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Defining visual rhetorics / edited by Charles A. Hill, Marguerite Helmers.


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Publication date:
Mahwah, N.J. : Lawrence Erlbaum, 2004.
  • Book
  • xi, 342 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
  • The Psychology of Rhetorical Images, J.A. Blair-- The Rhetoric of Visual Arguments, M. Helmers-- Framing the Fine Arts Through Rhetoric, M.D. Goggin-- Visual Rhetoric in Pens of Steel and Inks of Silk: Challenging the Great Visual/Verbal Divide, D. Blakesley-- Defining Film Rhetoric: The Case of Hitchcock's Vertigo, K.E. Kendall, J.C. Strachan-- Political Candidates' Convention Films: Finding the Perfect Image, D.S. Hope-- Gendered Environments: Gender and the Natural World in the Rhetoric of Advertising, J.L. Edwards-- Echoes of Camelot: How Images Construct Cultural Memory Through Rhetorical Framing, C.A. Finnegan-- Doing Rhetorical History of the Visual: The Photograph and the Archive, C. Kostelnick-- Melting-Pot Ideology, Modernism, and the Emergence of Graphical Conventions: The Statistical Atlases of the United States 1874-1925, C. Stroupe-- The Rhetoric of Irritation: Inappropriateness as Visual/Literate Practice, G. Dickenson, C.M. Maugh-- Placing Visual Rhetoric: Finding Material Comfort in Wild Oats Market, A.K. Tange-- Envisioning Domesticity, Locating Identity: Constructing the Victorian Middle Class Through Images of Home, S.K. Foss-- Framing the Rhetorical Study of Visual Imagery.
  • (source: Nielsen Book Data)
Publisher's Summary:
Studing the relationship of visual images to persuasion, this book analyzes a wide variety of visual modes of communication that demonstrate some of the variety among the many kinds of texts that could be considered instances of visual rhetoric. There is also a wide variety of rhetorical situations in which these texts are operative, with their attendant variety of rhetorical methods, motives and cultural assumptions. This book attempts to capture a small part of the wide range of work that is possible when a field begins to take seriously the study of images as important cultural and rhetorical forces, along with the infinate range of possibilities for those who are interested in studying rhetorical transactions of all kinds. The editors of this volume seek to demonstrate that every new turn in the study of rhetorical practices reveals more possibilities for study, discussion and wonder. The visual turn is just the latest of these, but it has revealed an inexhaustible supply of new questions, problems and objects of study.
(source: Nielsen Book Data)
Hill, Charles A.
Helmers, Marguerite H., 1961-

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