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xx, 278 p. ; 24 cm.
This text analyzes the 2000 American presidential campaign from a communication perspective, focusing on key topics and elements of political communication. The analyses go beyond the quantitative facts, electoral counts, and poll results of the election.
(source: Nielsen Book Data)9780275971205 20160528
Reviews the 2000 presidential campaign from a communication perspective. Denton and his colleagues analyze the 2000 American presidential campaign from a communication perspective, focusing on key topics and elements of political communication. The analyses go beyond the quantitative facts, electoral counts, and poll results of the election. Each chapter focuses on a specific area of political campaign communication: the early campaign period, the nomination process and conventions, candidate strategies, presidential debates, political advertising, the use of the Internet, news coverage, and political cartoons of the campaign. A major resource for scholars, students, the general public, and other researchers interested in political communication, American elections, presidential studies, political sociology, and journalism.
(source: Nielsen Book Data)9780275971076 20160528
Green Library

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