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1 online resource (368 pages) : illustrations.
  • GoT Belfast?: how a television epic about a war-torn land was employed to rebrand Northern Ireland / Noel Martin Murray
  • Touring Pittsburgh's glocal narratives: leveraging city brands for global and local audiences / Kasey Clawson Hudak
  • Los Angeles: diversity and dreams as brand / Kristen Smirnov, Gabriela Khowploum
  • The intended image of a place brand: a Danish case study / Martin Hannibal, Erik S. Rasmussen
  • Using social media for participatory city branding: the case of @cityofizmir, an Instagram project / Ebru Uzunoglu
  • A brief history of city branding in Istanbul / Ülke Evrim Uysal
  • A psychological perspective on city brand positioning: the dimensional organization of sensemaking data / Henrik Gert Larsen, LeAnn G. DeHoff
  • Sustainable city branding: Cittaslow - the case of Turkey / Hande Begüm Bumin Doyduk, Elif Yolbulan Okan
  • Whose city is it anyway?: limits of city branding in Harare amidst the storm of economic hardships in Zimbabwe / Innocent Chirisa [and 4 others]
  • Branding various-sized destinations: a study of millennial attitudes / Anders Parment, Sara Brorström
  • Challenges in promoting cities through culture within the new global economy / Dilek Hocaoglu,
  • The role of local governments in city branding / Emel Gonenc Guler
  • Promoting America: how do college-age millennial travelers perceive terms for branding the USA? / Lisa T. Fall, Charles A. Lubbers
  • Leveraging sport to build city brands: the case of Cape Town as an emerging city brand / Brendon Knott, Janice Hemmonsbey
  • Branding ideas for the Tokyo Olympics 2020 / Erica Liu.
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.
(source: Nielsen Book Data)9781522505761 20161213
1 online resource (393 pages) : illustrations.
  • Defining place image / Candi Clouse, Ashutosh Dixit
  • Do places have a personality?: a perspective from place branding / Sonya Hanna, Jennifer Rowley
  • A theoretical approach for sustainable communication in city branding: multilateral symmetrical communication model / Ayse Banu Bıçakçı, Zeynep Genel
  • Steps toward a city marketing mix and its perception measurement / Katja Udir Misic, Klement Podnar
  • Urban design and the entrepreneurial city: place branding theory and methods / Alamira Reem Bani Hashim
  • Exploring city branding as a tool to conserve urban green infrastructure in developing countries / Bhaskar Padigala
  • Promoting city branding by defining the tourism potential area based on GIS mapping / Ya-Hui Hsueh, Chia-Chih Chang
  • Business fabric and place branding: measuring entrepreneurship at the street scale / Philip Speranza, Benjamen Prager
  • Building city brand through social media: the effect of social media brand community on brand image / Linda Lea Elisabet Muinonen, Ashish Kumar
  • City branding and the power of netnography in the era of social media / Tugba Özbölük
  • The role of culture in city branding / Selda Uca Ozer
  • The effect of religious affiliation on nation/place image / Ihsan Kurar, Saadet Zafer Kavacik, Mehmet Emin Inal
  • The role of movies/TV series in building country/city/destination brands / Ramazan Pars Sahbaz, Ali Turan Bayram
  • Country of origin effects: the interaction of place and product? / Nick Clifton
  • Health tourism-based destination marketing / Maside Gürcü, Dilaver Tengilimoglu.
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area's population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
(source: Nielsen Book Data)9781522505792 20161213


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