London : Imperial College Press ; Singapore : Distributed by World Scientific Pub. Co., c2014.
xvi, 200 p. : col. ill.
Includes bibliographical references (p. 187-193) and index.
ch. 1. Your audience: the person or people whose full engagement you need
ch. 2. Change and affect: gives communication its meaning and impact
ch. 3. Lure: an enticement, usually with a bait, offering the promise of a reward
ch. 4. World: the contextual space in which your narrative will unfold
ch. 5. Character: you! – the audience's guide, in search of a prize
ch. 6. Big hook: a puzzle which drives the narrative
ch. 7. Plot: the perilous journey to solve the puzzle and reach the prize
ch. 8. Structure: making the whole more than the sum of its parts
ch. 9. Make your pitch crackle: how to persuade, to win support.
This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences. Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they crackle and fizz for the audience.
Electronic reproduction. Singapore : World Scientific Publishing Co., 2014. System requirements: Adobe Acrobat Reader. Mode of access: World Wide Web. Available to subscribing institutions.