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Universal principles of design / William Lidwell, Kritina Holden, Jill Butler.

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Author/Creator:
Lidwell, William.
Language:
English.
Publication date:
2003
Imprint:
Gloucester, Mass. : Rockport, c2003.
Format:
  • Book
  • 216 p. : ill. (some col.), map ; 27 cm.
Note:
"100 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design"--T.p.
Bibliography:
Includes bibliographical references and index.
Publisher's Summary:
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. This comprehensive, cross-disciplinary encyclopaedia of design pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.
(source: Nielsen Book Data)
Contributor:
Holden, Kritina.
Butler, Jill.
Subjects:
ISBN:
1592530079
9781592530076

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