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• Disputando los significados culturales en el ocaso de la modernidad industrial : cuerpos, personas, derechos y ciudadanías en el México contemporáneo / Elizabeth Maier
• Algunos elementos para comprender la institucionalidad de género en México : un estudio introductorio / Silvia López Estrada y Elizabeth Maier
• Entre la reticencia conservadora y las pautas internacionales : las políticas de equidad de género y los institutos de las mujeres en un contexto de desarticulación político-institucional (2000-2012) / María Luisa Terrés Barraza
• Redes, reglas y recursos : incorporación de la perspectiva de género en la administración pública federal mexicana / Gisela Zaremberg Lis y Marta Subiñas
• El desarrollo de iniciativas de presupuesto de género en México : un análisis contextual / Flérida Guzmán Gallangos
• Sinergia feminista para los derechos humanos de las mujeres / Marcela Lagarde y de los Ríos
• Disciplinar los cuerpos : género y educación sexual en la escuela / Gabriela Rodríguez
• La protección de la vida y el derecho al aborto : ¿pueden conciliarse? / María Luisa Sánchez Fuentes
• La igualdad de género y el derecho a participar en los asuntos públicos / Blanca Olivia Peña Molina
• Género y representación política : los límites a la cuota de género en el ámbito estatal / Rosario Varela Zúñiga
• ¿Es la democracia apta para las mujeres? : el caso de las presidentas municipales de Oaxaca / Margarita Dalton
• 15 años de políticas de igualdad de género : ¿progresos conservadores? / María Luisa Tarrés Barraza y Gisela Zaremberg Lis.

• Introduction
• ch. I. Un regard interdisciplinaire pour discuter des dynamiques contemporaines des sociétes africaines. L'Africanisme en France / Moustapha Tamba
• De la politique économique de l'administration coloniale au déclin d'un patrimoine culturel et économique / Mame Birame Ndiaye
• L'impossible dissociation du corps et témoignage dans les société africaines : des usages sociaux du corps / Pr Abdel Rahamane Baba-Moussa
• Le "Mandenkaya" : identité "dambê" et migration, la migration, une expérience ancestrale chez le "Mandenka" / Koné Issiaka.
• ch. II. La sociologie et l'anthropologie africaines : bilan et perspectives. Les ressorts manquants de l'enseignement et de la recherche en sociology et en anthropologie sociale dans l'espace universitaire ivoirien / Roch Yao Gnabelli
• Repenser la sociologie à partir des réalités africaines : une sociologie d'Afrique est-elle possible? / Dr Souleymane Gomis
• L'hôpital aux urgences : entre patrimonialisme et modernisme / Benoît Tine
• Une application de la pensée de Balandier d'ordre critique et dynamique en Côte d'Ivoire et au Ghana / Agbroffi Diamoi Joachim
• La migration des enfants "talibes" à Dakar / Samba Diouf
• Laïcité de l'état et développement national : le cas de la Côte d'Ivoire / Mel Mèlèdje Raymond.
• ch. III. Actualité de Georges Balandier dans l'Afrique contemporaine. Une anthropologie de la modernité, de l'actualité et du culturel / Hamdy Rabby Sy
• Sociologie(s) et/ou anthropologie(s) actuelles? : L'oeuvre de Georges Balandier au miroir de soixante-dix ans d'évolution des sociétés et des cultures de l'Afrique subsaharienne et des savoirs les concernant / Jean Copans
• Georges Balandier, théoricien éclairé de la problématique du développement en contexte tiers-mondiste / Dr Dominique Sène
• Lire le rapport des jeunes à la sexualité sous le prisme de l'anthropologie dynamique de Georges Balandier / El Hadji Malick Sy Camara

"Sommaire: Introduction; I. Un regard interdisciplinaire pour discuter des dynamiques - L'Africanisme en France / Moustapha Tamba; De la politique économique de l'administration coloniale au déclin d'un patrimoine culturel et économique / Mame Birame Ndiaye; L'impossible dissociation du corps et témoignage dans res sociétés africaines : des usages sociaux du corps / Abdel Rahamane Baba-Moussa; Le 'Mandenkaya' : identité 'dambê' et migration, La migration, une expérience ancestrale chez le 'Mandenka' / Issiaka Koné. II. La sociologie et l'anthropologie africaines : bilan et perspectives - Les ressorts manquants de l'enseignement et de la recherche en sociologie et en anthropologie sociale dans l'espace universitaire ivoirien / Roch Yao Gnabelli; Repenser la sociologie à partir des réalités africaines : une sociologie d'Afrique est-elle possible ? / Souleymane Gomis; L'hôpital aux urgences : entre patrimonialisme et modernisme / Benoît Tine; Une application de la pensée de Balandier d'ordre critique et dynamique en Côte d'Ivoire et au Ghana / Diamoi Joachim Agbroffi; La migration des enfants 'talibes' à Dakar / Samba Diouf; Laïcité de l'État et développement national : le cas de la Côte d'Ivoire / Mèlèdje Raymond Mel. III. Actualité de Georges Balandier dans l'Afrique contemporaine - Une anthropologie de la modernité, de l'actualité et du culturel / Hamdy Rabby Sy; Sociologie(s) et/ou anthropologie(s) actuelles ? L'oeuvre de Georges Balandier au miroir de soixante-dix ans d'évolution des sociétés et des cultures de l'Afrique subsaharienne et des savoirs les concernant / Jean Copans; Georges Balandier, théoricien éclairé de la problématique du développement en contexte tiers-mondiste / Dominíque Sène; Lire le rapport des jeunes à la sexualité sous le prisme de l'anthropologie dynamique de Georges Balandier / EI Hadjí Malick Sy Camara. "

• Le livre d'Occident
• Le livre d'Orient
• Le livre du Midi
• Le livre de Septentrion.

• Foreword Acknowledgements Introduction The John Johnson Collection of Printed Ephemera The Ephemera of Trade Terminology The Exhibition
• 1. Shop Signs
• 2. The Development of Trade Cards and Bill Headings
• 3. Tradesmen's Lists
• 4. The Printing of Trade Cards
• 5. Cries, Itinerants and Services
• 6. Women in Trade
• 7. Premises
• 8. The Great Exhibition
• 9. Tradesmen: Humorous Perceptions, Apprenticeships
• 10. Products
• 11. Juvenilia
• 12. William Newman, Engraver
• 13. Oxford Trade Bibliography Index.
• (source: Nielsen Book Data)

The "John Johnson" collection is one of the world's most important collections of printed ephemera. This exhibition catalogue focuses on just one of the many subject areas of the Collection: trades and shops. Beginning in an age before street numbering, with evocative hanging shop signs and roaming street criers laden with their wares, and ending in the confident days of the Great Exhibition and its aftermath, this exhibition catalogue provides an overview of the development of trade. The catalogue is richly illustrated with contemporary trade cards, bill headings, prints and games, many of which have not been previously reproduced. These miniature works of art depict shops and products, tradesmen and trades and give us fascinating insights into the wealth of imported goods available, and into the roles of apprentices, women and itinerant tradesmen. With fulsome bibliography and index. Published to accompany the exhibition at the Bodleian Library in 2001, this catalogue is fully-illustrated in colour.
(source: Nielsen Book Data)

A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by "Brandweek" as "the dean of the brand-equity movement, " Aaker now prepares managers for the next level of the brand revolution -- brand leadership.For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture -- as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to: Create and elaborate brand identities (what should the brand stand for) Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assets Identify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutter Use the Internet and sponsorship to make brands resources work more effectively Address the four imperatives of global brand managementLike David Aaker's two previous bestselling books, "Brand Leadership" will be essential reading for line executives and brand managers in market-driven firms worldwide.
(source: Nielsen Book Data)

• Pt. I. What is brand portfolio strategy?
• Ch. 1. Brand portfolio strategy
• Ch. 2. The brand relationship spectrum
• Ch. 3. Inputs to brand portfolio decisions
• Pt. II. Creating relevance, differentiation, and energy
• Ch. 4. Brand relevance
• Ch. 5. Energizing and differentiating the brand
• Ch. 6. Accessing strategic assets : brand alliances
• Pt. III. Leveraging brand assets
• Ch. 7. Leveraging the brand into new product-markets
• Ch. 8. Participating in upscale and value markets
• Pt. IV. Bringing focus and clarity to the brand portfolio
• Ch. 9. Leveraging the corporate brand
• Ch. 10. Toward focus and clarity
• Epilogue : brand portfolio strategy - 20 takeaways.

With the explosion of brands in today's marketplace, a mastery of brand management has become essential to successful business strategy. Faced with an increasingly complex landscape of multiple products, global reach, and dynamic markets, many companies don't know how to make the tough choices necessary to avoid the disorganized proliferation of brands and sub-brands that don't project a clear identity. Now, for the first time, David Aaker defines the structure and scope of the brand portfolio strategy firms must put in place to get the most from their brands. Cited as " the most called-upon expert on branding in the United States" by Advertising Week, Aaker shares tools and concepts for creating a well-articulated brand structure that supports strategy - replaces waste with synergy, confusion with clarity, and missed opportunities with leveraged assets. He shows how to: Keep brands relevant Energize and differentiate brands Grow by leveraging brand assets Participate in value and premium niches Filled with fresh case studies and examples form brand portfolio strategy pioneers - such as Coke, Citibank, Sony, Hewlett-Packard, Visa and Volvo - this book is a crucial addition to the literature.
(source: Nielsen Book Data)

• Preface 1. Winning the Brand Relevance Battle. Cases: The Japanese Beer Industry and The U.S. Computer Industry. Gaining Brand Preference. The Brand Relevance Model. Creating New Categories or Subcategories. Levels of Relevance. The New Brand Challenge. The First-Mover Advantage. The Payoff. Creating New Categories or Subcategories Four Challenges. The Brand Relevance Model Versus Others. 2. Understanding Brand Relevance: Categorizing, Framing Consideration, and Measurement. Categorization. It's All About Framing. Consideration Set as a Screening Step. Measuring Relevance. 3. Changing the Retail Landscape. Cases: Muji. IKEA. Zara. H&M. Best Buy. Whole Foods Market. The Subway Story. Zappos. 4. Market Dynamics in the Automobile Industry. Cases: Toyota's Prius Hybrid. The Saturn Story. The Chrysler Minivan. Tata s Nano. Yugo. Enterprise Rent-A-Car. Zipcar. 5. The Food Industry Adapts. Cases: Fighting the Fat Battle. Nabisco Cookies. Dreyer s Slow Churned Ice Cream. P&G s Olestra. From Fat to Health. General Mills and the Health Trends. Healthy Choice. 6. Finding New Concepts. Case: Apple. Concept Generation. Sourcing Concepts. Prioritizing the Analysis. 7. Evaluation. Case: Segway's Human Transporter. Evaluation: Picking the Winners. Is There a Market Is the Opportunity Real? Can We Compete and Win? Does the Offering Have Legs? Beyond Go or No-Go A Portfolio of Concepts. 8. Defining the Category or Subcategory. Case: Salesforce.com. Defining a New Category or Subcategory. Functional Benefits Delivered by the Offering. Customer-Brand Relationship Beyond the Offering. Categories and Subcategories: Complex and Dynamic. Managing the Category or Subcategory. 9. Creating Barriers: Sustaining the Differentiation. Case: Yamaha Disklavier. Creating Barriers to Competition. Investment Barriers. Owning a Compelling Benefit or Benefits. Relationships with Customers. Link the Brand to the Category or Subcategory. 10. Maintaining Relevance in the Face of Market Dynamics. Case: Walmart Avoiding the Loss of Relevance. Product Category or Subcategory Relevance. Category or Subcategory Relevance Strategies. Energy Relevance. Gaining Relevance The Hyundai Case. 11. Innovative Organization. Case: GE. The Innovative Organization. Selective Opportunism. Dynamic Strategic Commitment. Organization-Wide Resource Allocation.
• Epilogue: The Yin and Yang of the Relevance Battle. Notes. Index.
• (source: Nielsen Book Data)

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. * Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant * Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors * Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy * David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
(source: Nielsen Book Data)

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, "Managing Brand Equity, " managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. Aaker also addresses practical management issues, introducing a set of brand equity measures, termed the brand equity ten, to help those who measure and track brand equity across products and markets. He presents and analyzes brand-nurturing organizational forms that are responsive to the challenges of coordinated brands acrossmarkets, products, roles, and contexts. Potentially destructive organizational pressures to change a brand's identity and position are also discussed. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
(source: Nielsen Book Data)

• INTRODUCTION AND OVERVIEW. Business Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview. STRATEGIC ANALYSIS. External Analysis Overview and Customer Analysis. Competitor Analysis. Market Analysis. Environmental Analysis and Dealing with Strategic Uncertainty. Internal Analysis. ALTERNATIVE BUSINESS STRATEGIES. Obtaining a Sustainable Competitive Advantage. Differentiation Strategies. Obtaining an SCALow Cost, Focus, and the Preemptive Move. Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration. Diversification. Strategies in Declining and Hostile Markets. Global Strategies. IMPLEMENTATION AND THE PLANNING PROCESS. Implementing the Strategy. Formal Planning Systems. Appendix. Index.
• (source: Nielsen Book Data)

Unless you know where your company is going, chances are it won't get very far in today's global marketplace. That's why every business needs the strong vision and keen sense of direction that come from the development, evaluation, and implementation of business strategiesand why every business owner or manager should have Developing Business Strategies, David A. Aaker's classic and comprehensive guide to strategic planning, now in its fifth edition. Using vivid case studies, Developing Business Strategies helps you to move beyond reactive problem solving toward the development and realization of sound strategic objectives for your company. Providing both the framework and the tools necessary to make strategy development and strategy review efforts effective, this book shows you how to: Conduct a structured external and internal analysis of a business with confidence Develop sustainable competitive advantages by creating assets, competencies, and strategies Make strategic investment decisions to generate growth Organize to support strategies Compete strategically in hostile, growth, and global contexts. As compact and easy to use as ever, this new Fifth Edition offers new or revised sections on current topics such as strategic uncertainty, buyer hot buttons, shifting customer priorities, strategy as options, paradigm shifts, organizational stubbornness, and brand equity. You'll also find up-to-date research and fresh examples on economic value analysis, competitor image, total quality management, reengineering, the virtual corporation, and moreplus a set of useful sample planning forms to help guide you through the strategy development process. Whether you're a business owner, manager, or planning executive, the key to your company's success is in Developing Business Strategies. Praise for the Fourth Edition of Developing Business Strategies "A delight to readsound strategic advice that is also very well illustrated with helpful, practical examples. The book helped our management team to thoroughly understand our business environment and chart new growth directions." Daniel G. Simpson Director of Strategy and Planning The Clorox Company. "An excellent work. Unlike other books that are either too theoretical or are merely recompilations of existing planning principles, this book finds fruitful ground with fundamental planning principles, credible examples, and superb references, all enhanced by a flowing narrative." P. Timothy Carroll Manager, Strategy and Innovation Xerox Corporation. "Unquestionably the most comprehensive treatment available on the subject. I found the book unique in its capacity to benefit executives, planning staff, and students of strategy alike." Robert L. Joss. Managing Director and CEO Westpac Banking Corporation. "An exceptional tool for the challenges facing today's corporate planner. It should be read by every manager involved in planning and strategy." Robert L. Lindberg Vice President and Treasurer Transamerica Corporation. "David Aaker provides a clearly written how-to guide to help managers identify, select, and implement strategies. He does this without pedantry, encouraging flexibility and creativity in approaching decisions." Sandra L. Kurtzig Founder and former CEO The ASK Companies.
(source: Nielsen Book Data)

• PART I: INTRODUCTION AND OVERVIEW.
• 1. Business Strategy: The Concept and Trends in Its Management.
• 2. Strategic Market Management: An Overview. PART II: STRATEGIC ANALYSIS.
• 3. External and Customer Analysis.
• 4. Competitor Analysis.
• 5. Market Analysis.
• 6. Environmental Analysis and Strategic Uncertainty.
• 7. Internal Analysis. PART III: ALTERNATIVE BUSINESS STRATEGIES.
• 8. Obtaining a Sustainable Competitive Advantage.
• 9. Differentiation Strategies.
• 10. Cost, Focus, and the Preemptive Move.
• 11. Strategic Positioning.
• 12. Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea.
• 13. Diversification.
• 14. Strategies in Declining and Hostile Markets.
• 15. Global Strategies. PART IV: IMPLEMENTATION.
• 16. Implementation. Appendix: Planning Forms. Index.
• (source: Nielsen Book Data)

"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."-- Robert L. Joss, Dean of the Graduate School of Business, Stanford University A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy. This fully revised and updated edition of David Aaker's highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include: A new chapter on strategic positioning Many new illustrative examples from B-to-B, high-tech, and the Internet Increased focus on global leadership and global brand management Using the Internet to develop and support business strategies For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go.
(source: Nielsen Book Data)

• Business Strategy: The Concept and Trends in Its Management
• Strategic Market Management: An Overview
• EXTERNAL ANALYSIS
• Customer Analysis
• Competitor Analysis
• Market Analysis
• Environmental Analysis
• INTERNAL ANALYSIS
• Self-Analysis
• Portfolio Analysis
• ALTERNATIVE BUSINESS STRATEGIES
• Obtaining a Sustainable Competitive Advantage
• Differentiation Strategies
• Obtaining an SCA Low Cost, Focus, and the Preemptive Move
• Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration
• Diversification
• Strategies in Declining and Mature Markets
• Global Strategies
• IMPLEMENTATION AND THE PLANNING PROCESS
• Implementing the Strategy
• Formal Planning Systems
• Appendix
• Planning Forms
• Index.
• (source: Nielsen Book Data)

Updated to reflect widespread changes in the business climate of the 1990s, this comprehensive guide to business strategy describes a complete system that managers can use to develop a vision for their business, adapt to changes, and develop strategies based on sustainable competitive advantages. It demonstrates how to assess the strengths and weaknesses of a company and its competition, how to develop a competitive advantage, and how to implement and manage strategic change in a global environment. New information has been included in this edition on competitor image and personality, exchanging assets and skills, the borderless organization and business re-engineering concepts.
(source: Nielsen Book Data)

• External analysis
• customer analysis
• competitor analysis
• market analysis
• environmental analysis
• internal analysis
• self-analysis
• portfolio analysis
• alternative business strategies
• obtaining a sustainable competitive advantage
• diversification
• strategies in declining and mature markets
• global strategies
• implementation and the planning process
• implementing the strategy
• formal planning systems.
• (source: Nielsen Book Data)

This Third Edition includes substantial new material on a variety of topics. It's a comprehensive guide to strategic planning and covers subjects such as external analysis, differentiation; preemptive strategic moves, internal analysis, strategies in declining markets, sustainable competitive advantage, and much more.
(source: Nielsen Book Data)

The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, level of consumer awareness, or degree of customer loyalty. Moreover, in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. In an examination of the phenomenon of brand equity, Aaker provides a structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with an historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, with dozens of additional real company examples, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn.
(source: Nielsen Book Data)

• Ch. 1. A decision-making perspective on marketing intelligence
• Ch. 2. Marketing research in practice
• Ch. 3. The marketing research process
• Ch. 4. Research design and implementation
• Ch. 5. Secondary sources of marketing data
• Ch. 6. Standardized sources of marketing data
• Ch. 7. Marketing research on the Internet
• Ch. 8. Information collection : qualitative and observational methods
• Ch. 9. Information from respondents : issues in data collection
• Ch. 10. Information from respondents : survey methods
• Ch. 11. Attitude measurement
• Ch. 12. Designing the questionnaire
• Ch. 13. Experimentation
• Ch. 14. Sampling fundamentals
• Ch. 15. Sample size and statistical theory
• Ch. 16. Fundamentals of data analysis
• Ch. 17. Hypothesis testing : basic concepts and tests of associations
• Ch. 18. Hypothesis testing : means and proportions
• Ch. 19. Correlation analysis and regression analysis
• Ch. 20. Discriminant and canonical analysis
• Ch. 21. Factor and cluster analysis
• Ch. 22. Multidimensional scaling and conjoint analysis
• Ch. 23. Presenting the results
• Ch. 24. Traditional applications : product, price, distribution and promotion
• Ch. 25. Contemporary applications : competitive advantage, brand equity, customer satisfaction, and total quality management
• Ch. 26. Emerging applications : database marketing, e-commerce, relationship marketing, and customer intelligence.

This text takes a "macro micro macro" approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro level treatment of what marketing research is, where it fits within an organization, and how it helps in managerial decision making. The body of the text takes a micro level approach, detailing each step of the marketing research process using a decision oriented perspective. The authors wrap up with a macro level treatment of the applications of marketing research. As with previous editions, the text provides thorough coverage of the most advanced and current marketing research methodologies, point out their limitations, as well their potential for enhancing research results.
(source: Nielsen Book Data)

• THE MARKETING RESEARCH PROCESS. A Decision-Making Perspective on Marketing Research. The Research Process. Research Design and Implementation. DATA COLLECTION. Exploratory and Secondary Research. Descriptive Research. Causal Research. Sampling. DATA ANALYSIS. Fundamentals of Data Analysis. Hypothesis Testing. Introducing a Third Variable. Presenting the Results. SPECIAL TOPICS IN DATA ANALYSIS. Factor Analysis. Multidimensional Scaling and Cluster Analysis. Conjoint Analysis. Regression Analysis and Data Analysis Overview. APPLICATIONS. New Product Research. Forecasting. Advertising Research. Glossary. Tables. Index.
• (source: Nielsen Book Data)

"Marketing Research" is a revised version of one of the standard texts for marketing research. It features new material on topics like the uses of scanner data, geocoding, and ethics in research, along with many new examples and discussion questions throughout, plus ten new cases, two on ethical issues. To give students more insight into just what is and is not possible with market research the text provides complete coverage of the most current and advanced marketing research methodologies, including their limitations and potential for enhancing research results. To demonstrate to students how different kinds of research and information are used in various contexts and to make effective decisions three chapters provide in-depth discussion of applications of research in advertising, marketing analysis, forecasting and new product development. The previous edition of this book was published in 1986.
(source: Nielsen Book Data)

• Introduction: The New CMO-Why?
• Six Deadly Sins of a Silo Structure
• Marketing Resources Are Misallocated
• Silo-Spanning Brands Lack Clarity and Linkage
• Silo-Spanning Offerings and Programs Are Inhibited
• Marketing Management Competences Are Weakened
• Success Is Not Leveraged Across Silos
• Inadequate Cross-Silo Communication and Cooperation
• Enter the CMO
• Reducing Silo Power: Why Is It Hard?
• From Silos to Synergy
• Creating a Road Map for CMO Success
• 1. Find the Right Role and Scope-The CMO's New Job Description
• Five Potential Hats: Facilitator, Consultant, Service Provider, Strategic Partner, Strategic Captain
• Facilitator
• Consultant
• Service Provider
• Strategic Partner
• Strategic Captain
• Which Roles Are Right for You?
• How Roles Evolve
• The Activity Scope and Authority
• The Product and Country Scope
• 2. Gain Credibility and Buy-in
• Gaining CEO Support-A Key to Success
• Reframe Marketing
• Measure Performance
• Enlist Allies
• Involve the CEO
• Acquiring Customer Knowledge
• Showing Success Visibly
• Getting Easy Wins
• Delivering Real Impact-The Home Run
• Respecting and Engaging the Silo Units
• Upgrading the Marketing Staff
• Skills Needed
• Sourcing People
• Enhancing Silo Marketing Talent
• Training Systems
• Building a Cross-Silo Marketing Team
• 3. Use Teams and Other Routes to Silo Linking
• Cross-Silo Marketing Teams
• Task Force Teams
• Keys to Successful Teams
• Clarity of Mission
• The Right People
• Competent Leadership
• Dealing with Multiple Cultures
• Virtual Teams
• Succeeding with Virtual Teams
• Routes to Linking Silos
• Informal Networks
• Formal Networks
• Liaison Roles
• Integrator Roles
• Centers of Excellence
• Matrix Organizations
• Centralized Marketing
• Which Routes?
• Creating a Cross-Silo Culture
• 4. Develop a Common Planning Process and Information System
• Market/Self-Analysis
• Self-Analysis
• Business Strategy
• Product-Market Investment Strategy-Where to Compete
• The Customer Value Propositions
• Assets and Competencies
• Functional Strategies and Programs
• Brand Strategy
• Brand Vision
• Brand Portfolio Strategy
• Marketing Programs
• Measuring Silo Market Strength
• The Silo-Spanning Information System
• The Communication System
• The Knowledge Hub
• The Payoff
• 5. Adapt the Master Brand to Silo Markets
• Standardizing the Master Brand
• Adapting the Master Brand-Why and When
• Adapting the Master Brand-How
• Create Relevant Silo-Spanning Associations
• Spin the Brand Story for the Silo Market
• Augment with Additional Associations
• Emphasize Different Elements of the Brand Identity
• Use a Branded Differentiator
• Top-Down Versus Bottom-Up Processes
• 6. Prioritize Brands in the Portfolio
• Too Many Brands-The Brand Addition Framework
• Will the Business Support a New Brand Name?
• Would an Existing Brand Inhibit or Even Detract from the Promise?
• Would the New Offering Detract from or Confuse the Message of the Existing Brand?
• Is There a Compelling Reason for a New Brand?
• Too Few Priorities-The Brand Prioritization Framework
• Identify the Relevant Brand Set
• Develop Brand Assessment Criteria
• Evaluate the Brands
• Prioritize the Brands
• Develop the Revised Brand Portfolio Strategy
• Implement the Strategy
• Prioritize Countries
• Too Little Leverage-The Brand Extension Frameworks
• Product Expansion
• Expanding the Global Footprint
• The CMO Role
• 7. Create Winning Marketing in a Silo World
• Creating Great Offerings and Marketing Programs in a Silo World
• The Silo Route
• The CMO Route
• Test and Learn
• The Scope and Authority of the Silo Team
• Silo Managers' Authority Creep
• How Many Communication Partners?
• Allocating Marketing Resources Across Silos
• Communicating the Brand Internally
• Conclusion: The CMO's First Ninety Days
• Assessing the Organization's Capability to Span Silos
• Action Plan-Prioritizing Short- and Long-Term Goals
• Keep Your Eye on the Ball-Focus on Silo Problems.

• INTRODUCTION AND OVERVIEW
• Business Strategy: The Concept and Trends in Its Management
• Strategic Market Management: An Overview
• STRATEGIC ANALYSIS
• External and Customer Analysis
• Competitor Analysis
• Market Analysis
• Environmental Analysis and Strategic Uncertainty
• Internal Analysis
• ALTERNATIVE BUSINESS STRATEGIES
• Obtaining a Sustainable Competitive Advantage
• Differentiation Strategies
• Cost, Focus, and the Preemptive Move
• Strategic Positioning
• Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea
• Diversification
• Strategies in Declining and Hostile Markets
• Global Strategies
• IMPLEMENTATION
• Implementation
• Appendix: Planning Forms
• Index.
• (source: Nielsen Book Data)

Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.
(source: Nielsen Book Data)

• INTRODUCTION AND OVERVIEW. Business Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview. STRATEGIC ANALYSIS. External Analysis Overview and Customer Analysis. Competitor Analysis. Market Analysis. Environmental Analysis and Dealing with Strategic Uncertainty. Internal Analysis. ALTERNATIVE BUSINESS STRATEGIES. Obtaining a Sustainable Competitive Advantage. Differentiation Strategies. Obtaining an SCA--Low Cost, Focus, and the Preemptive Move. Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration. Diversification. Strategies in Declining and Hostile Markets. Global Strategies. IMPLEMENTATION AND THE PLANNING PROCESS. Implementing the Strategy. Formal Planning Systems. Appendix. Index.
• (source: Nielsen Book Data)

The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best-seller shows:How to conduct a structured external and internal analysis of a business with confidenceHow to develop sustainable competitive advantages by developing assets, competencies, and synergiesHow to make strategic investment decisions to generate growthHow to organize to support strategiesHow to compete strategically in hostile, growth and global contexts.
(source: Nielsen Book Data)

Although a substantial amount of research has examined the constructs of warmth and competence, far less has examined how these constructs develop and what benefits may accrue when warmth and competence are cultivated. Yet there are positive consequences, both emotional and behavioral, that are likely to occur when brands hold perceptions of both. In this paper, we shed light on when and how warmth and competence are jointly promoted in brands, and why these reputations matter.

• Foreword by Chip Heath, author of Made to Stick and Switch. Preface. Introduction: Why Reading This Book Is Worth the Investment. The Dragonfly Body The System That Keeps It Airborne. Wing
• 1: Focus: How to Hatch a Goal That Will Make an Impact. Wing
• 2: Grab Attention: How to Stick Out in an Overcrowded, Overmessaged, Noisy World. Wing
• 3: Engage: How to Make People Connect with Your Goal. Wing
• 4: Take Action: How to Empower Others, Enable Them and Cultivate a Movement. Onward and Upward You re Flying! Now What? Afterword by Dan Ariely, author of Predictably Irrational and The Upside of Irrationality. Notes. The Dragonfly Ecosystem. About the Authors. Index.
• (source: Nielsen Book Data)

Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book * Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results * Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty * Leverage the power of design thinking and psychological research with practical strategies * Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
(source: Nielsen Book Data)

• List of tables List of figures
• 1. Public opinion, government policies and distributive justice.
• An introduction 1.1 The importance of public opinion 1.2 What sort of opinion: ideals, perceptions and policy attitudes 1.3 What can explain cross-national variations? 1.4 What can explain variations across time? 1.5 What can explain individual variations? 1.6 Methods and data 1.6.1 International Social Survey Program (ISSP) 1.6.2 The European Value Surveys/ The World Value Surveys (WVS) 1.6.3 International Social Justice Project (ISJP) 1.6.4 Distributive Justice Perception Project (DJPP) 1.6.5 Experiments on Distributive Justice Norms Across Cultures 1.6.6 The Luxembourg Income Study (LIS) 1.6.7 ILO data on occupational wages and hours of work 1.7 Plan of the study
• 2. Principles of distributive justice: A theoretical approach 2.1 What is distributive justice? 2.2 The formal and material principles of justice 2.3 Principles of equity 2.4 Principles of utility 2.5 Rawls' difference principle 2.6 Principles of need 2.7 Principles of equality 2.8 Summary
• 3. Public support for distributive principles 3.1 Operationalizing the principles of distributive justice 3.2 Public support for distributive principles 3.3 The magnitude of support for need and equality: the ranking of countries 3.4 Structural differences in public support for the various principles 3.4.1 Individual level differences in public support for the various principles 3.5 Summary
• 4. Opposing principles and trade-offs: Results from an experimental study 4.1 Previous experimental research 4.2 The design of the experiment 4.3 Theoretical predictions: How would the principles interact? 4.4 Support for the individual principles 4.5 Trade-offs and interactions 4.6 Summary
• 5. Perceived distributions: The public understanding of reality 5.1 Conceptualizing and measuring public perceptions 5.2 The causes and consequences of perception 5.2.1 The relationship between socio-economic background and perceptions 5.2.2 The relationship between values and perceptions 5.3 The data: Measuring perceptions and finding the facts 5.4 Analysing perceptions of inequality 5.4.1 Perception of the proportion of poor 5.4.2 Perception of occupational earnings 5.4.3 Does what you see depend on where you stand? 5.5 Summary
• 6. Support for egalitarian ideals and policies: Reaction or adjustment? 6.1 Egalitarian values and policies - a conceptual clarification 6.2 The cultural and historical origin of value preferences 6.3 The shift in support for egalitarian values and policies 6.4 Data 6.5 Public preferences for equality - a comparative perspective 6.6 Summary
• 7. Wages and earning inequalities 7.1 Why some occupations deserve higher earnings then others 7.2 What influences the acceptance of large earning inequalities? 7.3 The data: measuring perceived and ideal occupational earnings 7.4 Occupational earnings differences across countries 7.5 Are the public divided in their view of the fairness of occupational earnings? 7.6 Explaining the dynamic of change over time 7.7 Ideals, perceptions and self interest: the impact of social background. 7.8 Summary
• 8. Taxes and redistribution of income 8.1 Welfare regimes and tax policies 8.2 Tax loads, progressive taxation and income distribution 8.3 Tax policies and public opinion 8.4 Public perception of tax-load and support for redistributive policies 8.5 Explaining public perception and support for redistribution 8.6 Summary
• 9. Conclusion 9.1 The public, the political elite and the philosophers 9.2 The structure of public beliefs: ideals, perceptions and policy attitudes 9.3 Cross-national variations, the effect of regimes and social structure 9.4 When public opinion change over time 9.5 The public of different countries and the argument of self interest 9.6 Future research References Appendix 1 Appendix 2 Appendix 3 Appendix 4.
• (source: Nielsen Book Data)

This book gives a systematic and extensive comparative analysis of public beliefs about social justice. Contrary to previous studies it attempts to link public opinion to the philosophical debate on distributive justice, but more importantly it connects the different opinion surveys with the current economic and political situation in the various countries. What can explain the cross-national variations, and if opinions do change over time, why is this so? Are people's beliefs influenced by existing welfare practices in the country? Do different policy regimes trigger different pattern of belief among the members of society? This book should be of interest to researchers and students both in the field of Comparative Opinion Studies, but also those interested in the relationship between public opinion and the political elite.
(source: Nielsen Book Data)

• List of Illustrations vi Series Editors' Preface ix Preface and Acknowledgments xi Introduction 1 Part I The Exclusion, Urban, and Market Lenses 11
• 1 Social and Financial Exclusion 13 2 A Socio-Spatial Approach 35 3 Markets, Institutions, Risk, Credit Scoring 53 Part II Redlining Research in the United States, Italy, and the Netherlands 77
• 4 The United States: One Century of Redlining 79 5 Italy: Capital Switching in Milan 103 6 The Netherlands: Colored Maps 124 Photo Essay The Tarwewijk, Rotterdam 166 Part III Conclusions 179
• 7 The Globalization of Redlining? 181 References
• 199 Index 222.
• (source: Nielsen Book Data)

Utilizing research from the U.S., Italy, and the Netherlands, Place, Exclusion and Mortgage Markets presents an in depth examination of the practice of redlining and the broader implications of contemporary urban exclusion processes. Covers exclusion in mortgage markets in three different countries - the U.S., Italy, and the Netherlands Presents an interdisciplinary perspective to the practice of redlining Connects the literature on social exclusion and financial exclusion.
(source: Nielsen Book Data)