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- Habasa Lacerna, Claire, author.
- Glienicke : Galda Verlag, 2023.
- Description
- Book — xii, 99 pages : illustrations ; 24 cm
- Online
SAL3 (off-campus storage)
SAL3 (off-campus storage) | Status |
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HF5827.93 .H33 2023 | Available |
- Mander, Jerry, author.
- Santa Fe, NM : Synergetic Press, [2022]
- Description
- Book — xiii, 121 pages : illustrations ; 31 cm
- Summary
-
- From adman to anti-adman
- "Non-profit" ad agency: Public Interest Communications (PIC)
- Public Media Center (PMC)
- Doug Tompkins & The Turning Point Project
- Indigenous peoples' issues
- Miscellaneous one-shot campaigns
- Secrets of success: style is content
- Online
- Rubin, Ellen G. K., author.
- New York : The Grolier Club, 2022
- Description
- Book — 111 pages : colour illustrations ; 30 cm
- Summary
-
- A passion for pop-ups : 40 years of WOW!
- Introduction
- Pharmaceuticals and health care
- Food
- Industrial design and innovation
- Printing and publishing
- Automotive
- Promoting business
- Alcoholic beverages and tobacco
- Fashion and beauty
- Holidays
- Travel
- Arts, amusement, and politics
- Glossary of pop-up and movable paper terms
- Selected bibliography
- Indexes
"Drawing from Ellen G. K. Rubin's extensive collection of more than 7,000 pop-up books and related ephemera, Animated Advertising demonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas. The book displays the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more. Rubin's diverse examples of historical paper pop-ups show how they leaped from the pack of standard marketing materials to catch the eye and inform patrons and clientele about the items being sold. Illustrated with two hundred and fifty color images, and published to coincide with a Winter 2023 exhibition at the Grolier Club's New York headquarters, Animated Advertising is a lively look at an underexplored niche in the history of American marketing, graphic design, and paper engineering" -- From Amazon.com
- Online
5. Así se vendió la moda : publicidad del consumo-moda en la prensa escrita : La Habana 1840-1960 [2022]
- Fernández, Diana, 1949- author.
- La Poveda (Arganda del Rey) - Madrid : Editorial Verbum, [2022]
- Description
- Book — 553 pages : illustrations ; 20 cm.
- Online
Green Library
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HF6161.C44 F47 2022 | In process |
- Jethwaney, Jaishri N., author.
- New Delhi, India : SAGE Publications India Pvt Ltd, 2022.
- Description
- Book — xxi, 239 pages : illustrations ; 23 cm
- Online
SAL3 (off-campus storage)
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HF5827.85 .J48 2022 | Available |
- Lagos : PZ Cussons Nigeria Plc, [2022]
- Description
- Book — 122 pages ; 30 cm
- Online
SAL3 (off-campus storage)
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HF5415.12 .N6 B85 2022 F | Available |
- Harding, Graham, 1948- author.
- London ; New York : Bloomsbury Academic, 2022
- Description
- Book — xiii, 295 pages : illustrations (black and white) ; 25 cm
- Summary
-
- List of figures List of tables Acknowledgements List of abbreviations 1.
- Introduction
- 2.
- Framing the Market: Wine in Britain, 1800-1914
- 3.
- Champgane, 1800-1860
- 4.
- 'A Smart Agent and Lavish Expenditure'? The Distribution and Marketing of Champagne, 1860-76
- 5.
- 'Taste Changes Very Fast': Consumers and Consumption, 1860-75
- 6.
- Votaries of Fashion? Changing Consumer Tastes, 1876-1914
- 7.
- 'The Magic of Brand': The Marketing and Branding of Champagne, 1876-1914
- 8.
- Conclusion: A Luxury Transformed
- Bibliography Index.
- (source: Nielsen Book Data)
(source: Nielsen Book Data)
- Online
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HF6161 .W65 H37 2022 | Available |
- Guijarro Mora, Víctor, author.
- La Poveda (Arganda del Rey) - Madrid : Editorial Verbum, [2022]
- Description
- Book — 259 pages : illustrations ; 20 cm.
- Online
SAL3 (off-campus storage)
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HF5813.S7 G85 2022 | Available |
- Boucharenc, Myriam, author.
- Ceyzérieu : Champ Vallon, [2022]
- Description
- Book — 334 pages : illustrations (chiefly color), facsimiles ; 22 cm
- Summary
-
- Pt. 1. Littérature et publicité : un couple à histoire(s)
- 1. Histoire occultée d'une liaison sulfureuse
- Destin d'oubli
- Au fil des mots
- Rétrospective
- 2. Lunes de miel et lunes de fiel
- Métaphores polémiques
- Tentatives de conciliation
- Divisions modernistes
- Petits règlements de compte entre écrivains
- Pt. 2. L'écrivain publicitaire
- 3. Album de famille(s)
- A l'affiche !
- Dans les coulisses
- Chiffres et lettres
- 4. Les trois C en vedette
- Cendrars et la publicité en héritage
- Signé Cocteau
- Colette influenceuse
- Pt. 3. Pages de pub
- 5. La bibliothèque des marques
- L'invention du "livre publicitaire"
- La bibliophilie commerciale
- Entreprises éditrices
- 6. Échantillons et nuanciers
- Variations sur les marques
- Economie littéraire de la publicité d'auteurs
- Conclusion Littérature sous influence publicitaire.
- Online
- Fedorenko, Olga, author.
- Honolulu : University of Hawaiʻi Press : Center for Korean Studies, [2022]
- Description
- Book — xi, 282 pages : illustrations ; 24 cm
- Summary
-
- Introduction: The Politics and Aesthetics of South Korean Advertising
- Historical Struggles over Advertising Freedom
- The Dreams and Realities of Advertising Practitioners
- The Quandaries of Advertising Censorship
- Advertising Publics
- Advertising Suppression and Consumer Citizenship
- Epilogue. Digital Times: Wither Advertising?
(source: Nielsen Book Data)
- Online
- 가전 제품 광고 로 보는 주방 문화 의 변천 = Identifying the transition of kitchen culture through home appliance advertising
- Kim, Pyŏng-hŭi, 1964- author.
- 김 병희, 1964- author.
- 1-p'an 1판. - Sŏul T'ŭkpyŏlsi : Hakchisa, 2022 서울 특별시 : 학지사, 2022.
- Description
- Book — 459 pages : illustrations ; 24 cm
- Online
East Asia Library
East Asia Library | Status |
---|---|
Find it Korean collection | |
HF6161 .E27 K56 2022 | Unknown |
13. Kreatywność językowa w marketingu [2022]
- Wydanie I. - Łódź : Wydawnictwo Uniwersytetu Łódzkiego, 2022
- Description
- Book — 276 pages : illustrations ; 21 cm
- Online
SAL3 (off-campus storage)
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HF5415.123 .K74 2022 | Available |
- Soeben erschienen (Wasmuth & Zohlen)
- Berlin : Wasmuth & Zohlen, [2022]
- Description
- Book — 143 pages : color illustrations, facsimiles ; 24 cm
- Online
SAL3 (off-campus storage)
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HF6161.B37 S64 2022 | Available |
- Vydání první - Praha : Filip Tomáš-Akropolis : Národní muzeum, 2022
- Description
- Book — 503 pages : illustrations (chiefly color), facsimiles ; 31 cm
- Online
SAL3 (off-campus storage)
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HF5813 .C95 S66 2022 F | Available |
- 他者镜像与接受变异 : 西方汉学界的中国广告研究(1905-2020)
- Li, Jinzheng, author.
- 李金正, author.
- Di 1 ban. 第1版. - Beijing : Zhongguo she hui ke xue chu ban she, 2022. 北京 : 中国社会科学出版社, 2022.
- Description
- Book — 2, 18, 4, 321 pages : illustrations ; 24 cm
- Summary
-
本书在"海外汉学"的宽广视域下,系统梳理和深度发掘英语世界关于中国广告文化的研究情况,尤其聚焦于其关注主题,观点结论,论证方法以及致思路径等("他者镜像");并对这些研究可能存在的"他者化"和"东方学"问题("接受变异")进行学理上的审查分析,因此本书实质上是对英语学界中国广告文化研究的再研究. 本书在"海外汉学"的宽广视域下,系统梳理和深度发掘英语世界关于中国广告文化的研究情况,尤其聚焦于其关注主题,观点结论,论证方法以及致思路径等("他者镜像");并对这些研究可能存在的"他者化"和"东方学"问题("接受变异")进行学理上的审查分析,因此本书实质上是对英语学界中国广告文化研究的再研究.
- Online
East Asia Library
East Asia Library | Status |
---|---|
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HF5813.C5 L52 2022 | Unknown |
17. Xin ding wei shi dai [2022]
- 新定位时代
- Deng, Delong, author.
- 邓德隆, author.
- Di 1 ban 第1版. - Shanghai : Shanghai san lian shu dian, 2022 上海 : 上海三联书店, 2022.
- Description
- Book — 3, 14, 308 pages ; 24 cm
- Online
East Asia Library
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---|---|
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HF5827.2 .D456 2022 | Unknown |
18. Yaşadım diyebilmek : anı [2022]
- Tekgündüz, Şahin, 1937- author.
- 1. baskı - İstanbul : YKY, Yapı Kredi Yayınları, 2022
- Description
- Book — 375 pages : illustrations ; 21 cm
- Online
SAL3 (off-campus storage)
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HF5810.T45 A3 2022 | Available |
- 영화 간판 도감 = Painted cinema billboards
- Ch'op'an 초판. - Sŏul-si : Propaganda Cinema Graphics, 2022 서울시 : Propaganda Cinema Graphics, 2022.
- Description
- Book — 599 pages : illustrations ; 25 cm
- Online
East Asia Library
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---|---|
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HF6161 .M7 Y658 2022 | Unknown |
- 이 약 한 번 잡숴 봐 : 식민지 약 광고 와 신체 정치
- Ch'oe, Kyu-jin, author.
- 최 규진, author.
- Ch'op'an 초판. - Kyŏnggi-do P'aju-si : Sŏhae Munjip, 2021 경기도 파주시 : 서해 문집, 2021.
- Description
- Book — 512 pages : illustrations ; 23 cm
- Online
East Asia Library
East Asia Library | Status |
---|---|
Find it Korean collection | |
HF6161 .D7 C46 2021 | Unknown |