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x, 251 p. : ill. ; 24 cm.
1 online resource (x, 251 pages) : illustrations
  • Introduction Today's Green Building Market Industry Growth to Date Forecasting Demand for Green Buildings The Business Case for Green Buildings Experiences of Green Marketing Vertical Markets for Green Buildings Demand for Green Building Measures Understanding Marketing Strategies Understanding Segmentation, Targeting, Positioning & Differentiation Selling Green Buildings Marketing Green Developments Looking to the Future: Sustainable Engineering Design Marketing Services for LEED-EB Projects Marketing Services for LEED CI Projects Marketing Services for Future LEED Products The Role of the Professional Engineering Energy Star(R) Forecasts of Demand for LEED Projects The People Problem in Marketing Professional Services Appendix, Index.
  • (source: Nielsen Book Data)9780849393815 20161010
Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED(R) in green building projects.
(source: Nielsen Book Data)9780849393815 20161010
xix, 219 p. : ill. ; 23 cm.
  • Green Buildings in a Global Context-- Green Building History-- What is a Green Building?-- Becoming a Green Building Advocate-- Green Building Terms-- Index.
  • (source: Nielsen Book Data)9780865715721 20160528
Green building is the fastest-growing trend to hit since the Internet, bringing with it an enormous range of new products, systems and technologies. "Green Building A to Z" is an informative, technically accurate and highly visual guide to green building, for both decision-makers and interested citizens. It begins with an introduction to the importance of green buildings and a brief history of the green building movement, outlines the benefits and costs of green buildings, and shows how you can influence the spread of green buildings. The book touches on key issues, such as enhancing water conservation, reducing energy use and creating a conservation economy.The book examines all aspects of green buildings from: Architecture 2030 to Locally sourced materials to Natural ventilation to Solar energy to Zero-net energy buildings. More than just a reference, this book emphasises the importance of green buildings and green developments for a sustainable future. It will be an invaluable resource for businesspeople, homeowners, product manufacturers, developers, building industry professionals and government officials.
(source: Nielsen Book Data)9780865715721 20160528
Engineering Library (Terman)
xxiii, 242 p. : ill. ; 24 cm.
The "green building revolution" is happening right now. This book is its chronicle and its manifesto. Written by industry insider Jerry Yudelson, "The Green Building Revolution" introduces readers to the basics of green building and to the projects and people that are advancing this movement. With interviews and case studies, it does more than simply report on the revolution; it shows readers why and how to start thinking about designing, building, and operating high-performance, environmentally aware (LEED-certified) buildings on conventional budgets.Evolving quietly for more than a decade, the green building movement has found its voice. Its principles of human-centered, environmentally sensitive development have reached a critical mass of architects, engineers, builders, developers, professionals in government, and consumers. Green buildings are showing us how we can have healthier indoor environments that use far less energy and water than conventional buildings do. The federal government, eighteen states, and nearly fifty US cities already require new public buildings to meet "green" standards. According to Yudelson, this is just the beginning." The Green Building Revolution" describes the many "revolutions" that are taking place today: in commercial buildings, schools, universities, public buildings, health care institutions, housing, property management, and neighborhood design. In a clear, highly readable style, Yudelson outlines the broader "journey to sustainability" influenced by the green building revolution and provides a solid business case for accelerating this trend.Illustrated with more than 50 photos, tables, and charts, and filled with timely information, "The Green Building Revolution" is the definitive description of a major movement that's poised to transform our world.
(source: Nielsen Book Data)9781597261791 20160528
Engineering Library (Terman)
xxiii, 242 p. : ill.
1 electronic text (xvii, 261 p.) : ill.
  • The recipe for success in high-performance projects ; Green buildings today ; The practice of integrated design ; The eco-charrette ; Barriers to high-performance buildings: why some projects succeed and others fail ; The business case for green buildings ; Costs of green buildings ; Integrated project management-cost/benefit analysis of green buildings ; Getting started-predesign considerations ; Conceptual and schematic design ; Design development ; Construction documents phase ; Construction and operations ; Looking ahead-designing living buildings.
Design and Construct High-Performance Buildings on Standard Budgets This comprehensive, well-illustrated guide covers the entire process of building a certified green building. It offers expert insight into tackling various projects, from concept and design, to unifying members of the team, to constructing high-performance buildings on time and within budget. Written by one of the building industry's foremost experts in this area, Green Building Through Integrated Design includes case studies of a number of projects in North America. The book features interviews with key players to illuminate the integrated design process, including relevant issues, difficult challenges, and problem-solving techniques. Green Building Through Integrated Design is the most complete overview of green building project delivery methods available, and is a thorough blueprint that every member of the project team will find invaluable. Includes: Key questions to ask at each stage of the green building process Profiles of 30 projects in the U.S. and Canada Detailed interviews with numerous designers and builders Useful checklists, tables, and charts, and numerous project photos Key tips on how to iimplement the LEED design and certification process Information on how to use green building project management software Green Building Through Integrated Design covers: Project costs Business case benefits Green technologies Rating and certification systems Integrated design process Design Construction Certification process Operations Case studies.
(source: Nielsen Book Data)9780071546010 20160613
xxix, 160 p. : ill.
xxv, 215 p. : col. ill.
  • Foreword.- Preface.- Acknowledgments.- Abbreviations.- List of Figures.- List of Tables.- 1. Sustainability Matters.- 1.1 Multi Development.- 1.1.1 Multi's Sustainability Principles.- 1.1.2 Turning Principles into Development Activity.- 1.1.3 Getting the Company on Board.- 1.1.4 Getting the Customers on Board.- 1.2 Sonae Sierra.- 1.2.1 Sustainability.- 1.2.2 Implementation Issues.- 1.3 Marks & Spencer.- 1.3.1 Beyond Environmentalism.- 1.3.2 2008 Plan A Update.- 1.4 Regency Centers.- 1.4.1 Branding.- 1.4.2 Training.- 1.4.3 Capital Allocation.- 1.4.4 Developing a Sustainability Program.- 1.4.5 Taking a Larger Perspective.- 1.4.6 Progress.- References.- 2. Green Buildings Around the World.- 2.1 Why Retail Should Go Green.- 2.2 North American Case Studies.- 2.2.1 Developer Case Studies.- 2.2.2 Retailer Case Studies.- 2.3 The U.K.- 2.4 Austria.- 2.5 Japan.- 2.6 Australia.- 2.7 Turkey.- 2.8 Singapore.- 2.9 China.- References.- 3. What Is a Green Building?- 3.1 Green Buildings Since 2000.- 3.2 High-Performance Building Characteristics.- 3.3 Green Building Practices.- 3.4 The LEED Rating System.- 3.4.1 LEED for New Construction.- 3.4.2 LEED for Core and Shell Buildings.- 3.4.3 LEED for Commercial Interiors.- 3.4.4 LEED for Existing Buildings.- 3.4.5 LEED for Neighborhood Development.- 3.5 Typical Green Building Measures.- 3.6 To LEED or to Lead?- 3.7 LEED for Retail.- 3.8 The Future of High-Performance Buildings in the U.S.- 3.9 Non-U.S. Green Building Rating Systems.- 3.9.1 BREEAM.- References.- 4. The Business Case for Green Retail.- 4.1 Who Benefits and Who Pays?- 4.2 The Developer's Perspective.- 4.2.1 The Entitlement Process.- 4.2.2 Cost Offsets.- 4.2.3 Tax and Other Incentives in the U.S.- 4.2.4 Renewable Energy Incentives in the U.S.- 4.3 Branding and Marketing.- 4.4 Case Study-First Capital Realty, Toronto, Canada.- 4.5 The Retailer's Perspective.- 4.6 Six Key Areas of Focus forGreen Retailing.- 4.7 Challenges for Greening the Retail Sector.- References.- 5. Costs of Greening Buildings and Developments.- 5.1 Barriers to Green Building Growth.- 5.2 Hard and Soft Cost Elements.- 5.3 Cost Drivers.- 5.4 Design Team Capabilities.- 5.5 Design Process and Scope.- 5.6 The Cost of Learning to Be Green.- 5.7 Cost of a Developer's Sustainability Initiative.- References.- 6. Solar Power.- 6.1 The Solar Power Movement.- 6.2 Solar Technology.- 6.3 The Current Market.- 6.4 Economics of PV Solar Power.- 6.5 Financial Benefits of PV Solar Power.- 6.6 Noneconomic Benefits of Solar Power.- 6.7 The Solar Services Model.- References.- 7. Greening Shopping Centers.- 7.1 European Green Building Program.- 7.2 SES Development, Austria.- 7.3 Forum Duisburg, Germany.- 7.4 ECE, Germany.- 7.5 PRUPIM.- 7.6 Redevco.- 7.7 North America.- 7.7.1 Uptown Monterey Shopping Center, Monterey, California.- 7.7.2 Green Circle Shopping Center, Springfield, Missouri.- 7.7.3 Station Park Green, San Mateo, California.- 7.7.4 Northgate Mall Redevelopment, San Rafael, California.- 7.7.5 Tanger Outlet Center at the Arches, Deer Park, New York.- References.- 8. Greening Retail Buildings.- 8.1 Wal-Mart Case Study.- 8.2 LEED Certification for New and Renovated Retail Buildings.- 8.3 Case Study-Target, McKinley Park, Chicago.- 8.4 Case Study-Kohl's.- 8.5 Case Study-Subway.- 8.6 Case Study-ASDA.- 8.7 The John Lewis Partnership.- 8.8 Case Study-Tesco.- References.- 9. Greening Retail Interiors.- 9.1 LEED for Commercial Interiors.- References.- 10. Operating Green Retail Spaces.- 10.1 Sustainable Site Management.- 10.2 Water Conservation.- 10.3 Energy Efficiency.- 10.4 Materials and Resources Conservation.- 10.5 Indoor Environment.- 10.6 Case Study- Stop & Shop.- References.- 11. Marketing Sustainable Retail Development.- 11.1 Four Key Marketing Steps for.
  • (source: Nielsen Book Data)9789048127818 20160605
Sustainable Retail Development, addresses the emerging issue of green retail buildings and retail development that will grow significantly in importance over the next half-decade, a trend seen throughout the developed world. This volume is a practical and comprehensive guide to greening retail real estate, including green building and marketing strategies, corporate sustainability programs and features a 10-point "action program" for greening any retail real estate portfolio. Sustainable Retail Development, should be essential reading for professionals in design, construction and operations of shopping centers and retail stores. Well illustrated, this volume features over 30 green retail developments from North America, Europe, South America, Asia and Australia, as well as interviews with 25 leading industry experts.
(source: Nielsen Book Data)9789048127818 20160605
dx.doi.org SpringerLink
1 electronic text (xix, 308 p.) : ill.
  • The sustainability revolution ; The challenge of greening existing buildings ; Markets for greening existing buildings ; Understanding green building rating systems ; The business case for greening existing buildings ; Costs of greening existing buildings ; Meeting the energy retrofit challenge ; Greening site management and reducing water use ; Greening the inside of the building ; Leed certification challenges and approaches ; Lessons learned--ten best practices for greening existing buildings ; Greening the future.
Upgrade the Energy and Environmental Performance of Existing Buildings This GreenSource guide explains how to transform existing buildings into more energy-efficient, resource-conserving green buildings. The book provides a clear process that guides you, step-by-step, through each phase of moving building operations and maintenance toward the goal of a green-certified building. Greening Existing Buildings features proven technologies and operating methods, and shows building owners and facility managers how to green buildings in a cost-effective way. This practical and insightful resource highlights the ten best practices for greening existing buildings, and includes more than 25 case studies of successful implementations and 35 insightful interviews with industry experts and building owners and managers. Greening Existing Buildings covers: Economic drivers and market dynamics Getting the U.S. EPA's ENERGY STAR rating U.S. Green Building Council's LEED for Existing Buildings rating Making the business case for greening existing buildings Cost of greening and setting realistic project budgets Energy-efficient building upgrades Sustainable site management and water conservation retrofits Crafting purchasing and waste management policies Upgrading indoor environmental quality Managing a LEED for Existing Buildings: Operations and Maintenance (EBOM) certification project, from beginning to end.
(source: Nielsen Book Data)9780071638326 20160613
xxiii, 258 pages : color illustrations ; 28 cm
  • Preface Foreword Introduction: Form Follows Performance Part 1. Green Building Performance Challenges 1. Green Buildings and the Carbon Challenge 2. The Issue of Building Performance 3. Worldwide Green Building Rating Systems 4. The Business Case for High-Performance Green Buildings 5. Integrated Sustainable Design for High-Performance Buildings Part 2. Case Studies 6. Introduction to the Case Studies 7. Case Studies (cases from Canada, Ireland, The Netherlands, Sweden, Switzerland, United Kingdom, Australia, China, India, Japan, Singapore, Taiwan, Chile, USA, France, Finland, Germany) 8. Lessons from the Case Studies Part 3. Looking Ahead 9. Projects to Watch 10.Sustainable Cities: (How) Can Sustainable Urban Development Be Quantified? 11. Afterword: A Challenge to Building Teams Appendices: A. Bibliography B. Interviews C. English/Metric Terminology.
  • (source: Nielsen Book Data)9780415606295 20160610
The World's Greenest Buildings tackles an audacious task. Among the thousands of green buildings out there, which are the best, and how do we know? Authors Jerry Yudelson and Ulf Meyer examined hundreds of the highest-rated large green buildings from around the world and asked their owners to supply one simple thing: actual performance data, to demonstrate their claims to sustainable operations. This pivotal book presents: * an overview of the rating systems and shows "best in class" building performance in North America, Europe, the Middle East, India, China, Australia and the Asia-Pacific region * practical examples of best practices for greening both new and existing buildings * a practical reference for how green buildings actually perform at the highest level, one that takes you step-by-step through many different design solutions * a wealth of exemplary case studies of successful green building projects using actual performance data from which to learn * interviews with architects, engineers, building owners and developers and industry experts, to provide added insight into the greening process This guide uncovers some of the pitfalls that lie ahead for sustainable design, and points the way toward much faster progress in the decade ahead.
(source: Nielsen Book Data)9780415606295 20160610
Art & Architecture Library (Bowes)


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