jump to search box

Authentic TM : the politics of ambivalence in a brand culture / Sarah Banet-Weiser.

Availability

At the Library

Other libraries

Author/Creator:
Banet-Weiser, Sarah, 1966-
Language:
English.
Publication date:
2012
Imprint:
New York, NY : New York University Press, c2012.
Format:
  • Book
  • xiii, 266 p. : ill. ; 23 cm.
Title Variation:
Authentic
Politics of ambivalence in a brand culture
Bibliography:
Includes bibliographical references and index.
Contents:
  • Introduction: Branding the authentic
  • Branding consumer citizens : gender and the emergence of brand culture
  • Branding the post-feminist self : the labor of femininity
  • Branding creativity : creative cities, street art, and "making your name sing"
  • Branding politics : shopping for change?
  • Branding religion : "I'm like totally saved"
  • Conclusion: The politics of ambivalence.
Series:
Critical cultural communication.
Subjects:
ISBN:
9780814787137
0814787134
9780814787144
0814787142
9780814787151
0814787150
9780814739372
0814739377

powered by Blacklight
© Stanford University. Stanford, California 94305. (650) 725-1064. Terms of Use | Copyright Complaints | Opt Out of Analytics
jump to top