Introduction Nodes, Edges, and Network Measures Network Structure and Measures Network Visualization Tie Strength Trust Understanding Structure Through User Attributes and Behavior Building Networks Propagation in Networks Community-Maintained Resources Location-Based Social Interaction Social Information Filtering Social Media in the Public Sector Business Use of Social Media Privacy Case Study: Social Network Strategies for Surviving the Zombie Apocalypse.
(source: Nielsen Book Data)
Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public. (source: Nielsen Book Data)