[Stanford, CA : Stanford University, Graduate School of Business, 2008]
Video — 1 videocassette (ca. 60 min.) : sd., col. ; 1/2 in.
Robert Brown, VP-CMO of Eli Lilly, tells a group of Business School students "Everybody makes mistakes, and it's important that you understand those as well as career successes, " in discussing the challenges of establishing Eli Lilly's operations in China in the mid-1990s.