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Science communication : a practical guide for scientists / Laura Bowater and Kay Yeoman.


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  • Marine Biology Library (Miller) - Stacks
    1. Q223 .B69 2013

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Bowater, Laura.
Publication date:
Hoboken : Wiley, 2013.
  • Book
  • xxiii, 360 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
  • Contents note continued: 4.Communication, Learning and Writing
  • 4.1.Communication Theories
  • 4.2.Learning and Learning Theory
  • 4.3.Learning Theory Frameworks
  • 4.4.Constructivism and How it Applies to Science Communication Events
  • 4.5.Learning Styles
  • 4.6.Model of Family Centred Learning
  • 4.7.Successful Scientific Writing for the Public
  • 4.8.Concluding Remarks
  • Recommended Additional Reading for Writing for the Public
  • References
  • 5.Monitoring and Evaluating your Event or Activity
  • 5.1.Introduction
  • 5.2.Key Stages in Undertaking an Engagement Project
  • 5.3.Monitoring and Evaluating
  • 5.4.Undertaking Evaluation
  • 5.5.Interviews
  • 5.6.Focus Groups
  • 5.7.Observational Research
  • 5.8.Deciding Which Evaluation Tools to Use for Your Project
  • 5.9.Analysing the Results
  • 5.10.Reporting the Results
  • 5.11.Assessing Impact
  • 5.12.Ethical Issues Associated with Evaluation Projects
  • Other Useful Resources and References
  • Contents note continued: 6.Getting Started with Public Science Communication
  • 6.1.Introduction
  • 6.2.Understanding Your Audience
  • 6.3.Taking Your First Steps
  • 6.4.Planning Your Own Event or Activity
  • 6.5.How to Design Hooks for Your Event or Activity
  • 6.6.Designing a Science Communication Activity
  • 6.7.Consider Your Resources - Consumables, Equipment, Expertise and People (CEEP)
  • 6.8.How to Get Your Project Funded
  • 6.9.Top Tips for Successful Marketing
  • 6.10.Health and Safety
  • 6.11.Concluding Remarks
  • References
  • 7.Direct Public Communication
  • 7.1.Introduction
  • 7.2.Direct Communication Delivering Information
  • 7.3.Information through Conversation
  • 7.4.A Focus on Policymakers
  • 7.5.Concluding Remarks
  • References
  • 8.Indirect Public Communication
  • 8.1.Introduction
  • 8.2.A Focus on Science and Television
  • 8.3.A Focus on Radio and Science
  • 8.4.A Focus on Newspapers
  • 8.5.A Focus on Science and Writing
  • 8.6.A Focus on Science Advocacy
  • Contents note continued: 8.7.A Focus on Citizen Science
  • 8.8.Public Involvement in Health Research
  • 8.9.A Focus on Web 2.0 Tools and Services
  • 8.10.Concluding Remarks
  • References
  • 9.Getting Started with Science Communication in Schools
  • 9.1.Introduction
  • 9.2.School Science Education and Scientific Literacy
  • 9.3.A Skills Shortage in Science
  • 9.4.Attitudes and Knowledge of Young People about Science
  • 9.5.The Importance of Extra-curricular Science to Achievement
  • 9.6.Getting Started with Science Communication in Schools
  • 9.7.Think about your Resources, Consumables and Equipment
  • 9.8.School Years and Qualifications
  • 9.9.Concluding Remarks
  • References
  • Useful Websites
  • 10.Demonstrating Interactions between Scientists and Schools
  • 10.1.Introduction
  • 10.2.Enhancing the Curriculum within the School Environment
  • 10.3.Developing Cross-Curricular Activities for Primary and Secondary Schools
  • Contents note continued: 10.4.Enhancing the Curriculum with Activities with a School Audience but Outside the School Environment
  • 10.5.Influencing Curriculum Change
  • 10.6.Embedding Scientists into Schools
  • 10.7.Training Teachers
  • 10.8.Concluding Remarks
  • References.
Yeoman, Kay.

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