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Book
viii, 275 pages : illustrations ; 24 cm.
  • AcknowledgmentsIntroduction: Making Modernism Big1. Willa Cather's Promiscuous Fiction2. Printing the Color Line in The Crisis3. On the Clock: Rewriting Literary Work at Time Inc.4. Our Eliot: Mass Modernism and the American Century5. Hemingway's Disappearing StyleAfterword: Working from HomeNotesBibliographyIndex.
  • (source: Nielsen Book Data)9780231177726 20161024
American novelists and poets who came of age in the early twentieth century were taught to avoid journalism "like wet sox and gin before breakfast." It dulled creativity, rewarded sensationalist content, and stole time from "serious" writing. Yet Willa Cather, W. E. B. Du Bois, Jessie Fauset, James Agee, T. S. Eliot, and Ernest Hemingway all worked in the editorial offices of groundbreaking popular magazines and helped to invent the house styles that defined McClure's, The Crisis, Time, Life, Esquire, and others. On Company Time tells the story of American modernism from inside the offices and on the pages of the most successful and stylish magazines of the twentieth century. Working across the borders of media history, the sociology of literature, print culture, and literary studies, Donal Harris draws out the profound institutional, economic, and aesthetic affiliations between modernism and American magazine culture. Starting in the 1890s, a growing number of writers found steady paychecks and regular publishing opportunities as editors and reporters at big magazines. Often privileging innovative style over late-breaking content, these magazines prized novelists and poets for their innovation and attention to literary craft. In recounting this history, On Company Time challenges the narrative of decline that often accompanies modernism's incorporation into midcentury middlebrow culture. Its integrated account of literary and journalistic form shows American modernism evolving within as opposed to against mass print culture. Harris's work also provides an understanding of modernism that extends beyond narratives centered on little magazines and other "institutions of modernism" that served narrow audiences. And for the writers, the "double life" of working for these magazines shaped modernism's literary form and created new models of authorship.
(source: Nielsen Book Data)9780231177726 20161024
Green Library
Book
254 p. : ill. ; 24 cm.
  • Mirror mirror on the wall : women's magazines and the modern beauty mandate
  • The birth of the teen magazine : delivering Seventeen to the U.S. marketplace
  • Seventeen magazine at war : Teena in the world of opportunity
  • Teena goes to market : Seventeen magazine sells the ideal consumer to business
  • Teena means business : Seventeen magazine's advertisers court the teen girl consumer
  • Seventeen magazine at peace : Teena leaves the world, enters the home, and loses her mind
  • Divorce in the family : Seventeen magazine loses its matriarch-and its way
  • Seventeen magazine and Teena in the twenty-first century.
Founded in 1944 by Helen Valentine, "Seventeen" magazine was the first modern 'teen magazine'. An immediate success, it became iconic in establishing the tastes and behaviors of successive generation of teen girls covering the last half of the 20th century. Kelley Massoni has written the first cultural history of the origins of "Seventeen" and its role in shaping the modern teen girl ideal. Using content analysis, interviews, letters, oral histories, and promotional materials, Massoni is able to show how "Seventeen" helped create the modern concept of 'teenager'. The early "Seventeen" provided a generation of thinking young women with information on citizenship and clothing, politics and popularity, adult occupations and adolescent preoccupations, until economic and social forces converged to reshape the magazine toward teen consumerism. With a chapter on the 21st century, "Seventeen" brings the story to the present. "Fashioning Teenagers" will be of interest to students of popular culture, sociology, gender studies, mass media, journalism, business, and American studies.
(source: Nielsen Book Data)9781598745047 20160604
Green Library

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