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Strategy in information and influence campaigns : how policy advocates, social movements, insurgent groups, corporations, governments and others get what they want / Jarol B. Manheim.

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Author/Creator:
Manheim, Jarol B., 1946-
Language:
English.
Publication date:
2011
Imprint:
New York : Routledge, 2011.
Format:
  • Book
  • xiv, 323 p. : ill. ; 23 cm.
Bibliography:
Includes bibliographical references (p. [275]-304) and indexes.
Contents:
  • Points of origin
  • Information and influence campaigns
  • Strategy and tactics in campaign communication I : winning the argument
  • Strategy and tactics in campaign communication II : shaping the decision
  • Networks and netwaves : organizing for influence
  • Riding the waves : strategy and tactics in network activation
  • Feeling the pressure : the dimensionality of targets
  • Guarding the castle : deterring, deflecting, minimizing or defeating information and influence campaigns
  • Information, and influence.
Subjects:
ISBN:
9780415887298
0415887291
9780415887281
0415887283
9780203833285
0203833287

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