The Seoul Olympics as a critical case study-- constructing the global television spectacle: a theoretical framework-- the politics of broadcast rights, production and media priorities-- the introduction of commercial sponsorship on a global scale-- Korea enters the information age: the Olympics and telecommunications-- the
1988 Olympics and the transformation of Korea-- "toward one world beyond all barriers"-- Olympic diplomacy and Korea's new international relations-- national images in telecasts from Seoul-- toward a media-theoretic understanding of political communication.
(source: Nielsen Book Data)
The authors of this book contend that the modern Olympics have evolved into a world-wide media event with far-reaching political ramifications. Using the 1988 Seoul games as a case study, the authors explore the globalization of the media, the role of television and associated new media in the international process, and media influence on South Korea's political and economic liberalization and on the country's emerging role in the post-cold war era. (source: Nielsen Book Data)