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Iconoclast : a neuroscientist reveals how to think differently / Gregory Berns.

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Author/Creator:
Berns, Gregory.
Language:
English.
Publication date:
2008
Imprint:
Boston, Mass. : Harvard Business Press, c2008.
Format:
  • Book
  • x, 250 p. : ill. ; 24 cm.
Bibliography:
Includes bibliographical references and index.
Contents:
  • Introduction - Doing What Can't Be Done Howard Armstrong Chapter 1 - Seeing Like an Iconoclast Dale Chihuly, Paul Lauterbur, Nolan Bushnell Chapter 2 - From Perception to Imagination Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis Chapter 3 - Fear: The Inhibitor of Action Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions Chapter 4 - How Fear Distorts Perception NASA, Richard Feynman, Solomon Asch, Martin Luther King, Jr Chapter 5 - Why the Fear of Failure Makes People Risk Averse David Dreman, Bill Miller, Henry Ford Chapter 6 - Brain Circuits for Social Networking Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett Chapter 7 - Private Spaceflight: A Case Study of Iconoclasts Working Together Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans Chapter 8 - When Iconoclast Becomes Icon Arthur Jones, Jonas Salk, Steve Jobs.
  • (source: Nielsen Book Data)
Subjects:
ISBN:
1422115011
9781422115015

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