Maidenhead ; New York : McGraw Hill/Open University Press, 2008.
Book — 1 online resource (xv, 196 pages) : illustrations.
pt. I. Theorizing alternative media
1. Four approaches to alternative media
2. introductory case study
Radio Favela: Representing alternative media
pt. II. Case studies
Serving the community
3. Community approaches in Western radio policies
4. Diasporas and alternative media practices
alternative to the mainstream
5. Blogs in the second Iraqi war: Alternative media challenging the mainstream?
6. Ethnic-religious groups and alternative journalism
Linking alternative media to the civil society
7. Online participation and the Public Sphere: Civil society mailing lists and forums
8. Brazilian Landless Rural Workers' Movement: Identity, action, and communication
Alternative media as rhizome
9. Translocalization, globalization and the internet: The RadioSwap-project
10. Jamming the political: reverse-engineering, hacking the dominant codes.
What are alternative media? What roles do alternative media play in pluralistic, democratic societies? What are the similarities and differences between alternative media, community media, civil society media and rhizomatic media? How do alternative media work in practice? This clear and concise text offers a one-stop guide through the complex political, social and economic debates that surround alternative media and provides a fresh and insightful look at the renewed importance of this form of communication.Combing diverse case studies from countries including the UK, North America and Brazil, the authors propose an original theoretical framework to help understand the subject. Looking at both 'old' and 'new' media, the book argues for the importance of an alternative media and suggests a political agenda as a way of broadening its scope. "Understanding Alternative Media" is valuable reading for students in media, journalism and communications studies, researchers, academics, and journalists. (source: Nielsen Book Data)