Video
1 videodisc (ca. 51 min.) : sd., col. ; 4 3/4 in.
  • The problem
  • McDonough & Braungart
  • Cradle to cradle
  • No more waste
  • Herman Miller
  • Ford Motor Company
  • China's circular economy.
Man is the only creature that produces landfills. Natural resources are being depleted on a rapid scale while production and consumption are rising in nations like China and India. Waste production worldwide is enormous and if we do not do anything, we will soon have turned our entire planet into one big messy landfill. But there is hope. "Cradle to cradle" manufacturing and building is a revolutionary concept advocated by German chemist Michael Braungart and the American designer-architect William McDonough. This theory argues that manufacturers' products, when discarded, should either be completely recyclable in the Technosphere or become biodegradable food for the Biosphere. While fundamentally changing the way we produce and build, these ideas are increasingly being embraced by major corporations and governments worldwide.
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