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This text is a collection of 52 laws that cover every area of business. Each law formulates a home truth about business life, such as, "One-tenth of the participants produce over one-third of the output. Increasing the number of participants merely reduces the average output". Another example of one of "Augustine's Laws" is Law Number XI, "If the Earth could be made to rotate twice as fast, managers would get twice as much done. If the Earth could be made to rotate 20 times as fast, everyone else would get twice as much done since all the managers would fly off".
(source: Nielsen Book Data)

• Prologue. A Book of stories and storytelling
• Countries not often heard from
• Reaching out
• The reluctant writers
• The writing community
• The development of the scientific writer
• The poets
• "We have to communicate the beauty and the passion."
• Afterword
• Notes
• References
• Appendix A. Questionnaire for the senior and emerging scientists
• Appendix B. Interview schedule for senior and emerging scientists
• Appendix C. Interview for Ph. D. students
• Appendix D. The scale used to develop the quantitative data.

"An important corrective to the view that scientists are "poor writers, unnecessarily opaque, not interested in writing, and in need of remediation." Arguing that scientists are "the most sophisticated and flexible writers in the academy, often writing for a wider range of audiences than most other faculty"--Provided by publisher.

A humorous and reflective look at one thousand years of the development of humankind: those who dreamt, those who taught, those who opposed, and those who, ultimately, did. Each and every one of our inventions and discoveries was first envisioned and then developed by a single person, or a handful of people, who dreamt of the seemingly impossible. Each of these inventions has had a profound effect on the course of human history, and each one was rejected, resisted, and ridiculed in its day. Ultimately, the innovators who brought these into existence provided invaluable contributions to science and the culture of humankind.