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Audience evolution : new technologies and the transformation of media audiences / Philip M. Napoli.

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Author/Creator:
Napoli, Philip M.
Language:
English
Imprint:
New York : Columbia University Press, c2011.
Format:
  • Book
  • xiii, 248 p. : ill. ; 23 cm.
Bibliography:
Includes bibliographical references (p. [193]-238) and index.
Contents:
  • Introduction
  • Contextualizing audience evolution
  • The transformation of media consumption
  • The transformation of audience information systems
  • Contesting audiences
  • The implications of audience evolution.
Subjects:
ISBN:
9780231150347
0231150342
9780231150354
0231150350
9780231520942
0231520948

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