Database topics
Communication and Journalism
The AdViews digital collection provides access to thousands of historic commercials created for clients or acquired by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency or its predecessor during the 1950s - 1980s. This collection may be searched by keyword or browsed under the headings of company, title, or subject. The site includes a ten-question quiz about television advertising from the 50s, 60s, and 70s along with expert video interviews discussing the AdViews project, television commercials, and the DMB&B agency. From this Duke University libraries site, there is access to their additional extensive digital collections. AdViews is a collaborative project between the Digital Collections Program and the Hartman Center for Sales, Advertising & Marketing History, as well as a number of other groups, at Duke University.