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Reading the visual : an introduction to teaching multimodal literacy / Frank Serafini ; foreword by Gunther Kress.

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Author/Creator:
Serafini, Frank.
Language:
English.
Publication date:
2014
Publication:
New York : Teachers College Press, [2014]
Format:
  • Book
  • xiii, 189 pages ; 24 cm.
Bibliography:
Includes bibliographical references and index.
Contents:
  • Introduction
  • A multimodal world
  • Why teachers and literacy educators should read this book
  • What influenced me to write this book
  • How this book is organized
  • Part I: theoretical and instructional foundations
  • 1. Multimodal ensembles
  • So what exactly is a multimodal ensemble?
  • Text, image, and design
  • How modes work
  • Multimodal or multimedia
  • The discovery of the obvious
  • Why should educators care about multimodal texts?
  • Concluding remarks
  • 2. Visual literacy, media literacy, and multiliteracies
  • Defining literacy
  • Visual literacy
  • Media literacy
  • Multiliteracies
  • Concluding remarks
  • 3. Foundational processes
  • Foundational processes
  • Perception
  • Representation
  • Interpretation
  • Ideology
  • Frameworks for interpreting visual images and multimodal ensembles
  • Concluding remarks
  • 4. Understanding multimodality
  • Multimodality
  • Sociocultural dimensions of multimodality
  • Research on multimodality
  • Essential aspects of multimodality
  • Concluding remarks
  • 5. Elements of art, design, and visual composition
  • Elements of visual art
  • Elements of multimodal ensembles
  • Elements of visual grammar
  • Concluding remarks
  • Part II: curricular frameworks and pedagogical approaches
  • 6. Picturebooks and picturebook theories
  • Defining the picturebook
  • Elements of picturebooks
  • Picturebook codes
  • Text-image relationships
  • Art and the picturebook
  • Postmodern influences on the picturebook
  • Concluding remarks
  • 7. Exploring multimodal ensembles: an example
  • Piggybook from a perceptual analytical perspective
  • Piggybook from a structural analytical perspective
  • Piggybook from an ideological analytical perspective
  • Concluding remarks
  • 8. Curricular and pedagogical frameworks
  • A curricular framework
  • Defining units of study
  • An instructional template
  • Concluding remarks
  • Part III: units of study
  • Exploring postmodern picturebooks
  • Exploring wordless picturebooks
  • Exploring historical fiction picturebooks
  • Exploring informational picturebooks
  • Exploring illustrated novels
  • Exploring graphic novels, comics, and cartoons
  • Exploring advertisements
  • Exploring news reports
  • Exploring film
  • Exploring digital media
  • Epilogue: to see or not to see
  • Developing and enlightened eye with our students
  • Words and pictures and something in between
  • Interpretation and representation
  • The journey continues.
Series:
Language and literacy series
Language and literacy series (New York, N.Y.).
Subjects:
ISBN:
9780807754719
0807754714
9780807754726
0807754722

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