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Biodesign : the process of innovating medical technologies / senior editors, Stefanos Zenios, Josh Makower, Paul Yock ; associate editors, Todd J. Brinton, Uday N. Kumar ; principal writer, Lyn Denend ; specialty editor, Thomas M. Krummel ; web editor, Christine Kurihara.

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Language:
English.
Publication date:
2010
Imprint:
Cambridge, UK ; New York : Cambridge University Press, 2010.
Format:
  • Book
  • xxxv, 742 p. : ill. ; 29 cm.
Bibliography:
Includes bibliographical references and index.
Contents:
  • Preface-- Community-- Biographies-- Glossary-- Part I. Identify-- Section 1. Needs Finding: 1. Strategic focus-- 2. Observation and problem identification-- 3. Need statement development-- Case study-- Section 2. Needs Screening: 4. Disease state fundamentals-- 5. Treatment options-- 6. Stakeholder analysis-- 7. Market analysis-- 8. Needs filtering-- Case study-- Part II. Invent-- Section 3. Concept Generation: 9. Ideation and brainstorming-- 10. Concept screening-- Case study-- Section 4. Concept Selection: 11. Intellectual property basics-- 12. Regulatory basics-- 13. Reimbursement basics-- 14. Business models-- 15. Prototyping-- 16. Final concept selection-- Case study-- Part III. Implement-- Section 5. Development Strategy and Planning: 17. IP strategy-- 18. R&D strategy-- 19. Clinical strategy-- 20. Regulatory strategy-- 21. Quality and process management-- 22. Reimbursement strategy-- 23. Marketing and stakeholder strategy-- 24. Sales and distribution strategy-- 25. Competitive advantage and business strategy-- Case study-- Section 6. Integration: 26. Operating plan and financial model-- 27. Business plan development-- 28. Funding sources-- 29. Licensing and alternate pathways-- Case study-- Index.
  • (source: Nielsen Book Data)
Publisher's Summary:
Recognize market opportunities, master the design process, and develop business acumen with this 'how-to' guide to medical technology innovation. A three-step, proven approach to the biodesign innovation process - identify, invent, implement - provides a practical formula for innovation. The experiences of hundreds of innovators and companies, in the form of case studies, quotes and practical advice, offer a realistic, action-orientated roadmap for successful biodesign innovation. Real-world examples, end-of-chapter projects, and Getting Started sections guide the reader through each of the key stages of the process and provide a template to create their own new medical devices. Addressing common medical, engineering, and business challenges to develop well-rounded expertise, this book is the complete package for any biodesign entrepreneur. The text is supported by valuable resources, including up-to-date industry changes: found at ebiodesign.org.
(source: Nielsen Book Data)
Contributor:
Zenios, Stefanos A.
Makower, Josh.
Yock, Paul G.
Subjects:
ISBN:
9780521517423
0521517427

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