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Decoding design : understanding and using symbols in visual communication : discover the hidden meanings inside common corporate logos and designs / Maggie Macnab.

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Author/Creator:
Macnab, Maggie.
Language:
English.
Publication date:
2008
Imprint:
1st ed. - Cincinnati, Ohio : HOW Books, c2008.
Format:
  • Book
  • 232 p. : ill. (chiefly col.) ; 26 cm.
Bibliography:
Includes bibliographical references (p. 216-218) and index.
Publisher's Summary:
We live in a complex world comprised of a handful of some very simple patterns. Patterns are made of basic shapes. These shapes have found their way into human design since the beginning of our time because they tell an eternal tale in a glimpse, and their structure instructs about our connection to the universe. Symbols are intuitive and immediate. Design that references these symbols creates an immediate relationship with the viewer and that is what this book is all about.This title reveals how common symbols resonate at a gut level. Discover deconstructions of famous logos and examples of a variety of different designs that effectively use symbols, patterns and shapes to convey greater meaning.
(source: Nielsen Book Data)
Subjects:
ISBN:
9781581809695
1581809697

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