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• Cultural relations, class and the new rich of Asia / Michael Pinches
• Consumption, social differentiation and self-definition of the new rich in industrialising Southeast Asia / Ken Young
• From Orang Kaya Baru to Melayu Baru / A.B. Shamsul
• Contribution of a Japanese firm to the cultural construction of the new rich in Malaysia / Wendy A. Smith
• Singapore / Chua Beng Huat and Tan Joo Ean
• Years of living luxuriously / Ariel Heryanto
• New rich and cultural tensions in rural Indonesia / Hans Antlöv
• How a revolution becomes a dinner party / Christopher Buckley
• Creating the Thai middle class / Jim Ockey
• State, globalisation and Indian middle-class identity / Salim Lakha
• Entrepreneurship, consumption, ethnicity and national identity in the making of the Philippines' new rich / Michael Pinches.

• Preface . Introduction: Cultural Relations, Class and the New Rich of Asia Michael Pinches. Consumtion, Social Differentiation and Self-Definition of the New Rich in Industrialising Southeast Asia Ken Young. From Orang Kaya Baru to Melayu Baru: Cultural construction of the Malay 'New Rich' Shamsul A.B.. The Contribution of a Japanese Firm to the Cultural Construction of the 'New Rich' in Malaysia Wendy Smith. Singapore: Where the New Middle Class Sets the Standard Chua Beng-Huat & Tan Joo Ean. The Years of Living Luxuriously: Identity Politics of Indonesia's New Rich Ariel Heryanto. The New Rich and Cultural Tensions in Rural Indonesia Hans Antlov. How a Revolution Becomes a Dinner Party: Stratification, Mobility and the New Rich in Urban China Christopher Buckley. Creating the Thai Middle Class Jim Ockey. The State, Globalization and Indian Middle Class Identity Salim Lakha. Entrepreneurship, Consumption, Ethnicity and National Identity in the Making of the Philippines' New Rich Michael Pinches.
• (source: Nielsen Book Data)

The new rich of Asia have played a crucial role in the social and economic transformation of the region. Yet they are also a focal point for the cultural restructuring of national, ethnic, religious and class identities in Asia. In this latest volume in the New Rich in Asia series the authors examine the cultural reconfiguration, consumer behaviour, economic success and cultural status of the new rich. The book includes case studies from Indonesia, Singapore, Malaysia, Thailand, the Philippines, India and China that challenge the narrow political-economic and cultural-determinist approaches that have so far dominated the literature on capitalist development in Asia. Culture and Privilege in Capitalist Asia shows that the cultural reconfiguration of domestic and international relations around Asia's new rich has often been characterised by tension and division, and by an elevated status for the new rich themselves and the societies in which they live and work. While the new rich are celebrated in some quarters, they are reviled in others.
(source: Nielsen Book Data)