Presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Concentrates on five main subject areas: radio, television, transportation, beauty and hygiene, and World War II, providing a view of a number of major campaigns and companies through images preserved in the J. Walter Thompson Company Competitive Advertisements Collection of the John W. Hartman Center for Sales, Advertising, and Marketing History in Duke University's Rare Book, Manuscript, and Special Collections Library.
The AdViews digital collection provides access to thousands of historic commercials created for clients or acquired by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency or its predecessor during the 1950s - 1980s. This collection may be searched by keyword or browsed under the headings of company, title, or subject. The site includes a ten-question quiz about television advertising from the 50s, 60s, and 70s along with expert video interviews discussing the AdViews project, television commercials, and the DMB&B agency. From this Duke University libraries site, there is access to their additional extensive digital collections. AdViews is a collaborative project between the Digital Collections Program and the Hartman Center for Sales, Advertising & Marketing History, as well as a number of other groups, at Duke University.