Includes bibliographical references (p. 191-216) and index.
I. INTRODUCTION 1. "Who am I?": Cultural Variations in Self-Systems Evolution of Western Self-Construction: "America's Civil Religion" Interdependent Self-Construals-An Alternative Framework 2. Independent and Interdependent Models of the Self as Cultural Frame 3. Why Self-Construals are Useful Parismony of Explanation: Impact of Culture Cultural Relativity of Communication Theories ii. CULTURAL RELATIVITY OF COMMINCATION CONSTRUCTS AND THEORIES: "U.S.- CENTRISM" 4. "Communication Apprehension": "Deficiency" or "Politeness"? Motivation to "Avoid" Verbal Communication Traditional View: Communication "Avoidance" as a Deficiency Communication Avoidance Stemming from a Sensitivity to Social Contexts Implications 5. Motivation to "Approach" Verbal Communication: Is Communication Approach Always Healthy? Assertiveness: "Standing up for your own Rights" Argumentativeness: A Subset of Assertiveness Critique and Summary 6. Conflict Management Styles: Is Avoidance Really a "Lose-Lose"? Prior Conflict Management Typologies Individualistic Bias in Past Conceptualizations of Conflict Styles 7. Cognitive Consistency: A Cultural Assumption? Fundamental Assumptions of Cognitive Dissonance Theory Is Cognitive Dissonance a Culture-Bound Concept? 8. Attitude-Behavior Consistency: Cultural Ideal of the Individualistic Society Predicting Behaviors: Deemphasizing Situations Over Attitudes Emphasizing Other Sources of Behavior 9. Susceptibility to Social Influence: Conformity or "Tact"? An Eco-Cultural Explanation of Conformity Conformity as "Social Sensitivity, " Independence as "Insensitivity" 10. Internal Control Ideology and Communication: Are Internals "Good Guys" and Externals "Bad Guys"? Internal Control Ideology Relationship between Locus of Control and Communication Ideology 11. Deceptive Communication: Moral Choice or Social Necessity? Deception as a Moral Issue: Independent Perspective Deception as a Social Necessity: Interdependent Perspective 12. Self-Disclosure: Bragging vs. Negative Self-Disclosure Motivational Influences on Styles of Self-Disclosure 13. Silence: "Is It Really Golden?" Silence as Malfunctioning of (Human) Machines Neglected Component of Human Communication: Silence 14. Acculturative Communication Competence: Who Bears the Burden of Adjustment? Assimilation Model: "Marginal Man [sic]" Perspective Alternation Model: Bicultural Perspective Host Communication Competence: One-Way Assimilation Bicultural Communication Competence: Alternation Model III. TOWARDS A BI-DIMENSIONAL MODEL OF CULTURAL IDENTITY 15. The Sources of Dualism: Mechanistic Cartesian Worldview Bias Toward "Yang" Communication Behaviors Particle/Wave Paradox: Implications of Personhood for Human Communication 16. Dimensionality of Cultural Identity Unidimensional Model of Self-Construals Bi-dimensional Model of Self-Construals Support for the Bi-dimensional Model Formation of Bicultural Identity IV. CONCLUSION-TOWARDS MODELS OF MATURITY 17. Into the Future: Implications for Future Inquiry Postscript References.
(source: Nielsen Book Data)
This book challenges the longstanding individualistic model on which most western intercultural research is based. It proposes a non-western way of conceptualizing identity - the cornerstone of cultural research - and shows how traditional western and non-western views can be blended into a broader, more realistic understanding of cultures and communication. Grounding her work in a thorough knowledge of the literature, the author challenges students and researchers alike to reexamine their approach to intercultural study. (source: Nielsen Book Data)