences -- 2. Plan Your Research Communication Strategy -- SECTION II: EFFECTIVELY REACHING YOUR PEERS -- 3. Give Compelling Talks -- 4. Develop Informative Visuals -- 5. Create Effective Poster Presentations -- 6. Write Clear Research Explanations -- 7. Build a Quality Web Site -- SECTION III: ENGAGING LAY AUDIENCES -- 8. Forge Your Research Communications Strategy -- 9. The Essential News Release -- 10. Craft Releases That Tell Your Research Story -- 11. Target Releases to Key Audiences -- 12. Produce Effective Research Photography -- 13. Produce Informative Research Videos -- 14. Organize Dynamic Multimedia Presentations -- 15. Create E-Newsletters, Wikis, Blogs, Podcasts, Social Networks, and Webinars -- 16. Write Popular Articles, Op-Eds, and Essays -- 17. Author Popular Books -- 18. Become a Public Educator -- 19. Persuade Administrators, Donors, and Legislators -- SECTION IV: EXPLAINING YOUR RESEARCH THROUGH THE MEDIA -- 20. Parse Publicity's Pros and Cons -- 21. Understand Journalists -- 22. Meet Journalists' Needs -- 23. Prepare for Media Interviews -- 24. Make the Interview Work For You -- 25. Protect Yourself from Communication Traps -- 26. Manage Media Communications at Scientific Meetings -- 27. Should You Be a Public Scientist?
  • (source: Nielsen Book Data)9780199732050 20160603
Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers. As the "information age" places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation. This authoritative guide shows how to: BL Develop a "strategy of synergy" that makes research communication efficient and effective BL Give compelling talks BL Build a professional Web site BL Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars BL Write popular articles and books BL Persuade donors, administrators and other key funding decision-makers BL Produce news releases that attract media coverage BL Give clear media interviews BL Serve as a public educator in schools and science centers Visit to learn more about the book and additional resources.
(source: Nielsen Book Data)9780199732050 20160603
Marine Biology Library (Miller), Science Library (Li and Ma)
xvi, 100 p. : ill. ; 22 cm.
  • Acknowledgments Introduction / Carolyn Johnsen-- 1. "The Difficulty of Nubbing Together a Regurgitative Purwell and a Superaminative Wennel Sprocket" / Leslie Fink-- 2. Who Is Science Writing For? / Margaret Wertheim-- 3. Taking Your Science to the Capital / Gene Whitney-- 4. Building a Better Science Communicator / Stacey Pasco-- 5. Reflections of an Engineer/Science Writer / Abby Vogel-- 6. Translating Science: From Academia to Mass Media to the Public / Kristine Kelly-- 7. Building New Media's Science Information on the Pillars of Journalism / Warren Leary-- 8. Preparing Scientists to Deal with Reporters / Boyce Rensberger-- 9. Picture Power / David Ehrenstein-- 10. Communicating Real Science through Hollywood Science / Sidney Perkowitz and Eddy Von Mueller-- Afterword: The Challenge and the Need to Talk and Write about Science / John Janovy Jr.
  • (source: Nielsen Book Data)9780803220522 20160604
The American public, government, and the news media continually grapple with myriad policy issues related to science and technology. Those issues include global warming, energy, stem-cell research, health care, childhood autism, food safety, and genetics, to name but a few. When the public is informed on such topics, chances improve for reasoned policy decisions. Journalists have typically bridged the gap between scientists and the public, but the times now call for more engagement from the experts. The authors in this collection write convincingly about why scientists and engineers should shake off their ivory-tower reticence and take science to the people. "Taking Science to the People" calls on scientists and engineers to polish their writing and speaking skills in order to communicate more clearly about their work to the public, policy makers, and reporters who cover science. The authors represent a range of experience and authority, including distinguished scientists who write well about science, federal officials who communicate to Congress about science, and science journalists who weigh in with their own expertise. In this long-overdue volume, scientists, engineers, and journalists will find both a convincing rationale for communicating well about science and many practical methods for doing so.
(source: Nielsen Book Data)9780803220522 20160604
Science Library (Li and Ma)
vii, 179 p. ; 23 cm.
  • List of Tables Acknowledgements Introduction Reporting Science Risk Society and the Media News Coverage of Nanotechnologies Nanotechnologies, Public Knowledge and the Media Scientists' and Policymakers' Representations of Nanotechnologies Communication about Nanotechnologies in the Future Notes References.
  • (source: Nielsen Book Data)9780230506930 20160528
Drawing together insights from media studies, sociology and science and technology studies, this book offers a novel analysis of the early framing of nanotechnology and makes a fascinating and timely contribution to debates about the public communication of science. 'Nanotechnology, Risk and Communication' is one of the first major studies of media coverage, policy debates and public perceptions about nanotechnology, one of the fastest growing areas of scientific innovation in the 21st Century. Drawing on data from two of the first studies of nanotechnology communication in the UK, it contributes important new empirical and conceptual analyses of the relationship between scientists and the media in communicating controversial new technologies, and charts new ground in a field of growing scientific and media interest.
(source: Nielsen Book Data)9780230506930 20160528
SAL1&2 (on-campus shelving)
vi, 203 p. ; 22 cm.
The relationship between science and its publics has concerned commentators since science itself began. Yet, in recent years, questions of how - and how should - science and society interact have come to particular prominence. A field of practice, initially dubbed 'public understanding of science' and later rebranded as 'public engagement with science and technology', has blossomed. But, although academic studies have informed the development of this practical field, to date there has been little opportunity to take stock of the full breadth and variety of academic analyses of science communication.In an attempt to reveal the richness of the nascent field of science communication studies, this volume presents critical interdisciplinary analyses of some of the many ways in which science intersects with its publics. From children's science books to computer advertising, news media to lab talk, public engagement to science fiction - the sites, modes and meanings of public science are explored. Contributions draw on historical, cultural, science and media studies. All, however, follow science through popular culture, taking critical science studies out of the lab and into society.
(source: Nielsen Book Data)9781847185884 20160527
SAL1&2 (on-campus shelving)
xv, 270 p. : col. ill. ; 24 cm.
  • Preface.- The Ideal Communication Office.- The Communication Flow.- The Product Chain.- Target Groups.- Product Types.- Written Communication.- Press Releases.-Production of Brochures.- Visual Communication.- Technical Set-up.- Distribution.- Evaluation and Archiving.- Video Production.- Crisis Communication.- Guidelines for Scientists.- The Press Conference.- Summary and Conclusions.- References, Web Links.- Glossary and Index.- Appendices.
  • (source: Nielsen Book Data)9780387263243 20160528
Many people know something about communication "it is after all an innate human ability" but a full comprehension of how to do science communication effectively is not acquired easily. This Guide touches upon all aspects of science communication, revealing a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising and much more. New science communicators will find this Guide both helpful and inspirational.
(source: Nielsen Book Data)9780387263243 20160528
xix, 299 p. : ill., maps ; 24 cm.
  • The Role of Visual Representation in the Production of Scientific Reality-- A Theoretical Framework for Assessing Visual Representational Practices in Knowledge Building and Science Communications-- The Production of Scientific Images: Vision and Re-Vision in the History, Philosophy, and Sociology of Science-- Representing or Mediating: a History and Philosophy of X-ray Images in Medicine-- The Accursed Part of Scientific Iconography-- Images of Science in the Classroom: Natural History Wall Charts between the Two Centuries-- Representing Moving Cultures: Aesthetics, Multivocality and Reflexivity in Anthropological and Sociological Filmmaking-- Arguing with Images: Pauling's Theory of Antibody Formation-- Discipline and Material Form of Images: An Analysis of Scientific Visibility-- Edward Tufte and the Promise of a Visual Social Science-- Making Science Visible: Visual Literacy in Science Communication.
  • (source: Nielsen Book Data)9781584655121 20160528
Issues of representation affect every aspect of scientific activity, from the encoding, display, analysis, and presentation of data to the communication of scientific concepts and information to students and the general public. The essays in this collection explore the issues involved in the creation and deployment of visual representations in both the natural and the social sciences. "Visual Cultures of Science" offers a mix of theoretical analyses and revealing case studies. The latter address such topics as the technologies of visualization (from X-ray machines to films made by anthropologists), the persuasive power of the graphic presentation of data (including a critique of the work of Edward Tufte), and the distillation of data into pedagogical representations such as scientific wall charts for classroom use. With its useful mix of theory and case study, the book addresses both abstract and practical issues of representation, as well as demonstrating the importance of recognizing historicized perspectives in addressing issues of representation. These essays, by many of the field's leading minds today, offer solid research and new information pertaining to the methods, purposes, and implications of scientific visual culture.
(source: Nielsen Book Data)9781584655121 20160528
SAL1&2 (on-campus shelving)
xvi, 219 p. ; 24 cm.
A radical new theory of the language of science by eminent linguist Roy Harris. In The Semantics of Science Roy Harris challenges a number of long-accepted assumptions about science and scientific discourse. According to Harris, science - like art, religion and history - is one of the supercategories adopted by modern societies for explaining and justifying certain types of human activity. Harris argues that these supercategories are themselves verbal constructs, and thus language-dependent. Each supercategory has its own semantics. The function of the supercategory is to integrate what would otherwise be unconnected forms of inquiry, and the result of such integrations is to draw a certain map of our intellectual world. Among the questions tackled are: Is mathematics a language? Does the language of science go beyond the bounds of common sense? And, if so, on what basis? In a wide-ranging historical survey, Harris rejects the view that the Greeks and medieval thinkers had any concept of scientific inquiry that corresponds to our own. He pays close attention to the early work of the Royal Society and to the twentieth-century semantic crisis caused by attempting to integrate Einsteinian relativity and quantum mechanics. This lucidly written book will be of interest to all those engaged in linguistics, semiotics, philosophy of science and cultural studies.
(source: Nielsen Book Data)9780826484505 20160527
SAL1&2 (on-campus shelving)

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