"This portal combines three complementary sets of primary source material that explore the history of American consumer culture in the twentieth century via three key themes: research into consumer motivation, the advertising process and the products themselves. Market Research presents reports produced by Ernest Dichter that attempt to reveal consumers' innermost desires and motivations; J. Walter Thompson: Advertising America presents how advertising is produced and how it interacts with consumer culture through the archive and workings of one of the world's oldest and largest advertising agencies; Trade Catalogues and the American Home presents domestic life and material culture by detailing the products sold in the domestic sphere"--home page, viewed 12 September 2018.
2: Factory Records for South Asia and South-East Asia
3: Factory Records for China, Japan and the Middle East (forthcoming).
Offers access to a unique collection of India Office Records from the British Library, London. Containing royal charters, correspondence, trading diaries, minutes of council meetings and reports of expeditions, among other document types, this resource charts the history of British trade and rule in the Indian subcontinent and beyond from 1600 to 1947.
"This resource brings together manuscript, printed and visual primary source materials for the study of global commodities in world history. The commodities featured in this resource have been transported, exchanged and consumed around the world for hundreds of years. They helped transform societies, global trading operations, habits of consumption and social practices."
Documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche.
"Trade catalogues have been a prominent feature in commerce and manufacturing from the eighteenth century to the present day. Highly illustrated, they are an essential visual record of a variety of products and facilitate research into popular culture, material culture, social norms and attitudes, as well as the history of marketing, business, and technology."--Introduction.