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Perspectives on fundraising / J. Bradford Hodson, Bruce W. Speck, editors.

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Language:
English.
Publication date:
2010
Imprint:
San Francisco : Jossey-Bass, 2010.
Format:
  • Book
  • 92 p. : ill. ; 23 cm.
Note:
"Spring 2010."
Bibliography:
Includes bibliographical references and index.
Contents:
  • The growing role of private giving in financing the modern university / Bruce W. Speck
  • The foundation-institution partnership : the role of institutionally related foundations in public higher education / David Bass
  • The challenge of funding fundraising / Robert J. Holmes, Jr.
  • Leading the way : the role of presidents and academic deans in fundraising / J. Bradford Hodson
  • Determining the success of fundraising programs / Thomas S. Hiles
  • Integrating development, alumni relations, and marketing for fundraising success / Thomas R. Stevick
  • Balancing fundraising in academic programs and intercollegiate athletics / Elizabeth H. King, Eric L. Sexton, James J. Rhatigan
  • Prospect development systems : empowering artful fundraising / Dan J. Nicoson
  • Recruiting, training, and retaining high-performance development teams / Stephen D. Elder.
Summary:
"The purpose of this issue ... is to offer university administrators ... some perspectives on fundraising that will assist them in building and assessing their institution's private giving operation"--P. 1.
Note:
Also issued online.
Contributor:
Hodson, J. Bradford.
Speck, Bruce W.
Series:
New directions for higher education, 1536-0741 ; no. 149
New directions for higher education 1536-0741
Subjects:
ISBN:
9780470635711
0470635711

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