Cambridge ; New York : Cambridge University Press, 2012.
xviii, 303 p. : ill ; 24 cm.
Includes bibliographical references and index.
Machine generated contents note: Introduction Richard L. Fox and Jennifer M. Ramos; Part I. The Shifting Media Universe and News Consumers: 1. More sources, better informed public? new media and political knowledge Zoe Oxley; 2. Rethinking television's relationship to politics in the post-network era Jeffrey Jones; 3. Interplay: political blogging and journalism Richard Davis; Part II. Campaigns and Elections in the New Media Environment: 4. YouTube and TV advertising campaigns: Obama vs. McCain in 2008 Anne Crigler, Marion Just, Lauren Hume, Jesse Mills, and Parker Hevron; 5. E-campaigns in Old Europe: observations from Germany, Austria, and Switzerland Urs Gasser and Jan Gerlach; 6. The rise of web-campaigning in Finland Tom Carlson and Kim Strandberg; Part III. Civic Mobilization and Governance in the New Information Age: 7. Preaching to the choir or converting the flock: presidential communication strategies in the age of three medias Matthew Baum; 8. Twitter and Facebook: new ways for members of Congress to send the same old messages? Jennifer L. Lawless; 9. The dog that didn't bark: Obama, Netroots Progressives, and healthcare reform Matthew R. Kerbel; 10. New media and political change: lessons from internet users in Jordan, Egypt, and Kuwait Deborah Wheeler and Lauren Mintz.
"IPolitics provides a current analysis of new media's effect on politics. Politicians rely on Twitter, Facebook, and YouTube to exercise political power. Citizens around the world also use these tools to vent political frustrations, join political groups, and organize revolutions. Political activists blog to promote candidates, solicit and coordinate financial contributions, and provide opportunities for volunteers. iPolitics describes the ways in which new media innovations change how politicians and citizens engage the political arena. Most importantly, the volume emphasizes the implications of these changes for the promotion of democratic ideals. Among other things, contributors to this volume analyze whether the public's political knowledge has increased or decreased in the new media era, the role television still plays in the information universe, the effect bloggers have had on the debate and outcome of healthcare reform, and the manner in which political leaders should navigate the new media environment. While the majority of contributors examine new media and politics in the United States, the volume also provides a unique comparative perspective on this relationship using cases from abroad"--Provided by publisher.