Section 2: The hard work--and payoff--of applying jobs theory
Chapter 4: Job hunting
Chapter 5: How to hear what your customers don't say
Chapter 6: Building your résumé
Section 3: The jobs to be done organization
Chapter 7: Integrating around a job
Chapter 8: Keeping your eye on the job
Chapter 9: The jobs-focused organization
Chapter 10: Final observations about the theory of jobs.
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
In this groundbreaking book, Christensen puts forth a series of questions: How can I be sure that I'll find satisfaction in my career? How can I be sure that my personalrelationships become enduring sources of happiness? How can I avoid compromising my integrity -- and stay out of jail? Using lessons from some of the world's greatest businesses, he provides incredible insights into these challenging questions.