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Book
xiii, 180 p. : ill. ; 21 cm.
SAL3 (off-campus storage)
Book
271 p. : ill. ; 22 cm.
Green Library
Book
xiv, 302 p. : ill ; 25 cm.
  • Preface to the English Edition-- D. Siniscalco. Introduction-- I. Musu, D. Siniscalco. Part One: Fundamental Concepts for the Development of a System of Environmental Accounts by ISTAT. 1. First Report of the Commission ISTAT-Fondazione Eni Enrico Mattei for the Study of a System of Environmental Accounting-- C. Costantino. Part Two: Contributions towards an Environmental Accounting System. 2. Environmental Accounting: Introductory Remarks-- I. Musu, D. Siniscalco. 3. Environmental Accounting: Problems and Proposals-- G. Sammarco. 4. Environmental Accounting Policy: a Theoretical Framework-- A. Beltratti. 5. The Input-Output System Extended to Environmental Accounting-- M. Lo Cascio, M.R. Virdis. 6. Proposal for a General Approach for the Development of a System of Environmental Accounts by ISTAT-- C. Costantino. 7. Information Bases for Environmental Policies-- E. Gerelli, V. Patrizii. Part Three: International Experiences of Environmental Accounting. 8. A Methodological and Operative Analysis of the Most Recent Developments in Environmental Accounting in the EEC, the UN and the OECD-- C. Costantino. 9. Elements of Environmental Accounting in Some European Countries - a Methodological and Operational Analysis: the Cases of France, Germany and the Netherlands-- C. Costantino. 10. Environmental Accounting and Environmental Policy: the Case of Norway-- A. Nese. Part Four: Basic Statistical Information: Some Experience. 11. An Inventory of Atmospheric Pollution Emission in Italy: Structure and Evolutionary Development-- D. Gaudioso, et al. 12. An Estimate of Environmental Defensive Expenditures-- R. Cullino. 13. Data Banks on Environmental Information Services-- L. Sabatini. 14. The Environmental Budget of the Firm-- R. Cullino, G. Sammarco. Appendix: Forum on Environmental Reporting: Company Environmental Reports.
  • (source: Nielsen Book Data)9780792337416 20160605
In recent years, analysts, researchers and environmental policy makers have been faced with a serious shortage of empirical data on environmental phenomena. In fact, the information gathered by various organisations has not yet been systematically classified into a consistent system of accounts. This book presents the results of a joint research effort by the Fondazione Eni Enrico Mattei and Italy's Central Statistical Office (ISTAT) to design a system of accounts for natural and environmental resources. The resulting environmental accounts can be integrated with the existing system of national accounts, in order to estimate the so-called 'green GDP' or 'net national product' (NNP).
(source: Nielsen Book Data)9780792337416 20160605
SAL3 (off-campus storage)
Book
xii, 329 p. : ill. ; 28 cm.
Book
249 p. : ill. ; 23 cm.
East Asia Library
Book
154 p. ; 21 cm.
Green Library
Book
364 p.
  • Editors' Preface Acknowledgements Foreword - Michael Hardt and Antonio Negri Introduction: The World Social Forum and the Reinvention of Democracy - Thomas Ponniah and William F. Fisher PART I: The Production of Wealth and Social Reproduction Overview: Key Questions, Critical Issues - William F. Fisher and Thomas Ponniah 1. External Debt Abolish the Debt in Order to Free Development - Eric Toussaint and Arnaud Zacharie (Committee for the Annulment of Third World Debt) 2. Africa/Brazil Conference Synthesis - Jacques d'Adesky (Facilitator) 3. Financial Capital Controls on Financial Capital - ATTAC-France 4. International Trade Conference Synthesis - Bernard Cassen, ATTAC (Facilitator) 5. Transnational Corporations Issues and Proposals - Joshua Karliner, CorpWatch and Karolo Aparicio, Global Exchange 6. Labour A Strategic Perspective on the International Trade Union Movement for the 21st Century - Congress of South African Trade Unions (COSATU) A Global Strategy for Labour - Jeff Faux (Economic Policy Institute) 7. A Solidarity Economy: Resist and Build - Economic Solidarity Group of Quebec Conference Synthesis - Sandra Quintela (Institute of Alternative Policies for the Southern Cone) (Facilitator) PART II: Access to Wealth and Sustainability Overview: Key Questions, Critical Issues - William F. Fisher and Thomas Ponniah 8. Environment and Sustainabity The Living Democracy Movement: Alternatives to the Bankruptcy of Globalization - Vandana Shiva, Foundation for Science, Technology and Ecology Conference Synthesis - Sara Larrain, International Forum on Globalization, Chile (Facilitator) 9. Water - A Common Good Conference Synthesis -Glenn Switkes, International Rivers Network, USA, and Elias Diaz Pena, Rios Vivos/Amigos de la Tierra, Paraguay (Facilitators) 10. Knowledge, Copyright and Patents Intellectual Property and the Knowledge Gap - OXFAM, UK Conference Synthesis - Francois Houtart, Tricontinental Centre (Facilitator) 11. Medicine, Health, AIDS Conference Synthesis - Sonia Correa, IBASE and DAWN Network (Facilitator) 12. Food People's Right to Produce, Feed Themselves and Exercise their Food Sovereignty - APM World Network 13. Cities, Urban Populations Conference Synthesis - Erminia Maricato (Facilitator) 14. Indigenous Peoples Indigenous Commission Statement - Dionito Makuxi, Pina Tembe, Simiao Wapixana, Joel Pataxo, Lurdes Tapajos, Luiz Titia Pataxo Ha-Ha-Hae Conference Synthesis - Paulo Maldos, Centre for Popular Education, Brazil (Facilitator) PART III: The Affirmation of Civil Society and Public Space Overview: Key Questions, Critical Issues - William F. Fisher and Thomas Ponniah 15. The Media Democratization of Communications and the Media - Osvaldo Leon, Agencia Latinoamerica de Informacion 16. Education Conference Synthesis - Bernard Charlot, World Forum on Education and Paul Belanger, International Council on Adult Education (Facilitators) 17. Culture Cultural Diversity, Cultural Production and Identity - Fatma Alloo, Luiza Monteiro, Aureli Argemi, Imruh Bakari, Xavi Perez 18. Violence Violence Against Women: The 'other world' must act - World March of Women Conference Synthesis on the Culture of Violence and Domestic Violence - Fatima Mello, ABONG, Brazil (Facilitator) 19. Discrimination and Intolerance Combating Discrimination and Intolerance - National Campaign on Dalit Human Rights, India Conference Synthesis - Lilian Celiberti, Articulacion Feminista Marcosur (Facilitator) 20. Migration and the Traffic in People The Contradictions of Globalization - Lorenzo Prencipe, Centre for Documentation and Research on International Migration, Paris 21. The Global Civil Society Movement Discussion Document - Latin American Social Observatory (OSAL), Latin American Social Science Council (CLACSO) Conference Synthesis - Vittorio Agnoletto, Genoa Social Forum (Facilitator) Part IV: Political Power and Ethics in the New Society Overview: Key Questions, Critical Issues - William F. Fisher and Thomas Ponniah 22. The International Architecture of Power International Organizations and the Architecture of World Power - Walden Bello, Focus on the Global South Conference Synthesis - Teivo Teivainen, Network Institute for Global Democratization (Facilitator) 23. Militarism and Globalization Marcela Escribano, Alternatives, Canada (Facilitator) 24. Human Rights Conference Synthesis on Economic, Social and Cultural Rights - Maria Luisa Mendonca, Social Network for Justice and Human Rights (Facilitator) 25. Sovereignty Sovereignty, Nation, Empire - Daniel Bensaid, University of Paris (st-Denis) 26. Democracy Participatory Democracy - M. P. Parameswaran, Kerala Sastra Sahitya Parishad 27. Values Values of a New Civilization - Michael Lowy, Centre National de la Recherche Scientifique, Paris, and Frei Betto, theologian and writer Feminism and the Three Enlightenment Ideals Celia Amoros, La Universitad Complutense, Madrid PART V: Epilogue : Social Movements' Manifesto - Resistance to Neoliberalism, War and Militarism-- For Peace and Social Justice Appendices 1. World Social Forum Charter of Principles 2. World Social Forum 2003: Contacts.
  • (source: Nielsen Book Data)9781842773284 20160528
  • Editors' Preface Acknowledgements Foreword - Michael Hardt and Antonio Negri Introduction: The World Social Forum and the Reinvention of Democracy - Thomas Ponniah and William F. Fisher PART I: The Production of Wealth and Social Reproduction Overview: Key Questions, Critical Issues - William F. Fisher and Thomas Ponniah 1. External Debt Abolish the Debt in Order to Free Development - Eric Toussaint and Arnaud Zacharie (Committee for the Annulment of Third World Debt) 2. Africa/Brazil Conference Synthesis - Jacques d'Adesky (Facilitator) 3. Financial Capital Controls on Financial Capital - ATTAC-France 4. International Trade Conference Synthesis - Bernard Cassen, ATTAC (Facilitator) 5. Transnational Corporations Issues and Proposals - Joshua Karliner, CorpWatch and Karolo Aparicio, Global Exchange 6. Labour A Strategic Perspective on the International Trade Union Movement for the 21st Century - Congress of South African Trade Unions (COSATU) A Global Strategy for Labour - Jeff Faux (Economic Policy Institute) 7. A Solidarity Economy: Resist and Build - Economic Solidarity Group of Quebec Conference Synthesis - Sandra Quintela (Institute of Alternative Policies for the Southern Cone) (Facilitator) PART II: Access to Wealth and Sustainability Overview: Key Questions, Critical Issues - William F. Fisher and Thomas Ponniah 8. Environment and Sustainabity The Living Democracy Movement: Alternatives to the Bankruptcy of Globalization - Vandana Shiva, Foundation for Science, Technology and Ecology Conference Synthesis - Sara Larrain, International Forum on Globalization, Chile (Facilitator) 9. Water - A Common Good Conference Synthesis -Glenn Switkes, International Rivers Network, USA, and Elias Diaz Pena, Rios Vivos/Amigos de la Tierra, Paraguay (Facilitators) 10. Knowledge, Copyright and Patents Intellectual Property and the Knowledge Gap - OXFAM, UK Conference Synthesis - Francois Houtart, Tricontinental Centre (Facilitator) 11. Medicine, Health, AIDS Conference Synthesis - Sonia Correa, IBASE and DAWN Network (Facilitator) 12. Food People's Right to Produce, Feed Themselves and Exercise their Food Sovereignty - APM World Network 13. Cities, Urban Populations Conference Synthesis - Erminia Maricato (Facilitator) 14. Indigenous Peoples Indigenous Commission Statement - Dionito Makuxi, Pina Tembe, Simiao Wapixana, Joel Pataxo, Lurdes Tapajos, Luiz Titia Pataxo Ha-Ha-Hae Conference Synthesis - Paulo Maldos, Centre for Popular Education, Brazil (Facilitator) PART III: The Affirmation of Civil Society and Public Space Overview: Key Questions, Critical Issues - William F. Fisher and Thomas Ponniah 15. The Media Democratization of Communications and the Media - Osvaldo Leon, Agencia Latinoamerica de Informacion 16. Education Conference Synthesis - Bernard Charlot, World Forum on Education and Paul Belanger, International Council on Adult Education (Facilitators) 17. Culture Cultural Diversity, Cultural Production and Identity - Fatma Alloo, Luiza Monteiro, .
  • (source: Nielsen Book Data)9781842773291 20160528
The global justice movement is giving increasing voice to alternatives to globalization as presented to us by giant corporations and the "free" market. This collection brings together some of the most important themes and voices which these rapidly growing, diverse citizens' movements have expressed at the World Social Forum which gathers each year in Porto Alegre, Brazil. Their power emerges from the range of disparate activists and organizations - indigenous groups, trade unions, environmentalists, women's organizations, church groups, students - that make up the global justice movement. The challenge is how to articulate their different agendas into a shared set of proposals for the creation of alternative social models to neoliberal globalization. This book assembles some of the most cogent and constructive thinking around the main issues: how to produce wealth and manage economies in the interests of people; social justice; environmental sustainability; affirmation of civil society and public space; democracy and ethical political action.
(source: Nielsen Book Data)9781842773284 20160528
Green Library
Book
xx, 347 p. ; 27 cm.
  • Overall Introduction: Of Magenta Hair, Nose Rings and Naivete - Robin Broad-- I The Clash of Visions--- Introduction - Robin Broad-- 1.1 Globaphobia: Confronting Fears About Open Trade - Gary Burtless, Robert Z. Lawrence, Robert E. Litan, and Robert J. Shapiro-- 1.2 Address to WTO Ministerial Meeting - Kofi Annan-- 1.3 Report of the International Financial Institution Advisory Commission - Allan H. Meltzer-- 1.4 Free Trade is Not Free - Patrick Buchanan-- 1.5 Globalism on the Ropes - Mark Weisbrot-- 1.6 Alternatives to Economic Globalization - International Forum on Globalization-- 1.7 The New Internationalism - John J. Sweeney-- 1.8 General Principles and Gender - Hemispheric Social Alliance-- 1.9 The Death of the Washington Consensus? - Robin Broad and John Cavanagh-- II The Historical Context--- Introduction - Robin Broad-- 2.1 How Europe Underdeveloped Africa - Walter Rodney-- 2.2 Why Can't People Feed Themselves? - Frances Moore Lappe and Joseph Collins-- 2.3 Long Before Seattle: Historical Resistance to Economic Globalization - Zahara Heckscher-- 2.4 Present at the Creation: The Bretton Woods Agreements - Dean Acheson-- 2.5 Multinational Corporations and United States Foreign Policy - Frank Church-- 2.6 Declaration on the Establishment of a New International Economic Order - United Nations General Assembly-- 2.7 We Are To Be Sacrificed: Indigenous Peoples and Dams - Wada Taw-il-- 2.8 The Pillars of the System - Jacques B. Gelinas-- III Changing the International Rules-- Introduction - Robin Broad-- 3.1 A Just and Sustainable Trade and Development Initiative for North America - Mexican Action Network on Free Trade, Alliance for Responsible Trade, and Citiz-- 3.2 Another Look at Nafta - Lance Compa-- 3.3 Cross-Border Labor Solidarity - Maria Lorena Cook-- 3.4 Nafta's Labor Agreement: Lessons - Jerome I. Levinson-- 3.5 Building Worker's Human Rights into the Global Trading System - International Confederation of Free Trade Unions-- 3.6 How the South is Getting a Raw Deal at the WTO - Martin Kohr-- 3.7 How to Support the Rights of Women Workers in the Context of Trade Liberalisation in India - Rohini Hensman-- 3.8 Agreement on the Establishment of a Free Trade Area - United States of America and Hashemite Kingdom of Jordan-- IV Challenging Corporate Conduct-- Introduction - Robin Broad-- 4.1 The Conscious Consumer: Promoting Economic Justice through Fair Trade - Rose Benz Ericson-- 4.2 What Hope for Ethical Trade in the Globalized Garment Industry? - Angela Hale-- 4.3 Business Partner Terms of Engagement and Guidelines for Country Selection - Levi Strauss & Co.-- 4.4 Presentation and Acceptance of Reebok Youth in Action Award - Iqbal Masih and Blair Underwood-- 4.5 Children of the Looms: Rescuing the Carpet Kids of Nepal, India, and Pakistan - Suzanne Charle-- 4.6 Independent Monitioring in Guatemala: What Can Civil Society Contribute? - Homero Fuentes and Dennis Smith-- 4.7 Can Advocacy-Led Certification Systems Transform Global Corporate Practices? - Michael E. Conroy-- 4.8 Forest Stewardship Council Principles and Criteria - Forest Stewardship Council-- 4.9 Letter to University Presidents Regarding Anti-Sweatshop Campaign on American Campuses - Academic Consortium on International Trade-- 4.10 Statement to College and University Presidents - Scholars Against Sweatshop Labor-- 4.11 Developing Effective Mechanisms for Implementing Labor Rights in the Global Economy - Pharis Harvey, Terry Collingsworth, and Bama Athreya-- V Rolling Back Globalization-- Introduction - Robin Broad-- 5.1 Our Word is Our Weapon - Subcomandante Marcos-- 5.2 Bringing the Food Economy Home: The Social, Ecological, and Economic Benefits of Local Food - Helena Norberg-Hodge, Todd Merrifield, and Steven Gorelick-- 5.3 Jaiv Panchayat: Biodiversity Protection at the Village Level - Research Foundation for Science, Technology, and Ecology-- 5.4 The Cochabamba Declaration on Water: Globalization, Privatization, and the Search for Alternatives - Coordinadora de Defensa del Agua de la Vida (Coalition in Defense of Water and L-- 5.5 The Treaty Initiative: To Share and Protect the Global Water Commons - Maude Barlow and Jeremy Rifkin for the Council of Canadians-- 5.6 Controlling Casino Capital - Jubilee South-- 5.7 South Summit Declaration: Towards a Debt-Free Millennium - Robin Round-- 5.8 How Much is Enough? - Alan Durning-- 5.9 Toward a Deglobalized World - Walden Bello.
  • (source: Nielsen Book Data)9780742510340 20160528
Global Backlash is the first book to move beyond the monolithic portrayal of the globalization protests that have escalated since Seattle and are not likely to abate soon. With trenchant analysis and dozens of primary documents from a variety of popular and uncommon sources, Robin Broad explores proposals and initiatives coming from the backlash to answer the question, But what do they want? A range of sophisticated propositions and a vibrant debate among segments of the backlash emerge. Highly readable and analytically powerful, this book is vital to understanding the most potent protest movement of our times. Visit our website for sample chapters!.
(source: Nielsen Book Data)9780742510340 20160528
This work aims to move beyond the monolithic portrayal of the globalization protests that have escalated since Seattle and are not likely to abate soon. With analysis and primary documents from a variety of popular and uncommon sources, Robin Broad explores proposals and initiatives coming from the backlash to answer the question, "But what do they want?" A range of propositions and a debate among segments of the backlash emerge.
(source: Nielsen Book Data)9780742510333 20160528
Green Library
Book
163 p. : ill. ; 21 cm.
Green Library
Book
xv, 220 p. : ill. map. ; 24 cm.
  • Contents: Preface Warren Evans and David Reed 1. Trade Liberalization, Rural Poverty and the Environment 2. Trade Liberalization, Rural Poverty and the Environment: A Case Study of the Forest and Salmon Sectors in Chile Raul O'Ryan with Mario Niklitschek, Andres Ulloa and Nicolo Gligo 3. The Impacts of Trade Liberalization in Pingbian, China He Daming and Liu Jiang, with Bobby Cochran 4. Shrimp Exports, Environment and Human Well-Being in the Sunderbans, West Bengal Kanchan Chopra, with Pushpam Kumar and Preeti Kapuria 5. Trade Liberalization, Rural Poverty and the Environment: Two Studies of Agricultural Exports in Madagascar Bart Minten with Philippe Meral, Lalaina Randrianarison and Johan Swinnen 6. Trade Liberalization, Rural Poverty and the Environment: A Case Study of Sugarcane Production in the Incomati River Basin in Mpumalanga, South Africa Jo Lorentzen, Anton Cartwright and Charles Meth 7. Expansion of Shrimp Farming in Ca Mau, Vietnam Mai Trong Thong, with Hoang Xuan Thanh, Ha Thi Phuong Tien, Nguyen Thu Huong, Tran Tuyet Hanh, Ngo Van Hai, Vu Ngoc Huyen, Le Dang Trung, Le Phu Cuong, Le Van Hung, Cao Chi Hung, Tham Thi Ngoc Diep and Jacques Marcille 8. Lessons from the Case Studies Pamela Stedman-Edwards, Jonathan Cook, and Owen Cylke 9. Lessons from the Case Studies John D. Nash and Donald F. Larson 10. Beyond Trade: Economic Transition in the Globalization Era and Prospects for Poverty and Environment Bruno Losch Index.
  • (source: Nielsen Book Data)9781848443433 20160604
While some argue that trade liberalization has raised incomes and led to environmental protection in developing countries, others claim that it generates neither poverty reduction nor sustainability. The detailed case studies in this book demonstrate that neither interpretation is universally correct, given how much depends on specific policies and institutions that determine 'on-the-ground' outcomes. Drawing on research from six countries around the developing world, the book also presents the unique perspectives of researchers at both the world's largest development organization (The World Bank) and the world's largest conservation organization (World Wildlife Fund) on the debate over trade liberalization and its effects on poverty and the environment. The authors trace international trade rules and events down through national development contexts to investigate on-the-ground outcomes for real people and places. The studies underscore the importance of evaluating trade from a perspective that pays attention to environmental and social vulnerability and understands the linkages between poverty reduction and environmental protection. The lessons drawn provide a critical first step in developing the appropriate response options needed to ensure that trade plays a positive role in promoting truly sustainable development. Academics and students in environmental economics, development economics and agriculture, as well as policymakers and those in development institutions will appreciate this groundbreaking work.
(source: Nielsen Book Data)9781848443433 20160604
Green Library
Book
202 p. : ill., map ; 23 cm.
SAL3 (off-campus storage)
Book
iii, 110 p. : ill. ; 30 cm.
Green Library, SAL3 (off-campus storage)
Book
222 pages ; 21 cm
  • Einleitung
  • Entstehung und Kritik der Freihandelsreligion
  • Die inhaltliche Alternative : Ethischer Welthandel
  • Stellenwert des Handels
  • Handel ist kein Ziel, sondern Mittel
  • Abstimmung globaler Handelsregeln auf die Ziele der Vereinten Nationen
  • Die UNO als Sitz des Wirtschaftsvölkerrechts
  • Für ein ethisches Handelssystems in der UNO
  • Schutz der Werte und Ziele der Völkergemeinschaft
  • Infant Industry Policy, Nichtreziprozität zwischen Ungleichen
  • Demokratischen Handlungsspielraum erhöhen
  • Ökonomische Subsidiarität, Autarkie, Regionalisierung, Subsistenz
  • Pragmatische Alternative : Gemeinwohl-Bilanz
  • Die prozessuale Alternative : Souveräne Demokratie
  • Gretchenfrage Demokratie
  • Demokratische Genese des (Wirtschafts-)Völkerrechts
  • Ermutigende Beispiele
  • Fragen an den Handelskonvent
  • Dank
  • Anmerkungen
  • Literatur.
SAL3 (off-campus storage)
Book
1 online resource (x, 251 pages) : illustrations
  • Introduction Today's Green Building Market Industry Growth to Date Forecasting Demand for Green Buildings The Business Case for Green Buildings Experiences of Green Marketing Vertical Markets for Green Buildings Demand for Green Building Measures Understanding Marketing Strategies Understanding Segmentation, Targeting, Positioning & Differentiation Selling Green Buildings Marketing Green Developments Looking to the Future: Sustainable Engineering Design Marketing Services for LEED-EB Projects Marketing Services for LEED CI Projects Marketing Services for Future LEED Products The Role of the Professional Engineering Energy Star(R) Forecasts of Demand for LEED Projects The People Problem in Marketing Professional Services Appendix, Index.
  • (source: Nielsen Book Data)9780849393815 20161010
Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED(R) in green building projects.
(source: Nielsen Book Data)9780849393815 20161010
Book
1 online resource (374 pages) : illustrations.
  • An online marketing strategies assessment for companies in airlines and entertainment industries in Malaysia / Robert Jeyakumar Nathan, Desmond Chong Fook Chiun, Norazah Mohd Suki
  • Mastering consumer attitude and sustainable consumption in the digital age / Kijpokin Kasemsap
  • Consumer acceptance of internet banking: application of unified theory of acceptance and use of technology / Fandy Boy Haking [and 5 others]
  • Students' acceptance of YouTube for procedural learning / Wen Ying Lim [and 5 others]
  • Students' acceptance and use of interactive whiteboard / Norsyarfarina Mokhtar [and 6 others]
  • Students' acceptance to self-archive in institutional repositories towards a unified view / Fatin Amirah Amirah Masrich [and 5 others]
  • Predicting users' intention towards using library self-issue and return systems / Siti Nadhirah Mohmed Razip [and 6 others]
  • Roles of interactivity and usage experience in e-learning acceptance / Pui Nee Tan [and 5 others]
  • Factors affecting hotel visitors' usage of guest empowerment technology (GET) / Lai Hang Kwan [and 5 others]
  • Factors affecting students' acceptance of SMART2 learning management system / Liew Kian Loon [and 5 others]
  • Factors affecting the students' intention to use web-based learning system / Chong Chin Fook [and 5 others]
  • Factors influencing consumer acceptance of internet of things technology / Chung Sim Liew [and 5 others]
  • Consumer intention to use QR code / Tze Yien Chen [and 6 others]
  • Consumer intention to use smartphone for mobile shopping / Chong Ren Lee [and 6 others]
  • Consumer perception towards internet health information resources / Khor Sheng Han [and 5 others]
  • Students' experiential motives and intention to play online games / Pang Ka Fung [and 5 others]
  • Students' information-seeking intention in academic digital libraries / Faeizah Salim [and 5 others].
  • Impact of online instructional game features on students' perceived motivational support and cognitive investment / Angaliswaran Kumar [and 5 others]
  • The adoption of SMP: a technology acceptance model (TAM) perspective / Firdaus Shaari [and 5 others]
  • Moderating effect of races towards consumers' feeling of TCM usage / Dyana Mui Ling Chang, Adeline Yin Ling Tam, Norazah Mohd Suki.
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.
(source: Nielsen Book Data)9781522507468 20161213
Book
xxix, 384 p. : ill. ; 25 cm.
Green Library
Book
312 p. : ill. ; 30 cm.
Green Library

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