Database topics
Communication and Journalism; Economics and Business; Feminist Studies
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Presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Concentrates on five main subject areas: radio, television, transportation, beauty and hygiene, and World War II, providing a view of a number of major campaigns and companies through images preserved in the J. Walter Thompson Company Competitive Advertisements Collection of the John W. Hartman Center for Sales, Advertising, and Marketing History in Duke University's Rare Book, Manuscript, and Special Collections Library.
Database topics
Communication and Journalism
The AdViews digital collection provides access to thousands of historic commercials created for clients or acquired by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency or its predecessor during the 1950s - 1980s. This collection may be searched by keyword or browsed under the headings of company, title, or subject. The site includes a ten-question quiz about television advertising from the 50s, 60s, and 70s along with expert video interviews discussing the AdViews project, television commercials, and the DMB&B agency. From this Duke University libraries site, there is access to their additional extensive digital collections. AdViews is a collaborative project between the Digital Collections Program and the Hartman Center for Sales, Advertising & Marketing History, as well as a number of other groups, at Duke University.
Database topics
Economics and Business; News
bizjournals provides links to online editions of the 40 American City Business Journals publications, which offer business news, information, and commentary about their respective markets. Content includes local business news, current headlines, and advice.
Database topics
News
Newspaper
electronic text : HTML files.
www.gsb.stanford.edu For remote access, mobile app and education tools, create an account using your Stanford email at https://registration.ft.com/corporate/signup/fzTXLTgP4nLjU
Database topics
Economics and Business
This service contains market profile reports, lifestye analysis reports, demographics reports and PRIZM reports for all DMAs and U.S. counties. Previously published annually as Lifestyle Market Analyst
Database topics
Uncategorized
Full-text service of market research reports on many topics. Includes more than 40,000 market intelligence publications from 350 publishers worldwide.
Business Library
Database topics
Economics and Business
Full-text service of market research reports on many topics. Includes more than 40,000 market intelligence publications from 350 publishers worldwide: Market Research reports by Packaged Facts (consumer goods), Kalorama Information (health science), Specialists in Business Information, Simba Information (media industry), Executive Summaries, and MarketLook Reports.
Database topics
Economics and Business
Offers a series of market research reports covering the US and European marketplace. Each report combines data & analysis of the competitive landscape, market-share analysis, demographic issues and consumer profiles.
www.gsb.stanford.edu the Stanford Business School computer network
Database topics
Economics and Business; General and Reference Works; Geography; History; Political Science
Regional Business News incorporates 75 business journals, newspapers and newswires covering all metropolitan and rural areas within the United States. Included in this database are Arizona Business, Business North Carolina, Crain's New York Business (and other Crain Communications editions), Des Moines Business Record, Enterprise Salt Lake City, Fort Worth Business Press, Orange County Business Journal, Westchester County Business Journal, etc.
Database topics
Economics and Business
"The World competitiveness yearbook analyzes and ranks the ability of nations to create and maintain an environment that sustains the competitiveness of enterprises. World competitiveness online provides access to the entire WCY database including 5 year time series."
Database topics
Uncategorized
Journal/Periodical
v. : ill. ; 21-25 cm.
East Asia Library, Stanford University Libraries