jump to search box

The user is always right [electronic resource] : a practical guide to creating and using personas for the Web / by Steve Mulder with Ziv Yaar.

Availability

Online

Other libraries

Author/Creator:
Mulder, Steve, 1968-
Language:
English.
Publication date:
2006
Imprint:
Berkeley, Calif. : New Riders, 2006.
Format:
  • Book
Note:
Includes index.
Publisher's Summary:
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.
(source: Nielsen Book Data)
Reproduction:
Electronic reproduction. Boston, Mass. : Safari Books Online 2006. Mode of access: World Wide Web. Available to subscribing institutions. s2006 maun s
Contributor:
Yaar, Ziv.
Series:
Safari Books Online.
Voices that matter.
Subjects:
ISBN:
0321434536
9780321434531

powered by Blacklight
© Stanford University. Stanford, California 94305. (650) 725-1064. Terms of Use | Copyright Complaints | Opt Out of Analytics
jump to top