With a new century, there has emerged a new age in moral considerations. The Arab Spring, Facebook, and the Occupy Movement all point to an awareness of, and concern for, the moral character of the individual and the collective. The phrase, "it's the right thing to do", echoing throughout news media and one's daily exchanges, typically indicates a moral positioning. Presented in this book is the argument that now is the time to call it what it is, a matter of conscience, and to embrace the transformative power of a new vocabulary for moral and character education. In a more expansive approach than typically seen, this book examines the nature and function of conscience.